iO Table Talks S2E10 Elke De Vuyst, Head of Marketing BeLux - Lidl
Brian talks with Elke De Vuyst, Head of Marketing at Lidl Belgium and Luxembourg, about generative AI experiments like Lidlize, data-driven marketing and 'stitching' together loose data sources, personalization via the Lidl Plus app, and the crucial importance of real, close and integrated partnerships with agencies.
Brian mixes a Dark 'N Stormy for Elke: fill the tumbler with ice, juice of half a lime, 120ml ginger beer, 45ml dark rum, few drops of Angostura Bitters on the ice and garnish with a wedge of lime.
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