How do you target the untargetable? Approaching Gen Z

Whitepaper Gen Z

Gen Z is known as the most inaccessible generation ever. For brands and their commercial messages, at least. Gen Z grew up in the digital world, and the average member of Gen Z has a strong radar for brands with misleading messages or brands that communicate inauthentically.

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So how do you reach this target group, knowing that they have so little trust in organisations and companies? Well, by communicating authentically and transparently and showing them that you have their best interests at heart. In this whitepaper, we teach you everything you need to know about reaching Gen Z.

In this whitepaper:

  • Who is Gen Z?

  • What does Gen Z expect from brands and organisations?

  • Which social media does Gen Z use?

  • What does Gen Z want?

  • How do you reach Gen Z?

Ecology, branded content, and social media

We are seeing that Gen Z interacts with brands in a different way than their predecessors. To respond to these changes, you obviously need to know what young people are looking for.

In this whitepaper, you will learn who Gen Z is, how brands can approach them in an authentic way, and what Gen Z expects from organisations.

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Market & Consumer ResearchSales & Marketing StrategyBrand & Communication