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E-commerce trends
Would a composable commerce architecture suit my company? How do I select the best e-commerce tools and solutions for the e-commerce landscape? How can we position ourselves on marketplaces like bol.com and Amazon? And how can we boost our conversion with a data- and customer-driven approach?
To stay ahead in your industry, it is important that you stay up-to-date with relevant trends and developments in order to make the right choices. That is why, during our Lightning Talks at the Webwinkel Vakdagen, we gave attendees the opportunity to ask our experts questions about much-discussed e-commerce trends. Some of the topics we spent two days talking about? Local SEO, machine learning, marketplaces and conversion optimisation; as well as the right mix of channels, personalisation and tech subjects in general.
Check out the presentations of all iO Lighting Talks
Want to know what these trends mean for you? In that case, find the various presentations by our experts at the Webwinkel Vakdagen right here.
Online personalisation providing a measurable 10% conversion boost for Verf.nl
by Sietske Vaessen - CRO Consultant
Freedom in sales through composable commerce
by Bavo Janss - Software Architect
Rise of the (Google) machines: boost keyword research with Machine Learning
by Lars van Tulden - Data & Intelligence Consultant
Boost your sales through quality: award-winning affiliate marketing campaigns for Philips
by Tim van Hout - Affiliate Marketing team lead
Marketplaces: valuable to any brand strategy
by Sandra van der Meijs – Marketplaces team lead
10 ways to convert using microcopy
by Nicki Sannen - Senior copywriter
The risks - and success formula for - a successful webshop migration
by Bastian Schauer - Senior SEO Specialist
Freedom in sales through composable commerce
by Bavo Janss - Software Architect
Setting up a good e-commerce data strategy in a cookieless world
by Glenn Weuts - Head of Marketing Technology
How to profit from Google Shopping using Google CSS Managed Service
by Tim van Hout - Teamlead Affiliate Marketing
Get more out of your marketing budget with Marketing Mix Modelling
by Lars van Tulden – Data & Intelligence Consultant
Google Maps: navigate (more) customers to your physical store and webshop
by Clarissa Filius – SEO team lead
Inspired by our experts’ talks?
Couldn't attend the Webwinkel Vakdagen and have questions or would like to meet? Simply get in touch with us using business@iodigital.com or call +31 40 290 8979. Our experts will happily take it from there.
An e-commerce strategy winning over customers
Many companies are facing more and more issues of a dynamic, complex nature. For example, broad product ranges, diversity in customer groups or a B2B2C or D2C market approach. They often come combined with the desire to become more competitive in experience, service or to simply give advice, renew technology, be ready for tomorrow's customer demand or achieve a significant turnover improvement.
At iO, we understand better than anyone that in the competitive e-commerce arena, you want to be on top of your game in just about every area. And that a strong e-commerce strategy relies on more than just the platform, but also on:
A clear e-commerce vision and validated digital strategy
A design of the ideal customer journey, along with a smart, customer-driven marketing approach
A data-driven optimisation or renewal of the (technical) e-commerce landscape
So, a strong e-commerce strategy is the result of making (the right) choices. And is, along with a brand and marketing strategy, ultimately part of the overall go-to-market strategy. As an end-to-end agency, we assist companies across all stages of the journey. From the initial strategy to its translation into an effective customer journey, content creation, marketing and e-commerce technology.
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Blog
Why you should start preparing your webshop for the holiday season now
After an extended period of online retail growth, both Belgian and Dutch consumers are finding their way back to physical shops. Online shopping is now an established part of the retail landscape, with the biggest platforms continuing to exert their dominance, seducing more and more consumers. As the holiday season comes around again, many retailers are wondering what this year has in store. Alongside Christmas, newer celebrations like Black Friday, Cyber Monday, and Singles Day are attracting more and more attention in Belgium and the Netherlands. What does this mean for local retailers? We have analysed the market impact of these changes for you.Read more
Blog
We analysed 97,474 Google Business Profiles and here's what we found
In 2020 we published "The 2020 Local SEO Benchmark Report". Our analysis of the state of local SEO in the Dutch retail sector. At the time, our conclusions were not too positive. About 75% of all business listings were incorrect or incomplete, less than 26% of retail chains had made a Google post, and only 8% answered reviews and customer questions. Now, three years later, we've mapped the state of local SEO again, but this time we’ve expanded the scope of our analysis covering 36 cities in the Netherlands and Belgium, divided into 14 different industries. In total, we collected and analysed data from nearly 100,000 business locations and over the last few months, we have analysed the results and are proud that we can now share the report and the most important findings. Let's dive into the key insights...Read more
Blog
2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance
It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Read more
Blog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Read more
Blog
4 tips to develop a successful measurement plan
More and more organisations want to measure the return on investment of digital platforms accurately. But how do you develop a successful measurement plan?Read more
Blog
Why Google Consent Mode V2 is crucial to marketing in 2024
The marketing world keeps turning faster, with new updates or guidelines at every turn. It’s a world that forces businesses to change with it. A recent change by this organization includes, among other things, that Google Consent Mode must receive an update by March 2024 to enhance user privacy. Take the Digital Markets Act, for instance. This European legislative body regulates digital platforms by creating laws. A recent legislative change includes that Google Consent Mode is required to carry out an update by March 2024 at the latest to better protect users’ privacy.Read more
Blog
Bing: a new search engine gateway to your target audience
Google is the unequivocal search engine market leader (and probably will be for a while). However, when it comes to search queries, there’s a challenger to that monopoly: Bing by Microsoft. In the last few months, Bing made some significant strides, moving from 1 in 20 search queries to almost 1 in 5. That growing influence and Bing’s market share are some aspects you should leverage in your digital strategies. You can ignore 5% of your potential visitors, but ignoring 18% of the queries that lead to your business would probably have a significant impact on your business – and not in a good way.Read more
Blog
The six digital and marketing trends for 2024
The rise of AI, shifts in the social media landscape, and the end of third-party data...2023 was, to say the least, a tumultuous year. But this year, marketers and their organizations are also facing significant challenges. Discover the six digital and marketing trends that will dominate 2024 and, most importantly, how you can successfully tackle them.Read more
Blog
3 valuable SEO insights from Friends of Search 2024
As an SEO specialist I had the opportunity to attend Friends of Search, a well-known SEO and SEA conference in Amsterdam. The event attracts at least 600 visitors annually and guarantees thought-provoking talks, an exciting award show, and a networking moment. I was immediately impressed by the international expertise presented by the other attendees during this eleventh edition, held on 21 March 2024. Discover 3 valuable SEO insights that stuck with me.Read more&w=1920&q=75)
Blog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Read more
Blog
Marketing budget allocation for 2025: data driven or a roll of the dice?
For many marketers, allocating budgets for the year ahead is a real headache. Will you carry your budget over from last year – even though technology is evolving at lightning speed and the marketing world could look completely different tomorrow? Or will you follow your intuition and take a chance? Fortunately, data modelling exists allowing you to allocate your budget with the certainty that you are spending it in the right place, and at the right time.Read more
Blog
From a brilliant seasonal whodunnit, to cringe-worthy singing oven mitts: here’s the very best (and worst...) Christmas commercials of 2024.
It's the most wonderful time of the year again! Christmas! Or no, better still: it’s time to feast our eyes on the spectacular (British) Christmas commercials. They’ve released a tidal wave of clichés (snow, turkey, tears, Santa Claus/women in all shapes and sizes and gifts, lots of gifts). What’s striking about this year: the brands you expect a lot from are disappointing (spoiler 1: Disney...) (spoiler 2: John Lewis...) and brands that you don't expect much from after years of misery and gloom, excel (spoiler 3: Etsy). Let’s get into the festive spirit with 2024’s Christmas offerings.Read more
Blog
Netherlands’ 2024 Christmas Ad Campaigns: A Festive Review of Hits and Misses
Bye Saint Nicholas! See you next year, safe travels back to Spain! Welcome Mariah, come on in. At long last, Christmas commercials are finally 'allowed' again in the Netherlands (in England they have been loose for some time). To that end, here is my deep dive into the Dutch commercial harvest so far. Drum roll: check out the Dutch Christmas commercials of 2024.Read more
Dossier
Dossier: SEO strategy
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Video
Infinite opportunities: Yannick de Bièvre (MediaMarkt)
MediaMarkt is an omnichannel retailer, and that is a very conscious choice. Digital and non-digital channels flow seamlessly into each other, according to Yannick de Bièvre (Head of Marketing BeLux).Read more
Video
Infinite opportunities: Paul Smeets (Cadac)
You can't do partial digital transformation, says Paul Smeets (CTO Cadac). In this video, he tells you more about his vision on digitisation.Read more
Video
Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Read more
Video
Infinite opportunities: Leslie Cottenje (CEO Hello Customer)
The decision to digitise has to start from the customer, not from an internal, business perspective. That's what Leslie Cottenje, CEO of Hello Customer thinks. Technology can help improve customer satisfaction, but the human factor has to be central. She tells you all about her vision in this video.Read more
Case
How do you communicate smarter and more efficiently with your customers?
Using SharpSpring, our experts developed a smart marketing automation strategy that led to a unified database with 360-degree customer profiles.Look at this client story
Case
How does personalisation lead to better marketing automation?
Using smart deployment of marketing automation platform Selligent, iO helps fashion brand Cassis/Paprika with an intelligent digital strategy.Look at this client story
Case
How do you give pet owners the material they need?
We used Shopware to build Flamingo Pet Products’ new B2B webshop. The webshop has been live for 8 months now and is proven to be a success. Read more!Look at this client story
Case
How do you promote the local furniture industry with a creative spin?
In the middle of the 2020 covid crisis, Fedustria and iO collaborated on a successful campaign, with a talking home taking the lead.Look at this client story
Case
How do you bring learning to life for preschool and primary school children?
We developed a new online platform that functions as a website, webshop and sales tool for Uitgeverij Zwijsen, a leading publisher in education. Read more.Look at this client story
Case
How can a revamped online store drive a 67% increase in orders?
Atos Medical Netherlands registers 67% more orders and 105% more unique visitors thanks to renewed and optimised B2C webshop with tailor-made functionalities.Look at this client story
Case
How to ease the workload of your customer service using a chatbot?
Find out how iO supported MediaMarkt’s customer service and brought it to life with four different chatbots in 2022.Look at this client story
Case
How do you market an annual garden catalogue?
The DIY and home improvement shop needed a sound marketing approach with strong targeting. Our experts took care of that.Look at this client story
Case
How do you stay relevant as a fashion chain in a rapidly digitising world?
Companies in a competitive industry have to be able to act and react quickly. Discover how we helped JBC create an efficient advertising strategy.Look at this client story
Case
How do you scale a lead gen strategy with affiliate marketing?
Successful affiliate marketing strategy generates leads and conversions. Want to know how we did it? Read our Philips case.Look at this client story
Case
How do you have pure customer conversations, offline and online?
Leen Bakker wanted to respond faster, sharper, and more appropriately to online messages. The conversation management experts at iO were happy to help.Look at this client story
Case
How do you transform your distribution company into a digital one-stop-shop?
Automotive old-fashioned? Not at iO! Read in our case how we set up a new webshop for Pacauto, distributor of automotive supplies.Look at this client story
Case
How do you support expats moving around the world?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Look at this client story
Case
How to combine rebranding and site redesign for a better user experience?
Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.Look at this client story
Case
How do you convert festival- goers into active members of your community?
From Festival Wristbands to Online Accounts: Converting Festival-Goers with Effective Paid Media. Read the story here.Look at this client story
Case
How do you launch a completely new brand for a global leader in marine recreation?
Read how we worked with Brunswick to create a full branding and international go-to-market strategy to launch their latest brand Navan.Look at this client story
Case
Finding, customising and ordering the perfect promotional gift in as few clicks as possible
Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.Look at this client story
Case
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client story
Case
How to catch the attention of students who swipe away every ad?
Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.Look at this client story
Case
Impacting the traveller and environment through technology
Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.Look at this client story
Case
Transforming the passenger experience through innovation & service design
New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.Look at this client story
Case
How does a leader in furniture hardware ensure GDPR compliance and cost efficiency for all their banners?
We ensured GDPR-compliant, cost-efficient cookie management for Van Hoecke's platforms using CookieHub. Read our success story.Look at this client story
Case
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Look at this client story
Stack
iO your Sitecore partner — Reach customers like never before
With your Sitecore partner iO, you reach the right people on the right channels. Content, personalisation, and e-commerce in one.Read more
Stack
Enhance the search experience with Sitecore Search - the AI-driven functionality
Discover Sitecore Search for hyper-relevant content and lightning-fast search. Optimise now and consult iO's specialists for expert advice!Read more
Stack
iO your Sitecore partner — Create meaningful email campaigns at scale
Sitecore Send, a module of the Sitecore DXP helps you to bond with customers more strongly. Want to know more? Schedule a demo!Read more
Stack
iO your Sitecore CDP partner — Reach customers like never before
What are the benefits of Sitecore Customer Data Platform (CDP)? Our specialists will be happy to tell you about it during a no-obligation meeting and/or demo.Read more
Stack
Boost your online sales with Shopware and iO, Gold Partner
Shopware is a solid e-commerce tool that grows with your organisation. Discover the advantages of Shopware and working with Gold Partner iO.Read more
Stack
iO - Your commercetools partner for modern e-commerce
Boost your e-commerce approach and sales strategy with iO and commercetools.Read more
Stack
Work smarter in the cloud with Google Cloud Partner iO
Google Cloud Partner iO helps organisations harness the power of the cloud for storage, analytics, development, and more.Read more
Stack
OneTrust: all-in-one privacy solution
Manage and monitor your privacy preferences easily with OneTrust. Our experts are happy to help you.Read more
Stack
iO & Criteo, powerful automated online advertising platform
At iO we work with Criteo: an advanced platform for digital advertising and targeted, data-driven campaigns. Find out more about what we can do for your organisation.Read more
Stack
Tweakwise: smart software for e-commerce
With Tweakwise, your e-commerce approach becomes a success story. We are happy to help you as a Tweakwise Silver Partner.Read more
Stack
iO - Usercentrics partner for Data Consent Management
Usercentrics (or Cookiebot) offers easy, transparent, GDPR compliant management of user consent and data.Read more
Stack
iO, your CookieHub partner for smart consent management | iO
CookieHub is the Consent Management Platform that puts privacy and transparency first in your organisation.Read more
Industry
Retail
How does iO bridge the gap between your retail business and e-commerce? By creating personalised, scalable, flexible and innovative hybrid retail solutions that give shoppers the products they seek, when they want them.Read more
What we do
Grow your business with Conversion Rate Optimization (CRO)
Turn more visitors into customers by optimising the user experience of your website, webshop, platform or app.Read more
What we do
Personalisation: Your Key to Successful Marketing
Elevate your business with personalized content and targeted offers. Increase engagement, conversions, and customer satisfaction with iO's personalization expertise.Read more
What we do
A/B testing: The road to your marketing triumph
Take your website to new heights with A/B testing. Stay agile, optimize continuously, and improve user experience for greater engagement and growthRead moreWhat we do
Request your CRO scan
Increase your conversion rate and reach the right visitors with a CRO scan.Read more
What we do
A better position in Google results with SEO
Our SEO experts make sure you are found online — by both people and robots.Read more
What we do
Request a Local SEO (LSO) Opportunity Scan
Stay ahead of your competitors by focusing on Local SEO. Request a Local SEO (LSO) Opportunity Scan and discover where your optimisation opportunities lie.Read moreWhat we do
Secure applications for all: user and access management
Identify users quickly and safely and give them the necessary access to your platform. Our experts will help you.Read more
What we do
Online self-service portal development with iO
With a self-service portal, you can focus entirely on stimulating valuable digital interactions with your customers.Read moreWhat we do
AI makes your organisation smarter and more efficient | iO
AI is more than a trend. Our experts are here to show you how AI can add value to your organisation.Read more
What we do
Digital accessibility: opening doors to all users
Enhance your website's accessibility with iO's expert guidance. Discover where your organisation stands, prioritise accessibility, and ensure transparency. Build a more inclusive digital world today.Read more
What we do
Cloud, Data & Integration: technology fueling digital experiences
We make your IT, data and marketing infrastructure scalable. And integrate it with the right cloud partnerships and data setups.Read more
Press
AI without measurable impact? Nothing more than an empty gimmick for your business
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Press
AkzoNobel unveils Colour of the Year 2024: Sweet Embrace™ with digital support from iO
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Press
iO named the most customer-focused digital agency in the Netherlands
Read morePress
iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
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Press
iO appoints Marco Merola as Managing Director on Campus Herentals
Read morePress
iO launches magical end-of-year campaign for Brussels Airport
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Press
iO helps KNMI keep the Netherlands safe in terms of weather and climate in 2024
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Press
Manna boosts brand awareness with a wink
Read more
Webinar
How can you strengthen your position as a B2B brand
In the past, B2B was too often seen as B2C’s little brother, but nothing could be further from the truth. As is the case for every marketing field, B2B has gone through quite the evolution. But what does that evolution look like? And does that evolution require a different marketing strategy? In this webinar, we’ll show you what B2B looks like today and how you can distinguish your brand from the competition with your marketing strategy.Read more
Webinar
How do you implement a first-party data strategy for e-commerce?
The death of the third-party cookie. For a moment, it seemed like the world would end. But fortunately, there are alternatives for marketers and their organisations, including first-party data. A thoughtful first-party data strategy can help you build close relationships with your customers, create value, and streamline your marketing activities.Read more
Webinar
Crucial for your marketing in 2024: Google Consent Mode V2
The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.Read more
Webinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Read more
Webinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Read more
Webinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Read more
Webinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Read more
Webinar
How conversational AI is transforming customer experiences
Do your customers know that they can find what they are looking for on your website easily? Conversational search, supported by an AI chatbot, makes it possible for your visitors to navigate your content seamlessly. The result? Better customer experiences. Introducing new technology such as conversational search can be challenging and is never without risk. In this webinar, we will take you through the ins and outs, to ensure that you and your organisation can get the best out of this innovation.Read more
White paper
Customer Data Platforms (CDP)
A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.Read more
White paper
How do you target the untargetable? Approaching Gen Z
Gen Z is known as the most inaccessible generation ever. For brands and their commercial messages, at least. Gen Z grew up in the digital world, and the average member of Gen Z has a strong radar for brands with misleading messages or brands that communicate inauthentically.Read more
White paper
Selecting and deploying the right marketing automation platform
Through marketing automation, organisations like yours can easily identify anonymous online visitors and convert them into qualified leads. It automates repetitive marketing tasks — effectively eliminating them from your daily operations — allowing you to focus on what matters.Read more
White paper
Employer branding
Does it look as if your organisation is losing the war for talent? Does it start to seem like the right talents consistently prefer to join other companies? Today, unemployment rates in Belgium have hit an historic low (3%). This presents us with opportunities, as well as challenges. Less job seekers, more vacancies, increased competition in the war for talent.Read more
White paper
Four years of GDPR: where do we stand today?
Four years ago, GDPR turned our digital processes upside down like a battering ram. Both in our private lives and in our professional environments: our data was never better cared for, seemingly overnight. At the risk of enormous fines, that is. Today, no organisation can afford to disregard GDPR. How has it changed, today - four years later?Read more
White paper
The journey towards superior email deliverability
Every business that uses email marketing in its strategy to reach a target audience wants to get a spot in the target audience’s inbox. But spam has become such an overwhelming part of email traffic that it’s become more difficult to get past Internet Service Providers and Mailbox Providers. That’s why an email marketing strategy needs to focus on email deliverability.Read more
White paper
Interactive video for the static marketer
Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.Read more
White paper
Flexible and dynamic e-commerce with Shopware
In a world where customers are finding their products online at an increasing rate, it’s impossible to ignore e-commerce. Moreover, we’ve become so demanding that businesses need to be able to continuously evolve and improve the user experience. But not every system is equipped to grow along with you in a world that moves at warp speed. Shopware 6 is.Read more
White paper
Boost growth with digitalisation
Digital transformation may be a buzzword, but that’s because it’s happening right now. Digitalisation has gained momentum every part of society and it’s showing no sign of slowing down. Consumers have high expectations and now it’s for companies to anticipate their digital needs. iO has the expertise and experience your company needs for effective digital transformation. Digitalisation is a mindset that has an impact on the entire company, from business operations and internal processes to marketing and communication. Customer focused and with a clear vision. Do you want to know more about the benefits of digitalisation, and how to embed it into the DNA of your company? Our experts have bundled their insights and experiences into an inspiring ebook that will help you prepare your brand for tomorrow.Read more
White paper
Video content in your marketing mix: the definitive guide
Spoiler alert: video is at home in your marketing mix,ideally with its own unique approach – video marketing. Video stands out, you can do a lot with it and the information it carries sticks better. It doesn’t just grab your target group’s attention, it also has an inherent credibility. For these reasons and more, video offers endless possibilities and should be more than 'just' an element in your content marketing strategy.Read moreWhite paper
Alternatives to Google Analytics 4
How well do you know today’s web analytics landscape?When talking about web analytics, Google Analytics is usually at the top of the list. Google Analytics 4, is the undisputed king of web analytics tools. Or is it?Read more
White paper
The complete SEO guide
SEO, or Search Engine Optimisation, is omnipresent and indispensable to the modern marketer. Because paid ads are fleeting, because you always want to findable, or because up to 80% of internet users don’t look beyond the first page of search results. This includes a wide range of factors, from your website structure to the content and links.Read more
White paper
Why email marketing still works
Whether you’re a small business or a large multinational, it’s worth considering email marketing.Read moreWhite paper
Creativity – how to stand out in B2B communication
Creativity in B2B communication is an important way to engage and connect with your audience. The era of the pure sales pitch is long gone, and today B2B communication is also looking for new ways to add value in the long term. Creativity builds the bridge between story, feeling and individuality. And this translates into positive business results.Read more
White paper
Get more insights into the effectiveness of media with Marketing Mix Modelling
Digital marketing offers enormous opportunities in the field of data-driven working. We often fail to take advantage of these opportunities. That's means you miss out on a lot of opportunities to maximise the impact of your budget.Read more
White paper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Read more
White paper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Read more
White paper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Read more
White paper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Read more
White paper
7 essential steps to build an effective MarTech stack
An overwhelming array of marketing technology choices often leads to a fragmented and inefficient MarTech stack. Discover how to optimise your stack, strengthen integrations, and build a future-proof MarTech strategy.Read more
White paper
10 ways to boost your customer’s experience
In 2025, the challenge for businesses is clear: deliver seamless, meaningful interactions throughout the entire customer journey. Every interaction, every touchpoint, and every moment matters. Discover in this paper how customer focus, digital excellence and business growth are key to delivering outstanding customer experiences. Get actionable advice and concrete next steps from a wide range of experts about content, AI, data, innovation, and more, to integrate in your strategy for 2025.Read more
White paper
Digital Revolution: learning to ride the waves of technological change
The digital revolution is gaining momentum, but it is nothing new. Over the last twenty years, technology has drastically changed our daily lives and business models. Today, the pressure to get started with technological transformation is greater than ever before. How do you tackle this? You will find the answer to this question and more in Digital Revolution: learning to surf the waves of technological change.Read more
Blog
How furniture brand Pode benefits from a headless approach using Storyblok
Ever more organisations have been making the shift towards headless when building their new online platforms. At iO we used the combination of the Storyblok CMS and Next.js to create a total brand experience for furniture brand Pode’s new website. In this article, we will tell you why and how.Read more
Blog
Transforming technology into a catalyst for innovation
In the beginning of this year, we launched the Opportunity report 2023. A collection of visions and insights from our experts to help you get the most out of the new year. On the 9th of March during the Opportunity online live event we brought these insights live to an interested audience to speak and discuss how to ‘Accelerate your business in 2023’. In this article, we’ll share the key takeaways from Raymond’s session with you - just a few of the many ways modern technology plays the part of enabler for digital transformation.Read more
Blog
Creativity is the differentiating factor for brands
How do you ensure that your brand stands out in the avalanche of content that consumers receive every day? According to the iO Opportunity Report , the key lies in creativity. "If you succeed in formulating answers to the questions, needs and problems of your target group with creative, audience-oriented content experiences, then you are just as creative as if you come up with an original advertising campaign that blows everyone's socks off," says strategy director content Ruth Nys. She has been working on content all her professional life and she regards creativity as an essential constant.Read more
Blog
What's in a name: how to choose an iconic brand name
A strong brand identity begins with a strong brand name. So determining your brand’s name has a major impact on your success as a company. How then do you come up with a name that conveys your brand values and feels like a household name to consumers? Discover how our research and creation can help you anchor your new name in your customers' hearts.Read more
Blog
Why graphs are great: the power of infographics
Will you publish a story online using only text? Good luck. Chances are your reader will tune out before it even gets interesting. Don’t beat yourself up, it’s not your fault. The online world is dominantly visual: images keep the scrolling audience captivated. The alphabet alone won't cut it: when presenting data you can’t do without infographics.Read more
Blog
5 Insights that only keyword research can reveal
It’s best to describe every product you sell or service you offer as accurately as possible on your website so that your target group knows exactly what you can do for them. Carrying out keyword research ensures that the pages on your website are relevant. 5 key insights emerge from keyword research that demonstrate the added value of this research for your organisation.Read more
Blog
E-inclusion: how to leave no one behind digitally
There is a digital divide between the personas we use in marketing and the population. In Belgium, this gap is large: almost 50% of the population are considered to be digitally vulnerable. How do you deal with this as an organisation? And how do you ensure that your products and services do not exclude anyone digitally? This blog contains nine practical tips to help you on your way to digital inclusion.Read more
Blog
Building trust in a cookieless era
We all know third-party cookies, a marketer's bread and butter, are leaving the building. The cookieless future was irrevocably set into motion when Google decided to remove them completely by 2024. This presents us with the unique challenge of tracking an audience that does not only demand an excellent experience but is increasingly privacy-conscious, too – quite paradoxical, we know. You’ve probably also heard that first-party data is the way to go. So, how can you turn leads into returning customers and, more importantly, how will you procure their data? We suggest a trust-first marketing approach that focuses on excellent content to establish a relationship with customers and users, making them more inclined to share their data with you.Read more
Blog
3 trends in content marketing for 2024
Users are becoming increasingly mobile: they're freely moving from channel to channel, looking for the content they want to consume. So keeping an eye on trends and taking full advantage of them is more important than ever. After all, trends offer a perfect opportunity to be creative. But what can we expect in 2024? In this blog, you'll discover three trends you can address to increase your impact with your target groups.Read more
Blog
Historical data export - Universal Analytics
Deadline for exporting Universal Analytics: 1st of July 2024 After the 1st of July 2024, it will no longer be possible to access data in Universal Analytics. Therefore, it’s essential to take timely action and export the data before that day. By exporting the data before the access is closed, you can gain valuable insights, store the data securely and take any further actions. It is wise not to do this at the last minute, as there may be obstacles, such as errors in extraction or technical challenges. To avoid potential problems, it is advisable to transfer the data in time to environment where it can be stored securely. That way, you can later use the data for further analysis or transformation purposes. By acting now, you can ensure that you don’t lose the valuable data and are well prepared for the future. So don't wait until the last minute - make sure you export the data from Universal Analytics before 1 July to a secure environment, where you can continue to use it.Read more
Blog
Content marketing has become communication (and that’s bad news)
Does content marketing still serve a purpose in 2024? Patrick Severein (Head of Content and Strategist) raises some questions.Read more
Blog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Read more
Blog
What is search intent? And why is it important for SEO?
When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers.Read more
Blog
Enhance your brand experience with strong content
Do you want to capture your target audience’s hearts? Well, great content is one way to achieve that. After all, positive content experiences are an essential part of the customer experience. They strengthen your brand and increase your growth opportunities. Find out how to build brand loyalty with consistent, quality content.Read more
Blog
The energy transition is enormous, how do you make it personal?
How do you explain the energy transition? iO and Enexis developed a permanent campaign with smart tech and several storylines.Read more
Blog
AI is changing how we search and it is time for brands to face this head-on
The impact of AI on search engine marketing and business models is huge. So start experimenting now, advises iO CEO Pieter Janssens.Read more
Blog
The professional communication dilemma: To email or not during the festive season.
Email campaigns during December are always a challenge. The volume of email increases steadily every month of the year and reaches a peak during the festive season. For example, MailChimp, the leading email service (according to their 2023 annual report) sends no less than 21.3 billion emails in December. Do you want to know how to make sure your festive emails reach your target audiences?Read more
Blog
Dynamic Creative Optimisation: Maximise conversions with hyper-personalised advertising
Developing, rolling out and constantly adapting large advertising and banner campaigns in multiple languages and formats? This time-consuming, complex task can eat up a lot of your marketing budget. Dynamic Creative Optimisation (DCO) makes this process a lot more efficient. Find out how DCO can take your campaigns to the next level and save precious time.Read more
Blog
Evelyne Berden and Jolien Struyf share insights on HubSpot INBOUND in Boston
This article was originally published on marketingreport.nl IO’s Evelyne Berden, Domain Lead Marketing Automation, and Jolien Struyf, Team Lead Marketing Automation travelled to Boston in the United States to attend the HubSpot INBOUND conference between 18 and 20 September. This conference focuses on the latest developments in marketing, sales, AI and customer experience. They spoke to Marketing Report about their experiences and everything they learned at INBOUND.Read more
Blog
It’s not you, it’s me: how ‘I’ or ‘you’ can mean the difference between buying and not buying
Is it ‘My favourites’ or ‘Your favourites’? And would you rather start ‘Your free trial’ or ‘My free trial’? Even though they don’t always stand out, pronouns play an important role on a platform. They influence how users feel when reading the text on your website or app — and how they perceive your brand or product. That way, ‘I’ or ‘you’, ‘your’ or ‘my’, could mean the difference between buying and not buying. But how do you make the right decision?Read more
Blog
SEO professionals need to embrace AI to stay relevant
Pim Verras is an Online Marketer at iO, recently attended Brighton SEO, the search marketing conference that’s held annually in the United Kingdom. Let’s dive into his learnings and take aways.Read more
Dossier
Dossier: Brands & society
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Dossier: E-commerce
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Dossier
Dossier: Infinite Opportunities
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Dossier: Cookieless future
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Dossier: Video marketing
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Dossier: Marketplaces
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Dossier: Google Analytics 4
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Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Marketing automation
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Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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24 insights for 2024
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Dossier: Maximize your marketing efforts with HubSpot
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Dossier: The Opportunity Report
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Video
Infinite opportunities: Peter Van Hoecke (Van Hoecke)
According to Peter Van Hoecke (CEO Van Hoecke), the client is always central, especially — in digital transformation. By automating, accelerating, and rationalising processes, you help your clients save time — our most finite and valuable resource.Read more
Video
Infinite opportunities: Steven Van Belleghem (iO)
Steven Van Belleghem (partner iO) talks about the three main advantages he sees in technology and digital transformation: faster than real-time service, hyper-personalisation, and the ultimate convenience.Read more
Video
Infinite opportunities: Daan Simonis (Perfetti Van Melle)
Creativity isn't just useful for building a strong campaign — it's essential. Daan Simonis (Global Media & Digital Marketing Director at Perfetti Van Melle) explains why this is the case and how a creative idea has a strong impact, especially on paid media platforms.Read more
Video
Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Read more
Video
Are you fed up with boring marketing too?
Our attention spans are shorter, we skip commercials, and we click from video to video all the time. When consumers are bombarded with an avalanche of content every day, how can your brand stand out? Ruth Nys explains how to do creative content marketing without falling into the same old boring marketing tactics trap. Expert:Ruth Nys, Strategy Director ContentRead more&w=1920&q=75)
Video
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Read more
Video
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Read more
Video
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Read more
Video
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Read more
Video
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Read more
Video
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Read more
Video
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Read more
Case
How do you bring brands and content creators together on one platform?
Famework is a platform where brands and content creators can connect. Our experts delivered the matching engine and algorithms that power the platform.Look at this client story
Case
How do you bring clicks and bricks together in a headless architecture?
Case: A seamless user experience thanks to a future-proof headless e-commerce platform.Look at this client story
Case
How do you increase your conversion rate with thorough UX research?
Improve the User Experience of the entire customer journey with UX researchLook at this client story
Case
How do you assist students in making an informed choice from over 3000 studies?
Studiekeuze123 helps prospective students find the study programme that suits them best — with reliable information and useful tools.Look at this client story
Case
How do you innovate public transport with a single portal for travel and payment data?
Linking data sources by registering personal and credit card data on an online portalLook at this client story
Case
How to create the ultimate online platform for 300+ luxury fashion boutiques?
iO developed a unique B2C Commerce platform and app where more than 300 luxury boutiques sell fashion via one webshop.Look at this client story
Case
How do you sell online efficiently in B2B?
For international distributor SIBO Fluidra, iO developed a B2B Magento Open Source commerce platform and Akeneo PIM system.Look at this client story
Case
How do you centralise orders in a bespoke e-commerce platform?
We developed a custom e-commerce platform for Délidis, a B2B supplier of fresh food, and its end customers. Read more about this project.Look at this client story
Case
How do you create a strong brand that attracts job applicants?
We helped Carglass, Belgium biggest car windscreens specialist, develop an employer brand for job applicants and employees. Read more about this case.Look at this client story
Case
How do you optimize your membership management with OutSystems to make golf thrive?
A central database for software vendors and clear data of golf in the Netherlands: that's what we’ve built in OutSystems - using pure low-code development.Look at this client story
Case
How do you spread the sustainable message of a European market leader?
Read more about our collaboration with Havep, the European leader in sustainably produced and environmentally responsible workwear.Look at this client story
Case
How do you make a new law firm brand shine with speed, knowledge, and dedication?
Read more about how we rebranded law firm Argo and discover the various mix of digital solutions we used to do so.Look at this client story
Case
How does innovative technology simplify everyday navigation in real life?
Updating and implementing interactive navigation on HD touchscreens for visitors and shoppers at Wijnegem - Shop Eat Enjoy.Look at this client story
Case
How PLUS motivated teens to apply for jobs using targeted social campaigning?
Understanding and activating youth culture made a PLUS recruitment campaign a great success: 178 potential new PLUSSERS in 6 weeks.Look at this client story
Case
How do you attract more volunteers with a dynamic recruitment campaign?
With this social campaign we got more people interested in signing up as a volunteer, so that De Kindertelefoon can continue to offer a listening ear 365 days a year.Look at this client story
Case
How a down-to-earth audit paves the way to the ideal digital tools?
With an efficient platform audit, our experts helped Ebema make the most appropriate choices.Look at this client story
Case
How do you launch a new brand in the mobility industry?
iO and AutoRepairGroup ‘we restore everything, even your smile’ – partnering to build brand awareness in the mobility sector.Look at this client story
Case
How can you teach children about the dangers of social media?
The tool will help children learn about the impact of high screen time on their mental and physical health.Look at this client story
Case
How do you empower SME entrepreneurs to experience the power of smart energy solutions?
The ‘More with Energy’ campaign aims to inspire entrepreneurs and provide them with tangible tools to make their business more sustainable.Look at this client story
Case
How does De Kindertelefoon enhance online reach through clever and creative utilization of TikTok?
For De Kindertelefoon we developed a channel and content strategy to reach kids and young people on TikTok.Look at this client story
Case
How to use social networks to modernise your digital communication?
Modernizing Automotive Digital Communications: Unleashing the Potential of Social Networks. Read the story here.Look at this client story
Case
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client story
Case
How to guarantee swift intervention for water and gas leaks through a centralized business app?
Discover how we customised a business app that semi-automatically schedules the most efficient solution and produces quick reporting.Look at this client story
Case
How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client story
Case
How has fresh branding contributed to a stronger position in the market?
For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.Look at this client story
Case
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client story
Case
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client story
Case
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
Case
How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client story
Case
How do you accelerate getting innovative lighting into the living rooms of 47 countries?
iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.Look at this client story