PIM MarTech Fest 2024: successful marketing in cookie-free times

Date
April 11, 2024 at 13:00 - 17:00
Location
Campus Rotterdam

Today's MarTech stack is complex: AI and all the new tools have become an integral part of our daily work. We became used to cookies; now we have to go on without them. How do you make the right choices and stay successful in the changing digital marketing landscape? These questions take centre stage at the leading tech event for innovative marketers: PIM MarTech Fest on 11 April in Rotterdam.

Tickets: via Platform Innovation in Marketing (PIM) 

MarTech2024
Breakout 1: MarTech Stack – from sprawl to essence with Justin van Tol   

The PIM MarTech Fest promises to be an inspiring afternoon. The event will kick off with a keynote by marketing strategist Justin van Tol. With over 10 years of experience in digital marketing, Justin experiences a journey through the jungle of MarTech tools in his own unique way, steering for effectiveness and impact. These experiences helped him make the right choices and maintain focus in the marketing landscape that is increasingly dominated by technology and Gen AI.  

Breakout 2: Succes of marketing in a cookieless future with Lars van Tulden  

2024 promises a revolutionary shift in the digital advertising landscape: the abolition of cookies changes everything. How do you create a strong marketing strategy and successful campaign without the familiar third-party data? And how do you balance security, privacy and the best UX? In an era where cookies no longer lead the way, we are looking for new roads to success. During his breakout, Lars van Tulden will show you how to gather valuable insights using first-party data and contextual targeting, while remaining ethical and transparent.   

Panel discussion & drinks   

After these 2 fascinating breakouts, we will move on to the panel discussion. Together with all kinds of experts, you can now dive deeper into the breakout topics, and, of course,  ask all your pressing questions. The dialogue will continue during Drinks & Connect, where you can chat while enjoying a snack and a drink. 

Programme 

3.30 pm - Walk-in at iO Campus Rotterdam  
3.00 pm - Opening by Charelle Akihary  
3.15 pm - Breakout 1: MarTech Stack, 'from proliferation to essence' - Justin van Tol   
3.45 pm - Q&A Justin van Tol   
4.00 pm - Breakout 2: Marketing success in cookie-free times - Lars van Tulden  
4.30 pm - Q&A Lars van Tulden   
4.45 pm - Break  
5.00 pm - MarTech Panel discussion   
5.50 pm - Recap   
6.00 pm - Drinks & Connect   

Sign up & tickets via PIM   

The MarTech Fest 2024 is organised by marketing community PIM, Platform Innovation Marketing. Entry is free for members of PIM. Not yet a member? Then get to know PIM. More information about the event and tickets can be found on the PIM website. 

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