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With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have.
During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.
"Big data" is not just a trendy buzzword, it is a powerful tool to streamline marketing communications. In this webinar, we will be focusing on customer data, which is a goldmine for insights into the preferences and behavior of your customers. It can provide instant feedback on your campaigns’ performance and also suggest possible optimisations. We'll discuss various strategies for extracting valuable insights from customer data and using it to create personalised and effective marketing campaigns.
Various customer-focused marketing strategies, along with practical examples.
Tips and tricks to help you enhance your customer data in the cookieless era.
The combination of a CRM and marketing automation platform and its essential role in this case study.
The possibilities of zero- and first-party data.
Domain Lead Marketing Automation at iO Herentals. HubSpot expert with 7+ years' experience. Music lover, festival-goer, and culinary enthusiast.
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