Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change?
For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?
Content migration is more than just a lift and shift of the content. It is an important factor in getting the maximum value from your digital transformation. A successful content migration requires a well-thought-out strategy that takes into account your organisation’s goals and ambitions, an extensive inventory of the old and new technology and a step-by-step plan for the faultless implementation of the content migration. In this whitepaper, you will learn everything you need to know about organising this process successfully.
Why a successful migration is an important tool to get the maximum value from your digital transformation.
Why understanding your organisational goals and context is essential to a successful content migration. Because: every content migration is unique.
How to achieve the intended results with a structured approach and a fixed step-by-step plan, from goal identification to aftercare.
Are you curious about how to put together a successful content migration for your organisation? Mick Roovers, Strategy Director, can help you create a tailor-made content migration plan that covers every step, up to and including implementation.
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