Measurement and attribution: how impactful is your marketing?
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Setting up a creative marketing campaign aimed at your target group is step one. But how do you know if your campaign is paying off? Did your campaign chime with your target group, or did you miss the mark? There is only one way to find out, and that is through measurement and attribution.
150+ in-house marketing experts
Quantify the impact of campaigns
More efficient and targeted use of marketing budget
Strategic growth based on clear reports
Measurement and attribution at iO
At iO we support your organisation to help you grow. We currently provide measurement and attribution services for around 1850 domains. We offer a range of services included in measurement and attribution. Our experts can help you with:
Analytics
Our marketers use a variety of tools, including Google Analytics and Piwik, to collect data and gain valuable insights.
Measurement and KPI reporting
We help you to achieve qualitative and quantitative KPIs by constantly collecting data and optimising where necessary.
Tagging and tracking
With tagging and tracking methods, our experts help you test and compare ad variations.
Attribution models
Our marketers draw up clear models to visualise online purchase paths – first touch, last touch, time spent or other – of your users.
What is measurement and attribution?
With measurement and attribution, you quantify the success of your marketing efforts. We don’t just collect data; we also use it to gain insights into your users actions and conversion behaviours.
This ranges from general data, such as the number of users on your website and the average session duration, to specific data. Which products do your users click on most often? What is the conversion rate of a particular product? When do your prospects convert? We answer all of these questions through measurement and attribution.
We bundle the results of the measurements and attribution into clear and manageable reports so that you can get started and have a clear overview of your domain data. In addition, we can also provide you with a data dashboard.
Clients we have already helped with measurement and attribution:
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Why do measurement and attribution matter?
To measure your marketing success, you need the right knowledge and tools. It’s the only way to find out which actions influence people to take action themselves and it can prove to you that your marketing investments and efforts are valuable.
Measurement and attribution are critical steps in quantifying your marketing success.
Whitepaper: The significance of data in digital marketing
What does your target group want to see, hear, and read? The only way to find out is to collect data smartly (and ethically of course). And then use it in the right way. Read all about it in our whitepaper.
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What are the benefits for your organisation?
The big advantage of measurement and attribution is that you gain insights into your marketing impact. The collected data reveals whether your campaigns have successfully achieved the intended goal. What's more: you get more insights into where the conversions happen.
This is valuable information. We use these insights to help you to take the next strategic, data driven step. That's how we help you get more conversions and you can use your budget in a more efficient, targeted way.
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Why iO?
Choosing iO means you’re choosing an end-to-end partner. A partner that takes care of all your marketing, technology, strategy and content needs.
Our broad knowledge goes in deep: our experts have a thorough knowledge of their respective fields and they are all ready to take organisations like yours to the next level.
At iO, you’ll find over 150 marketers waiting to share their knowledge of measurement and attribution with you.
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