The significance of data in digital marketing

Consumers and clients increasingly expect brands to understand their unique preferences and engage with them on a highly personalized level. For businesses, particularly those managing multibrand, multilingual portfolios, this means rising to the challenge of creating hyper-personalised content at scale. Enter the content supply chain: an approach that will help teams to efficiently address these challenges.

The pressure to digitise is immense: to the extent that smaller and medium-sized companies can no longer ignore it. But without a dedicated IT manager and with limited budgets, the digital revolution can seem like a distant dream. Yet nothing could be further from the truth. We would like to help you get started in this blog, (and in the white paper that inspired it).

Do your colleagues know how to demonstrate the business value of a Customer Data Platform (CDP) convincingly? Building a strong business case is essential for justifying investment in a CDP. After all, a successful implementation leads to better customer insights, more personalised experiences, and increased revenues. But where do you start? In this webinar, we will take you through the process step by step, so that your team and your organisation can take full advantage of this technology.  

Perhaps the most compelling reason why cycling together is a good way to network is that it’s a passion and a way of life. Most of us dream about getting outside and being active when we’re sitting at our computers, and a shared passion is a fantastic way to start any relationship. Join the ride.

Discover how iO improved the user experiences on the Maastricht University corporate website with the right information only a click away for both students and staff. Read the case.

Writing copy that people understand, recognize, find helpful, and sometimes even move; it's an art. And now that we create content in an instant with AI, this skill and human touch have become even more important. That's why in this webinar, we'll show you how to put yourself in the reader's shoes and give practical tips for writing accessible, personal, and helpful copy. With and without AI.

Customers today expect you to respond to their ever-changing needs and expectations more quickly than ever before. They expect hyper-personal answers and tailor-made solutions. So you have to know your customers like the back of your hand. And for that you need high-quality, structured, first party data.  Is your data an unusable mess? We are here to help you create order from the chaos. With a data audit, you’ll get insights into the bottlenecks that are holding you back, and we’ll draw up a crystal-clear strategy to help you get your data structured and ready for integration. From there? The sky's the limit for your one-to-one marketing and strategic growth. 

The Mazda LaPuta. A tiny car with a cute name. Unless you speak Spanish. If only Mazda's marketing team had checked that before launching it in Spain.  Sure, DeepL and similar tools win you a lot of time. But do you also win in terms of quality? Using translation tools on automatic pilot is risky business. This blog post covers 7 pitfalls when using translation tools. By the way, the most powerful combo in our opinion? A native copywriter or translator who makes clever use of these tools.