iO Table Talks - S1E1 - Epco Vlugt, CMO Accell Group
Epco Vlugt from bicycle manufacturer Accell Group talks about the ever-evolving bicycle industry, new business models like mobility as a service, collaboration with retail partners, and the role of digital and data in communicating with customers in as personal a way as possible.
Brian mixes a gin & tonic, Epco's favourite cocktail: lots of ice, 50ml Spoonbill Dry Gin, 150ml Fever Tree Clementine Tonic, dried orange slice, cinnamon stick.
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