Challenger Stories: We Are Eves helps put an end to fake beauty reviews

On average, people buy five products before they find the right beauty product for them. That's a problem. A problem that We Are Eves wants to eliminate from the world. It's a cosmetics platform with hundreds of thousands of honest product reviews, written by real people. In this video, Esther Leloux, Founder & CEO, tells you all about the platform.

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Read more about We Are Eves’s mission or discover even more Challenger Stories.  

Challenger Stories is a joint initiative of iO and Dutch marketing and media trade journal FONK magazine. It offers a stage to young, energetic entrepreneurs, who take on the challenges the market offers them.

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