Organising and managing effective digital marketing projects

The scope and scale of change is often one of the biggest challenges during re-branding. Consider, for example, the (partial) transfer of the existing website to a brand new domain and the implementation of the new brand identity on all digital touchpoints. How do you approach such an extensive project? And how do you ensure that you successfully manage and maintain all digital touchpoints after the project? Together with organisations, we get to work on managing the process. Think of an extensive impact analysis, timely involvement of stakeholders, clear work packages, crystal clear communication and extensive training.

Imagine: as a Dutch corporate, you buy an American company. With an American website, completely different systems and interfaces and people who are used to different business processes. How do you make such an acquisition a success on all digital touchpoints? With project management and coordination based on professional expertise, we help organisations to ensure that the content is in the right place, processes are well organised, employees can work with the new ecosystem and that daily support is centrally organised.

How do you make the transition to a new AEM platform? Or how do you migrate from GA to GA4? We bridge the gap between business and IT and guide the re-platforming process, from an extensive analysis phase to deployment and adoption. Processes include mapping and analysing all components of the old platform, rationalising the architecture, drawing up requirements, supporting IT in building components, and setting up the new platform. All perfectly aligned with the business goals and the organisation’s daily operations.

Switching from decentralised decision-making to centralised has an impact on many operational aspects, like the transition to central messaging. Common issues are, for example, managing feedback from different markets that previously made their own decisions, or clarifying roles and responsibilities. We help organisations with these challenges by providing guidelines, training, and clear role descriptions for central and local teams, so that all digital touchpoints can be managed and maintained during and after the project. With the big advantage: no more local agencies with their own platforms and guidelines.

Rolling out global campaigns to different local markets, with activation on web, app, marketing automation and analytics. In complex projects our project managers help you with the entire project scope. We first advise on a set-up and then work together to ensure that the campaign is successfully rolled out in all countries and at all digital touchpoints, taking into account the alignment between digital, marketing and IT teams. We continue to offer support to organisations to deliver truly sustainable results.