The modern marketer swears by a data-driven approach. And yes, spoiler alert: it certainly helps when developing an effective B2B acquisition strategy. But how do you stand out from the crowd of competitors when all you do is using the very same channels to automate your campaigns?

To truly do things different compared to other organisations, original authenticity is a must-have. And combined with data-driven insights and technology? That’s a sure way to take home the jackpot. With our free webinar, we teach all participants how to harness data-driven insights and combine them with authentic flair as part of a comprehensive B2B acquisition strategy. The result? A strategy that resonates with prospects, engages leads and - ultimately - converts.

And – last but not least:

• All there is to know about valuable acquisition methods for B2B

• Segmentation and personalisation of your target groups

• Clear, relevant examples from iO’s client repository