
Blog
Getting started with Google Analytics 4
Universal Analytics, the older brother of Google Analytics 4, will stop collecting data in July 2023. In other words: marketers will need to find an alternative. In this whitepaper, we discuss the most recent version of Google's data analysis tool: Google Analytics 4.
With Google Analytics 4, Google is committed to scalability, privacy-centric measurement, machine learning, and expanding the integration features of the platform. This makes the latest version of GA fully future-proof — as will you be, after reading this whitepaper.
With Google Analytics 4, Google is committed to scalability, privacy-centric measurement, machine learning, and expanding the integration features of the platform. This makes the latest version of GA fully future-proof — as will you be, after reading this whitepaper.
What is Google Analytics 4?
The evolution of Google Analytics
What are the differences between Universal Analytics and Google Analytics 4?
How to get started with Google Analytics 4
How do I create a Google Analytics 4-Property?
What is the impact of switching to GA4?
Switching to Google Analytics 4 will have a major impact on marketers. The way of reporting and the interface will change, so you and your colleagues will have to get back up to speed.
In time, the old version will no longer be supported. In other words: now really is the time to migrate to Google Analytics 4. Do you need some extra guidance? Our experts are happy to help you.
Blog
White paper
Dossier
Webinar
Page
Blog
White paper
Case
Case
Event
What we do
Blog
Blog
Blog
Webinar
Case
Webinar
White paper
Case
Page
Page
Page
Webinar
Case
Page
Webinar
Blog
Video
Page
Page
Page
Blog
Blog
Page
Page
Page
Page
Page
Page
Page
Page
Blog
Blog
Blog
White paper
Blog
Blog
Page
Blog
Webinar
Blog
Blog
Blog
White paper
Page
Blog
Video
Page
Blog
Blog
Page
Dossier
Dossier
Blog
Blog
Blog
Page
Page
Blog
Blog
White paper
Blog
Page
Webinar
White paper
White paper
Page
Webinar
Case
Video
Video
Webinar
Video
Video
Video
Webinar
White paper
White paper
White paper
Webinar
Dossier
Dossier
Webinar
White paper
Press
Video
Webinar
Case
Dossier
Webinar
Press
Case
White paper
White paper
Press
White paper
Webinar
Webinar
Press
Press
Press
Press
Press
White paper
Press
White paper
Webinar
Case
White paper
Case
Case
Case
Case
Case
Press
White paper
Case
White paper
Press
Case
Dossier
Dossier
Dossier
Video
Case
Case
Case
Case
Case
Case
Case
Case
Press
Case
Press
White paper
Press
Press
Press
Press
Video
Press
Dossier
White paper
White paper
Press
Video
Video
Video
Dossier
Dossier
White paper
Press
Video
Press
White paper
Press
White paper
Press
Press
Video
Press
Video
Video
Video
Video
Video
Video
Video
Video
Video
Video
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier
Dossier