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AkzoNobel unveils Colour of the Year 2024: Sweet Embrace™ with digital support from iO
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Breakout 1: MarTech Stack – from sprawl to essence with Justin van Tol
The PIM MarTech Fest promises to be an inspiring afternoon. The event will kick off with a keynote by marketing strategist Justin van Tol. With over 10 years of experience in digital marketing, Justin experiences a journey through the jungle of MarTech tools in his own unique way, steering for effectiveness and impact. These experiences helped him make the right choices and maintain focus in the marketing landscape that is increasingly dominated by technology and Gen AI.
Breakout 2: Succes of marketing in a cookieless future with Lars van Tulden
2024 promises a revolutionary shift in the digital advertising landscape: the abolition of cookies changes everything. How do you create a strong marketing strategy and successful campaign without the familiar third-party data? And how do you balance security, privacy and the best UX? In an era where cookies no longer lead the way, we are looking for new roads to success. During his breakout, Lars van Tulden will show you how to gather valuable insights using first-party data and contextual targeting, while remaining ethical and transparent.
Panel discussion & drinks
After these 2 fascinating breakouts, we will move on to the panel discussion. Together with all kinds of experts, you can now dive deeper into the breakout topics, and, of course, ask all your pressing questions. The dialogue will continue during Drinks & Connect, where you can chat while enjoying a snack and a drink.
Programme
3.30 pm - Walk-in at iO Campus Rotterdam
3.00 pm - Opening by Charelle Akihary
3.15 pm - Breakout 1: MarTech Stack, 'from proliferation to essence' - Justin van Tol
3.45 pm - Q&A Justin van Tol
4.00 pm - Breakout 2: Marketing success in cookie-free times - Lars van Tulden
4.30 pm - Q&A Lars van Tulden
4.45 pm - Break
5.00 pm - MarTech Panel discussion
5.50 pm - Recap
6.00 pm - Drinks & Connect
Sign up & tickets via PIM
The MarTech Fest 2024 is organised by marketing community PIM, Platform Innovation Marketing. Entry is free for members of PIM. Not yet a member? Then get to know PIM. More information about the event and tickets can be found on the PIM website.
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Case
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok.Look at this client story
Case
How can a Flemish brand get a foothold in the Walloon market?
iO helps Torfs, the Flemish shoe giant, to position itself better in the Walloon market and as a fashion player. Read more about this case.Look at this client story
Case
How to optimise and increase the conversion rate in specific target audience groups?
Maximizing ROI: iO's Approach to Boosting Conversion Rate in Beobank's Campaigns. Read the full story here.Look at this client story
Case
How to combine rebranding and site redesign for a better user experience?
Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.Look at this client story
Case
How to use social networks to modernise your digital communication?
Modernizing Automotive Digital Communications: Unleashing the Potential of Social Networks. Read the story here.Look at this client story
Case
How do you convert festival- goers into active members of your community?
From Festival Wristbands to Online Accounts: Converting Festival-Goers with Effective Paid Media. Read the story here.Look at this client story
Case
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client story
Case
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client story
Case
How do you launch a completely new brand for a global leader in marine recreation?
Read how we worked with Brunswick to create a full branding and international go-to-market strategy to launch their latest brand Navan.Look at this client story
Case
How does a smart vehicle configurator help for higher order value?
iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.Look at this client story
Case
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client story
Case
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client story
Case
How we blend technology and marketing for online pharmacy Farmaline
How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.Look at this client story
Case
How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client story
Case
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client story
Case
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client story
Case
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
Case
How to catch the attention of students who swipe away every ad?
Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.Look at this client story
Case
How do you create the best possible experience for Brussels Airport travellers?
Brussels Airport: In this case story, read how iO has become an extension of the airport.Look at this client story
Case
Realising growth through marketing
How iO convinces travelers to choose Brussels Airport for their next trip. Discover the marketing campaigns.Look at this client story
Case
How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client story
Case
How does a leader in furniture hardware ensure GDPR compliance and cost efficiency for all their banners?
We ensured GDPR-compliant, cost-efficient cookie management for Van Hoecke's platforms using CookieHub. Read our success story.Look at this client story
Case
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Look at this client story
Case
How do you optimise a colourful campaign with data?
Gaining insight into the customer journey in a data-driven way with journey miningLook at this client story