iO Table Talks S1E9 Berend Betz (Senior Manager Digital) & Pascal Kamp (Senior Manager Marketing) - Royal Dutch lawn Tennis union (KNLTB)
Brian talks with Berend Betz (Senior Manager Digital) and Pascal Kamp (Senior Manager Marketing) of the Dutch tennis and padel federation KNLTB, about the transformation from a tennis federation to a sports marketing organisation, the popularity of padel as a driver of renewal, and the growing group of unaffiliated athletes without club membership.
Brian mixes a Mojito for Berend and Pascal: half a lime in wedges, 2 teaspoons cane sugar, 10 mint leaves, crushed ice, 30ml white rum, top up with sparkling water, garnish with a sprig of mint and a lime slice.
Spotify | Apple Podcasts | YouTube | Amazon Music | RSS-feed