5 insights from leaders in public communication

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Effective communication between government and citizens is crucial in these rapidly-changing times. This whitepaper reveals five essential insights from some leading public communication professionals. Get inspired by these top leaders in the field and learn how to use branding techniques to powerfully communicate your story as a public organisation.

After reading this whitepaper, you will know

  • how to tell a substantively relevant and coherent story;

  • what it takes to strengthen your organisation's brand reputation;

  • how to reinforce and expand your personal connection with citizens;

  • which expertise you need to win more trust from your target group;

  • how to translate your mission more easily into concrete actions.

Who is this whitepaper for?

This whitepaper is highly recommended for anyone involved in the public sector, from communications managers to policymakers and business leaders. In short, anyone who benefits from ensuring that communication between the organisation and its target audience is open, respectful and honest.

Download our whitepaper

What can you expect?

In this whitepaper you will find practical tips and guidelines to build your public organisation as a strong brand. Find out which steps to take and how to avoid common pitfalls through 5 enlightening insights from experienced public sector professionals. 

1. Focus on what you do

  • Go for relevant content

  • The citizen as stakeholder

  • Back to the core of your story

2. Build your reputation

  • Building a buffer

  • What if things go wrong?

3. Put your money where your mouth is 

  • Understanding and assessing

  • The movement towards services on a human scale

  • The power of 'lived' values

4. Stay personally involved

  • A people-centred approach

  • What is service design?

  • Some practical examples

5. Build the right expertise 

  • Responding to change

  • Win (back) trust with customer-centric thinking

  • Smart use of marketing technology

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