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This event is over, but don’t worry.
Keep an eye on our events. page for more events in the future, or subscribe to our newsletter.
In this online session — part of our "Accelerating your business in 2023" event — we will build on the insights from the Opportunity Report 2023.
This session’s expert is Raymond Muilwijk, Center of Excellence Lead Technology.
Attend for free on Thursday 9 March from 13:00 - 14:00 CEST! ​
More in the mood for a session on innovation, marketing, or digitalisation? We've got you covered — discover all the sessions here.
And don't worry: after the event, we'll send you recordings of each session.
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Webinar | Will your organization be ready on 28th June 2025 for the EU's Digital Accessibility Law?
Will your organization be ready on 28th June 2025 for the EU's Digital Accessibility Law? Today, for your organization or business to thrive, a digital presence is essential. However, this online presence also brings about a growing need for digital accessibility. Moreover, the EU expects your organization to be digitally accessible by mid-2025. Discover why this is important and how to approach it during our webinar on 22nd August.Read more
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The Automation Success Framework
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Webinar: the impact of AI on future customer experiences
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Sales, leads, goals: your guide to Performance Marketing
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Get more revenue from Google Shopping with Google CSS Managed Service
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How to build an effective content marketing strategy
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Download the all-in-one social media checklist
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How content and creation delivers brand success
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Why WordPress is the perfect CMS for marketers
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Historical data export - Universal Analytics
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How to create an AI copywriting assistant with custom GPTÂ
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Blog
Drupal Starshot announced: 5 things you need to know
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Blog
Drupal sets new standards with Starshot
iO and Drupal go way back. We have been using the CMS since our early days, so it is fair to say it holds few secrets for our developers. In recent years, the CMS market has evolved enormously, with new systems springing up like mushrooms. And even though many did not survive, there are still a lot of new CMS systems standing strong today. An unusual situation for Drupal, but with the announcement of Drupal Starshot, the answer is now finally here.Read more
Blog
Why a seamless partner experience is crucial for your organisationÂ
The fact that a flawless digital experience is crucial to consumers, is not new — every day we experience this ourselves when using apps or ordering things online. Less known, but just as crucial, is the partner experience (PX). Especially for financial institutions (such as banks, insurers or payment companies) a seamless PX is invaluable. Friso Geerlings, Technology Director at iO, explains why this is the case and how you can safeguard your PX.ÂRead more
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Migrating to Sitecore XM Cloud: The step towards a Composable DXP
XM Cloud is the CMS of Sitecore’s new Composable DXP. It is a further development of their original CMS, but packed and serviced completely different. It’s SaaS, less hassle to maintain, quicker and easier to develop on, a lot easier to work with for content editors, but still as powerful and versatile as before. So when starting a new Sitecore implementation, choosing XM Cloud over the original Platform DXP is a no-brainer. But what about migrating your existing implementation to XM Cloud? There is no set upgrade path and your starting position greatly influences the desired route to take, but also the business case behind such a migration. In this article I will share my view on the important differences, challenges, benefits, caveats, possible approaches for a migration roadmap, and everything you would like to know and consider before embarking on this journey.Read more
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Content marketing has become communication (and that’s bad news)
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Why is always-on gaining ground over ad hoc campaigns?Â
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Read more
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Here’s how to write better with AI
As a writer, should you embrace or fear generative AI tools like ChatGPT, Copilot and Gemini? The former for sure, the latter perhaps too. In any case, they make you an offer you can't refuse. So, hoist these rambunctious AI sailors on board and put them to work, but above all remain the captain of your ship.Read more
Blog
Conversational search: what is it and why do you want it?
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience. Conversational search is an advanced search method that uses natural language processing to understand search queries and provide relevant results. Instead of entering search terms, users can formulate searches as they would in a normal conversation.Read more
Blog
Discover conversational AI search
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Four steps toward a flawless customer experience: the Double Diamond model
Good customer experience – say, the positive feeling that occurs and sticks when people interact with your brand – starts with a strong strategy. It requires lots of guessing, thinking, and doubting. Not to mention: hours of deciding and designing how to make it happen. So, how do you develop a strategy tailored to your organisation and goals? At iO, we use the Double Diamond model. It’s our creative guide to thinking from a problem-solver perspective. From product design to UX and far beyond, the Double Diamond model helps solve complex issues efficiently. In this blog post, we shed some light on the model, its pillars, and its possibilities, so that you can start using it to create flawless customer experiences that stick.ÂRead more
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Drupal 11: innovative features for better UX, performance and development
Drupal recently launched the latest version of its unsurpassed CMS: Drupal 11. As a Certified Drupal Partner, our 130-strong Drupal team is eager to get started helping companies find their way around. After all, Drupal 11 offers a lot of new features that improve the user experience, increase performance and streamline development processes.Read more
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What is search intent? And why is it important for SEO?
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Blog
iOS 18 and RCS: a gamechanger for brands and marketersÂ
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The energy transition is enormous, how do you make it personal?Â
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AI is changing how we search and it is time for brands to face this head-onÂ
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How AI is enhancing creative processes
Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.Read more
Blog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
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Blog
6 tips for maintaining focus in a fragmented MarTech landscapeÂ
Navigating the rapidly expanding MarTech landscape can be overwhelming, but with a clear strategy and focused approach, you can build an effective MarTech stack that drives your marketing success.Read more
Dossier
Dossier: Personalisation
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Dossier
Dossier: Brands & society
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Dossier
Dossier: SEO strategy
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Dossier
Dossier: E-commerce
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Dossier
Dossier: Challenger Stories
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Dossier: Infinite Opportunities
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Dossier: Cookieless future
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Dossier: Video marketing
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Dossier: Marketplaces
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Dossier
Dossier: Google Analytics 4
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Dossier: Public Brands
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Dossier
Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Marketing automation
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Dossier: Successful marketing budgets and plans
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Dossier
Dossier: Ready to pop on social media?
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Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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Dossier: Get a taste of AI – Discover the endless possibilities of AI
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Dossier: Discover the power of branded podcasts
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24 insights for 2024
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Dossier: successful innovation
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Dossier: Maximize your marketing efforts with HubSpot
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Dossier: Drupal. Why big brands rely on Drupal CMS.
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Dossier: Composable, the key to flexible business architecture
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Dossier
Dossier: The Opportunity Report
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Video
Belgian Federal Public Service Foreign Affairs website, more accessible than ever before
How do we make our content accessible, so that every Belgian can find the information they need quickly and easily? The question came from the Federal Public Service Foreign Affairs and the answer? That came from iO. The result: a website that focuses on accessibility and presents the most important information in a crystal clear way.Read more
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Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentRead more
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Digitising a business: the most common mistakes and how to avoid them
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Transforming technology into a catalyst for innovation
How fast can you launch new products and services, scale up or scale down sales channels, or provide a better customer experience? The technical complexity of a business often determines its innovation speed. We look at how to transform the 5 key blockers in technology into accelerators for your business. Expert:Raymond Muilwijk, Center of Excellence Lead TechnologyRead more
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Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
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Do you take social media seriously?
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AI - The future is not what it used to be
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Video
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Read more
Video
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Read more
Video
Building brands; yes you can!
Social media extends way beyond performance and direct conversion. It's about building brands, building relationships with the target group and strategically distributing content on relevant platforms. Success requires belief in the power of social media and investment in knowledge building and daring to experiment.Read more
Video
Who decides if your content has value?
It is sometimes difficult to estimate which content is valuable and which is not because of the influence of subjectivity and different opinions in your marketing team. Fortunately, that responsibility lies entirely with the consumer. All you have to do is create a lot of content that is in line with your organisation’s values.Read more
Video
Who sees which content? The algorithm decides.
Less is more? Not when it comes to social media content. You need a lot of contact moments to get on the radar and stay there. Then the algorithm decides who sees which content.Read more
Video
Banish content burnout
Sometimes content marketers suffer from a content burnout: they don't know what to post or how to come up with creative content. The drip model offers a solution: take a look at the 'low-hanging fruit' within your organisation, sector and above all: your target group environment. With social posts that you write from the perspective of your target group, you always deliver engaging content.Read more
Video
Is Facebook passé? No way!
Many young people are on Snapchat and TikTok today. In spite of that, Facebook, with 70% active users, remains the largest social network in Flanders. Do you want to reach your audience? Then consider using Reels. Facebook can also deliver strong results for B2B marketing, especially in combination with LinkedIn.Read more
Video
Does your brand have to be on TikTok?
TikTok offers unprecedented potential for organic reach, but also brings challenges: privacy issues, diverse content and users; and a powerful algorithm. Post multiple times a day and focus on native content instead of your own campaign materials.Read more
Video
Which formats work on social media?
Since TikTok boosted vertical videos, they have dominated all platforms. Using reels strengthens the bond with your video first users and gives you more organic reach and improves your marketing results.Read moreVideo
Conversation management: truth, courage and action
Conversation management is a shift from webcare to webdare. Where in the past, brands mainly responded to negative experiences and complaints on their own channels, now you join conversations with your consumers on your own and other channels. This increases your visibility and positions you in the market.Read more
Video
Social media marketing: tried and tested by Dewaele
Content strategist Sam talks to Vanessa Loose, marketing manager at Dewaele. For Belgium's largest independent estate agent, social media are incredibly important. With a healthy mix of trends and evergreen topics, they always stay on the radar as a life partner in living and business through social media.Read more
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Challenger Stories: Willicroft makes ‘cheese’ from beans and pulses
Research shows that not many people have a positive perception of plant-based cheese. Brad Vanstone wants to change that with his brand Willicroft on Amsterdam's Spiegelgracht.Read more
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Challenger Stories: BayaBaya guarantees sustainability without compromise
With BayaBaya, founders Dirk Taselaar and Leon Daggenvoorde aim to take the plastic bottle out of the bathroom. Founded in 2021, the brand sells powdered concentrate for body wash with natural, vegan ingredients. Combine that concentrate with tap water and pour it into the aluminium refill bottle, and you've done your part, too.Read more
Video
Challenger Stories: Hands Off wants to make plant-based chocolate the norm
Hands Off was founded in 2013 to turn the chocolate industry upside down. For example, founder Kitty Smeeten achieved a 42% CO2 reduction by replacing cow's milk with hazelnut praline.ÂRead more
Video
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Read more
Video
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Read more
Video
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Read more
Case
How to use social networks to modernise your digital communication?
Modernizing Automotive Digital Communications: Unleashing the Potential of Social Networks. Read the story here.Look at this client story
Case
How do you convert festival- goers into active members of your community?
From Festival Wristbands to Online Accounts: Converting Festival-Goers with Effective Paid Media. Read the story here.Look at this client story
Case
How do you transform two telecom giants into one powerful brand?
Entopic/iO rewrote all content to a new tone of voice for the launch of the Odido brand and managed content migration from 2 websites to the new website. Want to know more? Find out in this case.Look at this client story
Case
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client story
Case
How do you make port jobs more appealing?
For Port of Antwerp-Bruges, we brought a brand-new job platform to the market with a creative, multimedia campaign. Read more.Look at this client story
Case
How to guarantee swift intervention for water and gas leaks through a centralized business app?
Discover how we customised a business app that semi-automatically schedules the most efficient solution and produces quick reporting.Look at this client story
Case
How do you craft a captivating podcast journey for young train travelers?
Embark on a thrilling train adventure across the Netherlands with ‘Het Spoor Bijster’, a fuction podcast by the NS and iO.Look at this client story
Case
How do you launch a completely new brand for a global leader in marine recreation?
Read how we worked with Brunswick to create a full branding and international go-to-market strategy to launch their latest brand Navan.Look at this client story
Case
How does a smart vehicle configurator help for higher order value?
iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.Look at this client story
Case
How to future-proof and secure a European dealer intranet?
Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.Look at this client story
Case
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client story
Case
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client story
Case
Freedom, self-reliance, and user-friendliness
Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.Look at this client story
Case
How we blend technology and marketing for online pharmacy Farmaline
How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.Look at this client story
Case
How a virtual museum highlights Flemish heritage
How do you develop a virtual experience platform that takes your customer experience to the next level?Look at this client story
Case
How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client story
Case
How has fresh branding contributed to a stronger position in the market?
For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.Look at this client story
Case
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client story
Case
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client story
Case
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
Case
How to catch the attention of students who swipe away every ad?
Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.Look at this client story
Case
A creative blend of skills
Discover what iO does for airport & travelers: from branding to creative campaigns and content creation.Look at this client story
Case
Transforming the passenger experience through innovation & service design
New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.Look at this client story
Case
Clear communication & vision for stakeholders
Communication, internal & external, is important for Brussels Airport. Read here how iO supports the airport in this.Look at this client story
Case
How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client story
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Digital agency Intracto is becoming iO
Intracto is joining end-to-end agency iO, with in-depth expertise in marketing, technology, strategy, and content.Read morePage
Verhoog je merkbekendheid met je eigen Instagram-stickers
Instagram-stories zijn immens populair, onder andere dankzij de grote hoeveelheid creatieve 'stickers' die gebruikers op hun stories kunnen plakken. Maar wist je dat je ook je eigen stickers kan ontwerpen en voor iedereen beschikbaar maken?Read morePage
Google Consent Mode: Everything you need to know
Discover Google Consent Mode: the solution for advertisers to measure conversions while fully respecting users' privacy preferences. Learn more in our in-depth blog post.Read morePage
MQL & SQL: wat is het, en hoe kan het mijn marketing versterken?
Welke leads zijn interessant om op te volgen, en welke kunnen doorgestuurd worden naar het salesteam? Ontdek hier het verschil tussen 'MQL' en 'SQL'.Read morePage
10 handige tips voor lancering van je nieuwe website
Een nieuwe website opzetten vraagt aandacht en energie, maar onze 10 handige tips vormen een goede voorbereiding voor een hopelijk vlotte lancering.Read morePage
8 lessen om succesvol een team te leiden
Leiding geven zonder de baas te spelen is niet altijd eenvoudig. Zeker niet als je plots teamlead wordt van je eigen collega's. Het overkwam Joeri twee jaar geleden. In die twee jaar leerde hij 8 lessen die van zijn aanpak een succes maakten.Read morePage
Hoe pak je CSR succesvol aan?
Corporate social responsibility of CSR, het wordt de komende jaren alleen maar belangrijker. Want wereldwijd neemt de aandacht voor sociale onderwerpen toe. Het klimaat. Duurzaamheid. Gelijke behandeling van mensen. Je kunt er als bedrijf of merk niet omheen. Dat pikt je sociaal bewuste klant niet meer. Maar hoe pak je het op de juiste manier aan?Read morePage
Zo plan je makkelijk en gratis Instagram-posts in
Sinds kort plan je zonder problemen je Instagram-posts organisch in met behulp van de Facebook Creator Studio. In deze blogpost leer je hoe dat werkt, zodat je je hele social-contentplan tot op de seconde kan voorbereiden en inplannen.Read morePage
HubSpot
Marketing, sales en customer support perfect op elkaar afstemmen en in synergie met mekaar laten samenwerken een complexe uitdaging? Niet met de tools van HubSpot, dat op vlak van marketing automation zijn gelijke niet kent.Read morePage
Adagio wordt Intracto
Een jaar na de overname van Adagio door Intracto nemen we afscheid van het merk Adagio. Op deze manier bevestigt Intracto zijn ambitie om zich te positioneren als een sterk merk in de markt, waar klanten kunnen vertrouwen op end-to-end oplossingen.Read morePage
HubSpot: wat is het en hoe kan het jouw bedrijf helpen?
Als HubSpot Elite Partner kiezen we voor marketing automation vaak voor HubSpot, daarnaast werkt het perfect bij inbound marketing. Ontdek hier waarom.Read morePage
Google Tag Manager: wat is het en wat kan het?
Wil je weten wat Google Tag Manager is en hoe deze tool juist werkt? Ontdek hier of dit iets is voor jouw bedrijf samen met de voor- en nadelen.Read morePage
Google BERT en de toekomst van SEO
In mijn vorige blogpost over de geschiedenis van SEO gaf ik al aan dat Google regelmatig updates uitvoert. De laatste belangrijke was de update naar Google BERT. Maar in tegenstelling tot de vorige updates is Google BERT meer dan alleen een update aan de zoekmachine zelf. Binnen de wereld van Natural Language Processing vormt het BERT-model een mijlpaal.Read morePage
Blijvende groei van Secret Santa Organizer
Ons uit de hand gelopen hobbyproject Secret Santa Organizer kreeg in 2020 meer dan 11 miljoen gebruikers uit de hele wereld over de vloer. Sinds de lancering in 2011 neemt het aantal gebruikers jaarlijks enorm toe, en dat zonder promotie.Read morePage
Hype of trend? Een blik op 2020
Welke hypes en trends zitten eraan te komen in 2020? Waarop moet je als bedrijf inzitten en wat moet je vooral links laten liggen? Mathias legt het uit in zijn hype cycle.Read morePage
Analytics gebruiken om de customer journey te monitoren
Wat zijn de pijn- en succespunten in jouw customer journey? Analyseer je touchpoints met Google Analytics & HubSpot en optimaliseer je customer experience!Read morePage
Adagio continues under the name Intracto
Just over a year after Intracto's acquisition of Adagio, we say goodbye to the Adagio brand. This way, we confirm our ambition to be a strong brand in the market, where customers can be helped end-to-end and platform-independent to boot.Read morePage
A JIT compiler for PHP
PHP code is not compiled directly into machine language, with a just-in-time (JIT) compiler you can overcome the inefficiency of interpreting opcodes.Read morePage
Using Let's Encrypt certificates on AWS CloudFront
This is more or less a how-to on installing and renewing an SSL (or better, TLS) certificate, on Amazon Web Services (AWS) CloudFront (Dutch blogpost about Amazon AWS services).Read more
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Foreach, je favoriete technische team, wordt iO
De Antwerpse softwareontwikkelaars van Foreach voegen zich bij full-service agency iO.Read morePage
Centralized Logging Using the ELK Stack
When your microservices's instance are volatile, centralized logging is a must!Read morePage
Automating SVG Sprites with Gulp
How we used Gulp to automate SVG spritesRead morePage
A Better Way of Zabbix Alerting Using Slack
Get only the alerts you need in Slack.Read morePage
Building a Modular Monolith With Spring Boot and Across
Keep your architecture under control with a module based approach.Read more