Navigating the iOS 17 update for marketers

Price
Free
Language
Dutch

Are you ready to navigate the ever-changing digital world and stay ahead of your competition? Join us for an exclusive webinar where we'll dive deep into the implications of the iOS 17 update for marketers like you.

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With the introduction of the iOS 17 update, privacy restrictions on tracking in Safari are being implemented, which will impact the measurability of campaign results. Apple has removed tracking parameters from URLs in private browsing mode, making it challenging to track traffic sources and individual information.

Without access to valuable tracking parameters, gathering crucial insights about campaign success, audience responses, and conversions becomes more difficult. But fear not, because we have prepared an extensive session to help you navigate these changes and adjust your strategies accordingly.

In this webinar, you will discover:

  • How this update fits into the broader cookieless future narrative

  • Possible solutions, including relying on classic UTM tagging

  • Concrete examples and practical tips to make informed decisions and maintain a competitive advantage

  • Insights into future-proof tracking architecture

  • How to adapt your strategies to minimize potential disruptions

Glenn Weuts | iO
About the author/speaker

Glenn Weuts

Marketing Director at iO

Glenn Weuts is in the right place as Marketing Director at iO. He combines his in-depth knowledge of data-driven marketing strategies with his passion for CDPs and the measurable value that they offer – he enjoys analysing customer data and building compelling business cases. With expertise in quantifying ROI and optimising marketing processes, he is the ideal guide for companies looking to excel in data-driven marketing.

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