No more marketingcookies: calculate the impact on your sales and visitors

In the 'cookieless era' it’s a lot more difficult to collect data and track website visitors outside your own environment. Tracking visitors becomes tricky as well. As a marketer and organisation, you are faced with a choice: how do you balance privacy, security, and delivering a customised user experience? At iO, we believe in the power of data, but even more in a flawless and outstanding user experience. By focusing on quality rather than quantity, you turn data loss into an opportunity to build a genuine relationship with your target audience.

In this whitepaper, we will immerse you in the world of cookies, discuss what exactly is about to happen and how you can prepare your company for it. Enjoy!

The cookieless era is just around the corner. The third-party cookie will soon disappear, so marketers need to look for new ways to reach their target audiences. What does a world without third-party cookies look like? And what steps can — or should — marketers take to keep all stakeholders happy?

Did you know that 32% of customers abandon brands after one bad experience? And that rises to 92% after two or three negative encounters? When you factor the impact of this into your revenue or growth goals, it's obvious that understanding and improving the customer experience is more important than ever. In this webinar, Gertie Kremers, CX Consultant, and Aukje Wielens, CX Strategist, will show you how to gather the insights you need to take targeted steps towards a more customer-oriented and successful organisation. 

There is increasing pressure on organisations to deliver tailored, high-quality content and impactful campaigns. How can your organisation deliver consistent and engaging brand experiences efficiently and without increasing costs?

Do your colleagues know how to demonstrate the business value of a Customer Data Platform (CDP) convincingly? Building a strong business case is essential for justifying investment in a CDP. After all, a successful implementation leads to better customer insights, more personalised experiences, and increased revenues. But where do you start? In this webinar, we will take you through the process step by step, so that your team and your organisation can take full advantage of this technology.