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Table of contents:
Key business insights: Explore the critical insights that form the basis for transformative growth in your business.
Breaking silos for User-Centric Innovation: Learn how removing internal barriers leads to improved customer-centric innovation.
Key strategies for successful transformation: Discover the strategies essential for effective business transformation.
Four key focus areas in B2B marketing: Gain insight into the core areas every B2B marketer needs to know.
The iO framework explained: An in-depth look at our proven framework for success.
HubSpot as a thoughtful driver for change: See how HubSpot as a platform can drive fundamental change.
Three common mistakes and how to get around them: Learn from others' mistakes to accelerate your own transformation process.
The Role of C-level Stakeholders: Understand the importance of top-level engagement for sustainable growth.
Practical implementation: Examples of how HubSpot is effectively deployed within complex organisations.
The added value of a total partner: Discover the unique benefit of working with a partner like iO, who understands the full journey.