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Download the (Dutch) whitepaper
In this whitepaper, you’ll learn:
Why it is important to get started with UX research;
What the playing field of UX research is;
What prejudices organisations have about UX research;
Why opportunities are missed when these prejudices are maintained;
How to put UX research into practice.
Improve your user experience and increase conversion
UX research is one of the most efficient and effective ways to boost your conversion rate. After all, a smooth user experience that truly matches the needs of your users is how you score. An analysis by Jakob Nielsen even showed that conversion rates rose by an average of 87% for websites optimised with the help of user testing.
Our UX experts show you how to get the most out of your budget with UX research in this whitepaper. By doing so, you will optimise your website in a meaningful, data-driven way.
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Digital Revolution: learning to ride the waves of technological change
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There is a digital divide between the personas we use in marketing and the population. In Belgium, this gap is large: almost 50% of the population are considered to be digitally vulnerable. How do you deal with this as an organisation? And how do you ensure that your products and services do not exclude anyone digitally? This blog contains nine practical tips to help you on your way to digital inclusion.Read moreCase
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Employer branding insights - How to recruit talent in 2024?
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How to make propane irresistible with creative marketing?
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5 easy steps towards improved webshop conversion
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The 7 pitfalls of personalisation
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How to create a better online experience for two large municipalities
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Composable architecture provides business agility
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How do you offer students and staff the right information always and quickly?
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Netherlands’ 2024 Christmas Ad Campaigns: A Festive Review of Hits and Misses
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It’s not you, it’s me: how ‘I’ or ‘you’ can mean the difference between buying and not buying
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Enhance your brand experience with strong content
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The 2025 iO content calendar
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Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
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Lidl Belux selects blended agency iO as digital partner
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iO launches magical end-of-year campaign for Brussels Airport
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iO named the most customer-focused digital agency in the Netherlands
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Get more revenue from Google Shopping with Google CSS Managed Service
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Dossier: B2B - Turning B2B challenges into solutions
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What's in a name: how to choose an iconic brand name
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Facebook’s Conversions API: a must for marketers
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Building brands with content
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Your channel mix only has value if you manage it effectively
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Composable Commerce: hype or here to stay?
The world of online commerce is becoming increasingly complex. Businesses need to be able to create appropriate and unique customer journeys across multiple channels. But this is proving to be quite a challenge for those still using traditional commerce platforms. Luckily, the world of online commerce is also constantly developing. When new and greater challenges arise, fresh solutions are created. Solutions like composable commerce.Read moreWhite paper
Win the battle for the consumer with marketing automation
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UX copy: the power of copywriting on user experience
Copywriting. Most people know it as a marketing term. You write informative or seductive texts to encourage readers to take a certain action. Often you want to inform or sell a product or service. A nice slogan for your brand, an elegant text on a brochure, or the proud history of a soup brand on its packaging.Read moreWhite paper
A user-friendly self-service portal in 5 steps
Does your organisation spend a lot of time providing customers with support and service? Think about scheduling appointments, contract management, or changing customer data — exactly the kind of things you can digitalise in a self-service portal. Only, how do you go about it?Read moreCase
How do you make financial information more accessible to parents?
We redesigned the child benefit fund KidsLife’s website to make information easier to access and digest. Discover the case.Look at this client storyWhite paper
Why you should use video and visual storytelling in your content approach
Visual storytelling and video hit the right notes with your target audience – using words, images, and sounds. With an approach of 'less selling, more telling' you transcend the product level and tell your audience a story. This makes visual storytelling an intuitive and attractive format to create authentic bonds with your customers, employees, or prospects.Read moreDossier
Dossier: The Opportunity Report
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How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase? In this whitepaper, we help you out.Read moreWhite paper
No more marketingcookies: calculate the impact on your sales and visitors
Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss. Go directly to the calculator via the button below or scroll down for more background information.Read moreWhat we do
iO is your UX writing partner for happier customers
UX writing removes friction in every step of the customer journey — resulting in satisfied customers.Read moreBlog
Validation: a wise investment, not an expensive gamble
An idea is often the first step towards a better future, and it’s no different in product development. A backlog full of crystal-clear priorities – epics, stories, bugs, and tickets – is a wealth of ideas for the future. Having the time and budget to actually work all these ideas out is something else altogether. How do you validate an idea without risking a serious chunk of your budget? There are many situations where you would like to present an idea to your target group, just to find out whether it is financially feasible, but you can never be certain that an idea is worth the financial cost of testing. A negative result after testing can be expensive. There are industries that operate at such a scale that a 2% drop can run to the millions. That’s why caution is advised.Read moreBlog
Accessibility and WCAG 2.1 for an accessible webshop, app and site
One in eight people in the Netherlands are living with a long-term physical, psychological, intellectual, sensory, or intellectual disability. If you offer products or services in the Netherlands, it is forbidden to discriminate between people with or without a disability. Yet there are still many companies that only assess their digital sales and service channels on the speed and responsiveness on each device. Why do companies often see digital accessibility, and therefore the WCAG 2.1 guidelines as optional? At iO, Software Architect Lucien Immink is committed to creating accessible webshops, applications and sites and explains how to make your digital channels accessible and inclusive.Read moreWhite paper
The complete SEO guide
SEO, or Search Engine Optimisation, is omnipresent and indispensable to the modern marketer. Because paid ads are fleeting, because you always want to findable, or because up to 80% of internet users don’t look beyond the first page of search results. This includes a wide range of factors, from your website structure to the content and links.Read moreWhite paper
The significance of data in digital marketing
Data help the marketeer implement digital marketing techniques in customer communication. But how do you use that data, exactly? And how can you enjoy the full force of data? In this whitepaper, we will show you how to optimise your customer and prospect communication through segmentation and personalisation. Moreover, we’ll show you how AI supports these processes.Read moreWhite paper
Alternatives to Google Analytics 4
How well do you know today’s web analytics landscape?When talking about web analytics, Google Analytics is usually at the top of the list. Google Analytics 4, is the undisputed king of web analytics tools. Or is it?Read moreCase
How do you assist students in making an informed choice from over 3000 studies?
Studiekeuze123 helps prospective students find the study programme that suits them best — with reliable information and useful tools.Look at this client storyWhat we do
Building strong platforms with UX & usability research
Adapt your platform to your users’ needs. Our experts will help you with UX & usability research.Read moreWhat we do
Convince your target group with smart UX/UI design
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Video content in your marketing mix: the definitive guide
Spoiler alert: video is at home in your marketing mix,ideally with its own unique approach – video marketing. Video stands out, you can do a lot with it and the information it carries sticks better. It doesn’t just grab your target group’s attention, it also has an inherent credibility. For these reasons and more, video offers endless possibilities and should be more than 'just' an element in your content marketing strategy.Read moreDossier
Dossier: SEO strategy
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How do you increase conversions and revenue with personalisation?
We increased the conversion and revenue of Verf.nl's webshop with a strong personalisation strategy.Look at this client storyCase
How do you increase your conversion rate with thorough UX research?
Improve the User Experience of the entire customer journey with UX researchLook at this client storyWhite paper
How to succesfully sell and advertise through Amazon Belgium & The Netherlands
Selling through Amazon? Here’s how to become successful Amazon is deeply ingrained in today’s digital retail landscape: you can buy and sell almost anything there. For merchants, Amazon offers a unique opportunity to rapidly and efficiently expand their markets – even across borders. But how do you start doing that? How will you successfully sell your products through the world's largest e-commerce platform? Well, you can find out how it works in our updated guide, 'Selling and Advertising on Amazon, a Guide for Belgium and the Netherlands'.Read moreWhite paper
Sell & advertise on bol.com
Most of us have probably already ordered a product or two at bol.com. But the platform also offers merchants interesting opportunities to sell and advertise products, in Belgium and the Netherlands. In this white paper we will tell you more about the possibilities of the platform.Read moreWhite paper
E-detailing in the life sciences
In this crowded and competitive environment amidst reduced budgets, pharmaceutical and life sciences companies must resort to new strategies to significantly improve the efficiency of their direct-to-physician marketing initiatives. As such, e-detailing came fully into effect.Read moreCase
How to get reliable medical information in one click?
The experts at iO helped the Dutch College of General Practitioners (NHG) to launch a website where users can easily find reliable medical information.Look at this client storyCase
How does Kanker.nl make crucial information more accessible to patients?
With a complete makeover of the web platform kanker.nl, iO helped (ex-) patients and their loved ones to find the information they need, and made knowledge sharing effortless in an engaged community.Look at this client storyWhite paper
3 steps to build a successful B2B inbound marketing strategy
Shouldn’t the client be at the heart of every marketing campaign? When it comes to good inbound marketing, the same is clearly true for B2B marketing. Inbound marketing is an effective way to gather everything you need to build a successful campaign: the right, qualitative leads - collected in a way that does not disturb the user experience, using data that’s willingly shared. It’s a fitting approach, not only for acquiring new customers, but for turning them into enthusiastic brand ambassadors in the process.Read moreBlog
Online personalisation: boost your marketing results!
In June, the Emerce E-commerce Live! event took place. It proved a day devoted entirely to all things e-commerce. Panel discussions, case presentations and round table sessions played host to discussions regarding the different facets, challenges, and developments in the world of e-commerce. Naturally, iO was there. In fact, our own CRO consultant Sietske Vaessen of campus Amsterdam led one of the round table sessions. This begs the question: what does Sietske do and what was her table’s hot topic?Read moreBlog
5 UX myths debunked
User experience is an increasingly high priority for brands and organisations. Unfortunately, there are many misconceptions and persistent myths about UX. What are they, how can you refute them and perhaps most importantly: how can you, as a brand, do things differently – read: better –? This article will explain how you can do all of this.Read moreBlog
Increase your digital impact with Conversion Rate Optimisation
You need a digital platform that meets all the needs of your customers? When building it, don't rely too much on assumptions about how people will use it. Even though you’ve mapped the customer journey and you’ve got your buyer personas fully sketched out, it is possible that users respond to your platform quite differently than you had in mind. That’s why you should put your concept online at an early stage and start testing. Conversion Ratio Optimization (CRO) provides all the insights you need!Read moreBlog
Customer Lifetime Value: how much is your customer worth to you and why do you need to know?
If you want to grow your business or optimise your operating costs, you have to be aware of your Customer Lifetime Value (CLV). By comparing your CLV with the costs that you incur when attracting new customers, (the so-called Customer Acquisition Cost or CAC), as a business you can calculate the real return on your marketing investments. How do you calculate Customer Lifetime Value?Read moreBlog
More conversions thanks to behavioural economics
When we look at our buying behaviour, we believe that we are rational with our money. Or that we could be if we wanted to be. Yet consumers act irrationally more often than you might think. Welcome to the exciting world of behavioural economics and how you can use the principles of behavioural science to boost your conversions.Read moreStack
iO: Your Shopify Partner for the best (online) shopping experiences
Discover how iO can elevate your e-commerce success with a tailored Shopify platform. From seamless integrations to limitless connectivity, we provide full support from technology to marketing, ensuring optimal growth and conversion.Read moreWhat we do
Service design for quality services and products
Develop, test and improve your services and products with service design. This will help you improve the user experience of your most demanding users.Read moreWebinar
Webinar: How to make your organisation data and customer driven
Did you know that 32% of customers abandon brands after one bad experience? And that rises to 92% after two or three negative encounters? When you factor the impact of this into your revenue or growth goals, it's obvious that understanding and improving the customer experience is more important than ever. In this webinar, Gertie Kremers, CX Consultant, and Aukje Wielens, CX Strategist, will show you how to gather the insights you need to take targeted steps towards a more customer-oriented and successful organisation.Read moreBlog
Content Supply Chain: creating high-quality, personalised content at scale
Consumers and clients increasingly expect brands to understand their unique preferences and engage with them on a highly personalized level. For businesses, particularly those managing multibrand, multilingual portfolios, this means rising to the challenge of creating hyper-personalised content at scale. Enter the content supply chain: an approach that will help teams to efficiently address these challenges.Read moreWhite paper
Customer Data Platforms: Build better customer relationships with data-driven Insights
Data-driven marketing offers the opportunity to target your audience in a more precise and effective way, on every channel and at every touchpoint. To take advantage of these opportunities, everyone in your organisation needs to have access to consistent and accurate customer data. In this white paper, you'll learn how Customer Data Platforms (CDPs) address this challenge and help your business put your customers at the heart of everything you do.Read moreWebinar
Content supply chain: maximum impact for complex content and campaigns
There is increasing pressure on organisations to deliver tailored, high-quality content and impactful campaigns. How can your organisation deliver consistent and engaging brand experiences efficiently and without increasing costs?Read moreWhite paper
7 best practices to get the most out of your cloud environment
With a well-set-up cloud environment, your company can stay ahead and respond quickly to changes. Yet in practice, this often proves to be a challenge, given the technical complexity, cost considerations, required knowledge, and ever-changing security and regulatory requirements. How can you harness the full potential of cloud technology for your organisation? In this Insights Paper, we discuss 7 best practices for a strong and future-proof cloud infrastructure. Packed with insights from our cloud experts, practical tips and a handy checklist to determine your organisation's cloud maturity.Read moreWebinar
The ROI from a CDP: How to Build a Compelling Business Case
Do your colleagues know how to demonstrate the business value of a Customer Data Platform (CDP) convincingly? Building a strong business case is essential for justifying investment in a CDP. After all, a successful implementation leads to better customer insights, more personalised experiences, and increased revenues. But where do you start? In this webinar, we will take you through the process step by step, so that your team and your organisation can take full advantage of this technology.Read moreWebinar
Webinar: Human writing in the age of AI
Writing copy that people understand, recognize, find helpful, and sometimes even move; it's an art. And now that we create content in an instant with AI, this skill and human touch have become even more important. That's why in this webinar, we'll show you how to put yourself in the reader's shoes and give practical tips for writing accessible, personal, and helpful copy. With and without AI.Read moreVideo
Aftermovie: iO Table Talks Club Edition
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Club Edition to get an impression:Read moreBlog
Google Maps is one of the world’s most used apps, yet local SEO is seriously underutilised
Clarissa Filius is Team Lead SEO at iO. She gave a presentation on local SEO at the Benelux SEO Conference in Antwerp. Clarissa talked about her experiences with marketingreport.nl.Read moreBlog
Top content marketing trends for 2025
No, AI isn’t a trend anymore. But what is? Check out the most important content marketing trends for 2025.Read moreBlog
From chaos to conversion: structure your data for effective one-to-one marketing
Customers today expect you to respond to their ever-changing needs and expectations more quickly than ever before. They expect hyper-personal answers and tailor-made solutions. So you have to know your customers like the back of your hand. And for that you need high-quality, structured, first party data. Is your data an unusable mess? We are here to help you create order from the chaos. With a data audit, you’ll get insights into the bottlenecks that are holding you back, and we’ll draw up a crystal-clear strategy to help you get your data structured and ready for integration. From there? The sky's the limit for your one-to-one marketing and strategic growth.Read moreBlog
The added value of a native translator in a world full of DeepL's and GPT's
The Mazda LaPuta. A tiny car with a cute name. Unless you speak Spanish. If only Mazda's marketing team had checked that before launching it in Spain. Sure, DeepL and similar tools win you a lot of time. But do you also win in terms of quality? Using translation tools on automatic pilot is risky business. This blog post covers 7 pitfalls when using translation tools. By the way, the most powerful combo in our opinion? A native copywriter or translator who makes clever use of these tools.Read moreBlog
Why gender-neutral language might be your brand's next bold move
There is no denying that language is an important part of our lives. We use it to express ourselves, to communicate with others, to think and to learn. But language is more than a tool. It also helps, often unconsciously, to shape our thoughts and perceptions. With this in mind, gender-neutral writing is receiving more and more attention. But what exactly is it? And why should you, as a brand or organisation, consider gender-neutral writing?Read moreBlog
SEO professionals need to embrace AI to stay relevant
Pim Verras is an Online Marketer at iO, recently attended Brighton SEO, the search marketing conference that’s held annually in the United Kingdom. Let’s dive into his learnings and take aways.Read moreBlog
How to stay relevant as a content specialist in the AI era
ChatGPT is writing texts at a rapid pace, images are generated in an instant by Midjourney or Dall-E, videos can be created via Runway and with Google's recent Notebook LM you can create a podcast at the touch of a button: AI is changing everything in the world of content. It also brings opportunities: about 60% of today's jobs did not exist 80 years ago, so luckily for us, historically technological developments have also created new jobs. If, as a content specialist, you devote a significant part of your work to an AI tool, what do you do with the time you’ve got left over to demonstrate your skills and relevance?Read moreBlog
Evelyne Berden and Jolien Struyf share insights on HubSpot INBOUND in Boston
This article was originally published on marketingreport.nl IO’s Evelyne Berden, Domain Lead Marketing Automation, and Jolien Struyf, Team Lead Marketing Automation travelled to Boston in the United States to attend the HubSpot INBOUND conference between 18 and 20 September. This conference focuses on the latest developments in marketing, sales, AI and customer experience. They spoke to Marketing Report about their experiences and everything they learned at INBOUND.Read moreBlog
Dynamic Creative Optimisation: Maximise conversions with hyper-personalised advertising
Developing, rolling out and constantly adapting large advertising and banner campaigns in multiple languages and formats? This time-consuming, complex task can eat up a lot of your marketing budget. Dynamic Creative Optimisation (DCO) makes this process a lot more efficient. Find out how DCO can take your campaigns to the next level and save precious time.Read moreBlog
Interact with your users through conversational writing
We don’t have to explain to you that human connection is essential. Even in the digital world, users crave the feeling of dealing with a human being. Conversational writing creates personal interactions on your digital platforms and offers a better user experience.Read moreVideo
Aftermovie: iO Table Talks Club Edition
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Club Edition to get an impression:Read moreBlog
Message house: the foundation of a strong and consistent content strategy
Today, personalisation and omnichannel marketing are essential. Businesses need a presence on multiple channels so that they can tailor their messages to each of their target groups in a hyper-personalised way. But how do you communicate your brand message consistently and clearly in this fragmented environment? The answer is simple: with a Message House. In this blog post, we explain why this model is essential, how to apply it, and the skills you need to get the most out of it.Read moreDossier
Dossier: E-inclusion & accessibility
Read moreBlog
5 guidelines for good microcopy
I already demonstrated in my first blog post of this series on microcopy how the smallest words on your website or app can have a huge impact. In this second part, I want to show you some best practices for writing strong microcopy. Because even though these pieces of text may be unassuming, it can be challenging to write them.Read moreBlog
Confirmshaming: the dark side of copywriting
Everyone wants their website or app to bring in conversions. But how far will you go to get your user to act? What kind of copywriting techniques should you use, and which should you abandon? In this blog post, we’ll look at one of the most popular dark patterns in copywriting: confirmshaming.Read moreWhite paper
How content and creation delivers brand success
A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape. Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever. Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them. After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands.Read moreWhite paper
AI beyond technology, your AI guide to business value
AI is everywhere. The challenge is how to make it tangible. It is no longer just about the technology, but about the business value and integration into processes. In this white paper we take you through the developments that affect your business and revenue.Read moreBlog
Give your brand an identity with your tone of voice
Your brand’s story may be great, but if you tell it in a way that puts everyone to sleep, you won’t leave a lasting impression. That’s why your brand needs an appealing and fitting tone of voice. In this blog post, you’ll learn why a tone of voice is important and how to outline one for your brand.Read moreBlog
Click here; or what not to choose for your call to action
A call to action is the determining step between a visitor and a conversion. Still, many companies hardly think about these pieces of text, which is a shame. Because a call to action with the right microcopy can increase your revenue and get you new leads. How? I’ll explain in this blog post.Read moreBlog
Microcopy: small statements, huge impact
Did you know that the copy on a single button in your online shop can determine your conversion rate, even if it only contains one word? Few people think about this kind of microcopy, even though it can hugely impact the performance of your online platform or app. In this first blog post of our microcopy series, you will learn what microcopy is and why it matters.Read moreBlog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Read moreVideo
Aftermovie: iO Table Talks Den Bosch pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Den Bosch-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Pitch Consultants
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Pitch Consultants-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Ghent Herentals
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Ghent Herentals-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Amsterdam pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Amsterdam-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Antwerp pt.3
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Read moreWhite paper
Every experience matters: Unravel customer experiences with the Experience Model
Your brand has to compete with an unprecedented number of messages and stimuli for attention. To stand head and shoulders above the rest, it is essential to offer distinctive customer experiences. And that starts with a deep understanding of customer experiences.Read moreDossier
Dossier: Successful marketing budgets and plans
Read moreWebinar
How to become a Social Brand - Building your business with social media
Learn how to move from merely being present on social media to making an impact with an effective social strategy.Read morePress
Amnesty International calls attention to human rights violations in the Democratic Republic of Congo
Read moreWhite paper
The CTO guide to a composable architecture
Instead of depending on one big software suite, the ‘composable approach’ enables organisations to customise their IT infrastructure by selecting and integrating the most suitable components for their specific needs. However, composable is not a universal solution. In this whitepaper we break down the composable concept, explain the core principles and its potential impact on your organisation’s digital ecosystem. We help you determine a realistic timeframe for transitioning to a composable architecture and evaluate whether your business is ready to embrace composability. Finally, we explore diverse migration strategies for a smooth and seamless transition.Read moreWhite paper
Get ahead of the curve: make digital accessibility your priority
In an increasingly digital world, accessibility is more important than ever. This whitepaper will show you why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 32.2% of the Dutch population having some kind of disability, it is essential that you design inclusive digital products. This whitepaper explores:Read moreWebinar
Webinar: Increase your online impact with strategic SEO
Is your website not being properly found by relevant visitors? Is your SEO traffic not generating enough conversions? But do you think you already have an SEO-friendly website? Then it's time to switch from tactical to strategic SEO. Find out how during our webinar on 23 August.Read morePress
Strategic boost for iO with two new senior hires
Read morePress
NMBS picks iO as innovation partner and service design expert
Read moreWhite paper
From compliance to inclusion: why digital accessibility matters
In our increasingly digital world, accessibility is more important than ever. This whitepaper highlights why digital accessibility is not only a legal requirement, but also an ethical necessity. With more than 25% of the European population having some form of disability, it is essential to design inclusive digital products.Read moreWhite paper
7 strategic considerations for building powerful platforms
For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.Read morePress
Amnesty International Vlaanderen and iO put a human face on hope with ‘the power of the people’
Read moreVideo
Aftermovie: iO Table Talks Rotterdam pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Rotterdam-edition to get an impression:Read moreCase
Impacting the traveller and environment through technology
Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.Look at this client storyCase
A creative blend of skills
Discover what iO does for airport & travelers: from branding to creative campaigns and content creation.Look at this client storyCase
Clear communication & vision for stakeholders
Communication, internal & external, is important for Brussels Airport. Read here how iO supports the airport in this.Look at this client storyWebinar
SEO & TikTok: the dynamic duo for digital success
From libraries to Google to TikTok...in just a few decades, our source of information has shifted to unexpected places. Today, a whopping 40% of young people use TikTok as their primary source of information. Did you know that this platform is increasingly focusing on its own search function? This makes TikTok SEO an essential part of your digital strategy.Read moreWebinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Read moreBlog
Google introduces Interaction to Next Paint as a new Core Web Vital
From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.Read moreCase
How to disrupt online banking using innovative apps and web portals – for years on end?
Find out how iO developed an online platform and iOS and Android apps for the online bank Knab, from UX/UI design to development. Read the case.Look at this client storyWebinar
Webinar: Boost your online visibility and revenue with local search
Pretty much everyone has a smartphone these days, using navigation systems like Google Maps every day. Leveraging local search has never been this crucial to enhance online visibility and growth. Google reports that nearly half of all search queries on its platform (46%) have a local intent. You need to take advantage of that as a retailer. After all, you want potential customers to be able to find you, especially when you’re nearby. Sign up to join our exclusive webinar on local search to find out how to elevate your local presence.Read moreWebinar
Leveraging customer data in your marketing communications
With the ever-evolving laws and technology, reaching your target audience as a marketer is complex. In this webinar, we'll show you how to make the most of the customer data you already have. During the Dutch webinar on March 19, 2024, Evelyne Berden (Domain Lead Marketing Automation at iO Campus Herentals) explains how you can unlock customer data to take your marketing campaigns to the next level.Read moreWebinar
E-inclusion: how to leave no one behind in the digital world
There’s a digital gap between our marketing personas and the real people we service. And that gap is significant: nearly 50% of the population is digitally vulnerable. How do you handle that as an organisation? And how do you make sure your products and services don’t exclude anyone from the digital world? Register for our webinar now and allow David De Block, Public Services Director at iO, to show you the “reason to believe”, so you can take action.Read moreWhite paper
Corporate Alt Delete – Rewrite your organisation’s founding story
Corporate Alt Delete is a book that bridges the gap between two worlds within an organisation: Team Horizon, thinking in opportunities, and Team Business, focused on current results and business value. This book invites you to breathe new life into the old founding story of the organisation, enriching it with today's market knowledge and business capabilities. Why read Corporate Alt Delete?Read moreWhat we do
Request your CRO scan
Increase your conversion rate and reach the right visitors with a CRO scan.Read moreCase
How do you craft a captivating podcast journey for young train travelers?
Embark on a thrilling train adventure across the Netherlands with ‘Het Spoor Bijster’, a fuction podcast by the NS and iO.Look at this client storyCase
How do you stay relevant as a fashion chain in a rapidly digitising world?
Companies in a competitive industry have to be able to act and react quickly. Discover how we helped JBC create an efficient advertising strategy.Look at this client storyPress
iO appoints Marco Merola as Managing Director on Campus Herentals
Read moreVideo
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Read moreVideo
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Read moreVideo
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Read moreDossier
Dossier: Discover the power of branded podcasts
Read moreCase
How to ease the workload of your customer service using a chatbot?
Find out how iO supported MediaMarkt’s customer service and brought it to life with four different chatbots in 2022.Look at this client storyVideo
Aftermovie: iO Table Talks Antwerp pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Read morePress
iO and M Leuven bring Flemish Master to life with AI tool
Blended agency iO gives history an extra dimension for visitors to M Leuven thanks to AI-driven web app.Read morePress
iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
Read moreCase
How do you transform two telecom giants into one powerful brand?
Entopic/iO rewrote all content to a new tone of voice for the launch of the Odido brand and managed content migration from 2 websites to the new website. Want to know more? Find out in this case.Look at this client storyCase
Finding, customising and ordering the perfect promotional gift in as few clicks as possible
Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.Look at this client storyCase
How do you market an annual garden catalogue?
The DIY and home improvement shop needed a sound marketing approach with strong targeting. Our experts took care of that.Look at this client storyPress
The power of branded podcasts recognised with four Lovie Awards for iO
Read moreVideo
Aftermovie: iO Table Talks Eindhoven
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Eindhoven-edition to get an impression:Read morePress
iO study: majority of retail chains missing out on local SEO benefits
Read morePress
iO awarded 'Agency of the Year' at the Grand Prix Content Marketing 2023
Read morePress
iO creates future-proof look for Assuralia
Read moreVideo
Aftermovie: iO Table Talks Rotterdam
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Rotterdam-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Den Bosch
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Den Bosch-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Antwerp
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Brussels
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Brussels-edition to get an impression:Read morePress
iO brings the Port of Antwerp-Bruges’ digital twin to life with AI
Read moreVideo
Challenger Stories: How Wakuli is turning the coffee chain upside down
When Yorick Bruins lived in Tanzania, he saw a problem: there are too many unnecessary links in the coffee supply chain, preventing coffee farmers from getting a fair price for their beans. He founded Wakuli: an organisation that brings quality coffee from the farmer to the consumer — in the shortest possible chain.Read moreVideo
Challenger Stories: Wild 'n Zilt targets a shortened North Sea chain
Hendrik Kramer is an Amsterdam-based fisherman and entrepreneur who wants to show that sustainable fishing pays off in the Netherlands. He does this by selling his fish directly to consumers with Wild 'n Zilt.Read moreVideo
Challenger Stories: BayaBaya guarantees sustainability without compromise
With BayaBaya, founders Dirk Taselaar and Leon Daggenvoorde aim to take the plastic bottle out of the bathroom. Founded in 2021, the brand sells powdered concentrate for body wash with natural, vegan ingredients. Combine that concentrate with tap water and pour it into the aluminium refill bottle, and you've done your part, too.Read moreVideo
Challenger Stories: Hands Off wants to make plant-based chocolate the norm
Hands Off was founded in 2013 to turn the chocolate industry upside down. For example, founder Kitty Smeeten achieved a 42% CO2 reduction by replacing cow's milk with hazelnut praline.Read moreVideo
Challenger Stories: Willicroft makes ‘cheese’ from beans and pulses
Research shows that not many people have a positive perception of plant-based cheese. Brad Vanstone wants to change that with his brand Willicroft on Amsterdam's Spiegelgracht.Read moreCase
How to create a robust personalized inspiration platform for food professionals in Drupal?
For food giant Vandemoortele, we built a Drupal platform that inspires and supports multiple audiences with customised content. Read the case.Look at this client storyDossier
Dossier: Ready to pop on social media?
Read morePress
AkzoNobel unveils Colour of the Year 2024: Sweet Embrace™ with digital support from iO
Read morePress
iO and Amnesty International make themselves heard for Write-them-VRIJdag
Read moreDossier
Dossier: Marketing automation
Read moreCase
How do you build a global B2B platform tailored to foodservice professionals?
How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iOLook at this client storyWhat we do
Request your free UX scan
Increase your conversions and improve usability with a UX scan.Read moreCase
How do you digitise the largest leisure agenda in Flanders and Brussels?
Our developers built an improved digital UiTinVlaanderen with a headless CMS and GraphQL layer. Read how we bring omnichannel ambitions online.Look at this client storyCase
How do you unify a fragmented story from diverse users?
We set up a user-friendly and strong platform with Volvo, creating a straightforward brand story. Discover the case!Look at this client storyWhat we do
Research and audits, vital to strong organisations
Is your strategy based on a gut feeling or research and analysis? Our experts will lead the way.Read moreWhat we do
Boost your digital growth with e-commerce & transactional | iO
Our experts support your (first) steps in e-commerce with business, data and IT expertise. Get advice on the right platforms, marketplaces, integrations and payment systems.Read moreCase
How do you make music streaming more accessible in B2B?
Read more about how iO helped music streaming service Tunify to improve its platform’s user interface and user experience, as well as revamp its design.Look at this client storyWhat we do
Specialist in e-commerce in Belgium and the Netherlands | iO
iO’s experts in e-commerce help you develop a strong B2C or B2B e-commerce approach.Read moreWhat we do
Engage your target audience with dynamic online and offline activations
Activate your target audience with dynamic online and offline experiences. At iO, we blend marketing, technology, and strategy to create impactful brand activations.Read moreDossier
Dossier: Google Analytics 4
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How do you give pet owners the material they need?
We used Shopware to build Flamingo Pet Products’ new B2B webshop. The webshop has been live for 8 months now and is proven to be a success. Read more!Look at this client storyWhat we do
Hit the right chord with catchy copywriting and web editing
With strong copywriting and thoughtful web editing, you give substance to your brand story. Our experts are happy to help.Read moreCase
How to create the ultimate online platform for 300+ luxury fashion boutiques?
Discover how iO developed a B2C commerce platform and app for Winkelstraat where more than 300 luxury boutiques sell fashion via one webshop. Read the case.Look at this client storyDossier
Dossier: Marketplaces
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Understand your audience with market and consumer research
If you know your consumer, you can answer to their needs better. iO helps you with in-depth insights from market and consumer research.Read moreWhat we do
Data management & data warehousing: go further with human insights
Bring order in the chaos of big data with data management & data warehousing. The iO experts will help you on your way.Read moreWhat we do
Stronger websites with thorough UX testing and validation
By testing and validating UX designs, users can quickly find the information they need on your website.Read moreWhat we do
Use creative concepting to tell an engaging brand story
Creative concepting nests your brand and message firmly in the minds of your target group. How do you do that? Let our experts get you started!Read moreWhat we do
Grow your business with Conversion Rate Optimization (CRO)
Turn more visitors into customers by optimising the user experience of your website, webshop, platform or app.Read morePage
WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Read moreCase
How do you effectively connect, activate, and support lung patients with one platform?
Last year we developed coronalongplein.nl. A new digital strategy and the launch of the new website for Longfonds was the next step.Look at this client storyDossier
Dossier: Personalisation
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Dossier: Brands & society
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Dossier: Video marketing
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Dossier: Cookieless future
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Dossier: Infinite Opportunities
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Dossier: Challenger Stories
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Dossier: E-commerce
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UX strategy tailored to your brand and audience
Our UX designers not only provide a pleasant experience for your users, they ensure a consistent brand experience across every journey as well.Read more