Break silos between sales, marketing and operations with Hubspot

For food giant Vandemoortele, we built a Drupal platform that inspires and supports multiple audiences with customised content. Read the case.

The Lifelong Learning Program by Kemin is an employee development initiative, designed to support colleagues and partners in their personal and professional growth.

We developed a new online platform that functions as a website, webshop and sales tool for Uitgeverij Zwijsen, a leading publisher in education. Read more.

Find out more about how iO and Toyota Material Handling Belgium boosted online sales of compact warehouse trucks and improved the quality of lead generation.

Which types of marketing are sure to serve your organisation well, instead of only making things harder? If you are consciously aiming for quality B2B leads, then inbound marketing makes up the proper course. In fact, this goes for digital marketing in general: approximately 90% of all B2B research is conducted via digital, online sources.

In the past, marketing often boiled down to spreading your message as loudly as possible. Today, there's a growing need for a targeted (inbound) strategy. Inbound marketing revolves around reaching the right people at the right time with the right message. Interested in mastering inbound marketing, or looking for actionable insights and tips to effectively apply it in your business? Our comprehensive whitepaper is the resource for you. Join us in exploring the world of inbound marketing and learn how it can significantly amplify your business's power. Download now and effortlessly begin transforming your approach to attract more high-quality leads.

With an end-to-end partner like iO and a tool like HubSpot, complex organisations transform their operations in a flexible way and seamlessly change the mindset of all employees.

In an era where third-party cookies are fading and precise targeting becomes a challenge, businesses are in dire need of reliable first-party data and innovative targeting methods. HubSpot emerges as a pivotal solution for these evolving advertising landscapes.

If you're even remotely interested in digital marketing or sales, you've likely heard of HubSpot – the renowned all-in-one technology powerhouse. But there's a gem within its suite that deserves a spotlight: the CMS Hub. Here's why it should be on your radar for managing your website's content.

HubSpot has an established reputation at iO for marketing automation and it’s also useful for inbound marketing. Find out why here.

We help you solve digital challenges and nurture digital growth through strategic implementation and consulting services. Find out how we work.

Keep it personal with the proper tools. iO will help you build a strong CRM and loyalty strategy.

With successful content marketing at the core of your inbound marketing, there are only winners. Not least due to relevant content and higher conversion. Learn how we can help your business case.

Email marketing allows you to get impressive results, including a high ROI. If you do it right. Luckily, our email marketing experts are happy to help.

The affiliate marketing agency: iO. Our services include affiliate management, optimization, audit, and development. Our specialists offer expert advice and comprehensive services. Contact us today for a personal consultation.

Marketing automation brings in leads faster, saves precious time and optimises your business processes. Discover how we can help you achieve this.

We make your IT, data and marketing infrastructure scalable. And integrate it with the right cloud partnerships and data setups.

Dashboarding and visualisation are simple ways to keep your stakeholders up to date with your marketing achievements. Learn to understand your data.

As a content management system (CMS), HubSpot is a reliable and easy-to-use solution for your company's website. In this webinar, Joeri Claes, our Interactive Studio team lead, lists all the benefits.

The cookieless future is coming. Soon, marketers will no longer be able to collect third-party data — so they need to find new solutions to balance data collection, privacy, security, and customised user experiences.

Curious about the latest developments in customer-oriented strategies, AI, digital transformation, leadership, and storytelling? Our iO colleagues Jolien Struyf and Evelyne Berden travelled to Boston to attend HubSpot's annual INBOUND conference and are sharing their highlights in a bite-sized webinar.

With over fifty new features every month, the HubSpot express train shows no signs of slowing down. Last month at the annual INBOUND event in Boston, you could explore all the latest updates and get an exclusive preview of the roadmap for the coming year. Couldn't make it? Sign up quickly for our free webinar to get a concise overview of all the highlights from INBOUND '24.

With Hubspot's CMS Hub, anyone can set up a mini-website for free. The website is easy to manage and maintain, and access to HubSpot's Sales, Marketing, and CRM tools is included for free. All in one platform, to grow your business and create personalised omnichannel experiences.

HubSpot INBOUND, one of the biggest marketing events of the year, took place in Boston in early September. This edition was host to several intriguing speakers – a name like Barack Obama always stands out. In this blog you can read all about the new features announced by HubSpot, and their future perspectives on the field of inbound marketing.

How does a CRM tool help you build stronger, better relationships with your customers? By making their experience throughout the customer journey as smooth as possible. To make this happen, marketing, sales, and service must work together — with a tool like HubSpot. Steven Van Duyse (iO) and Anneleen Boullart (InSites Consulting) will tell you all about it in this conversation.

Discover the latest breakthroughs in CRM technology with HubSpot's advanced AI functionalities. Forget manually fetching business information or writing blog posts. With the introduction of ChatSpot.ai and the Content Assistant, we're taking a new step towards automation and efficiency. Let us explain how. 

Since Google Optimize closed its doors in October 2023, you might be wondering where to turn for reliable A/B testing tools. Well, you're not alone. Here at iO, we've navigated the shifting landscape to find the best alternatives for you, uncovering the leading A/B testing solutions that stand out for their innovation and efficiency. This guide is crafted from our expertise to yours, offering a streamlined selection of tools that promise to fill the gap left by Google Optimize and enhance your digital marketing strategies. 

Do you use marketing automation tools? Read on to find out how to avoid the most commonly made mistakes and learn how to make this innovative software work for you.

Elevate your sales journey and maximise data efficiency with HubSpot's Sales Hub 2.0 and Smart CRM.

This article was originally published on marketingreport.nl  IO’s Evelyne Berden, Domain Lead Marketing Automation, and Jolien Struyf, Team Lead Marketing Automation travelled to Boston in the United States to attend the HubSpot INBOUND conference between 18 and 20 September. This conference focuses on the latest developments in marketing, sales, AI and customer experience. They spoke to Marketing Report about their experiences and everything they learned at INBOUND. 

How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.

Discover how iO helped Imperial transform into a future-proof food brand

New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.