The journey towards superior email deliverability

But how do you keep ISPs and MBPs happy? When do you get that “spam stamp”? And why is a strong communication strategy the basis of a superior email deliverability? Our expert, Steven Van Duyse, will walk you through the basics of email deliverability and give you a few key pointers on how to obtain that desired spot in your target audience’s inbox. In addition to that, Jan Schapmans, a Selligent expert, will show you how you can use Selligent Marketing Cloud’s tools to improve your deliverability.

In this whitepaper:

• The sad history of spam

• How ISPs protect your target recipient’s inbox

• Important terminology

• How to improve your email deliverability

• How email deliverability is linked to a strong communication strategy

• Selligent Marketing Cloud and deliverability