What does iO do?
The star of the show with webmastering and optimisation – even after launching
Webmastering is essentially the permanent aftercare you give your platform post-launch. A platform is only as successful as the way you implement it. By paying attention to basics like typography, layout, health (404s, redirects), readability and accessibility, you can help your platform reach its full potential.
This approach really delivers when you support it with (data-driven) optimisation: continuous improvement of your platform by removing errors, testing it and improving it. This focus inspires sustainable growth.
Got questions about webmastering? Let us know.
Everyone wins with a strong focus on webmastering and optimisation
The end user gets a seamless online experience thanks to a flawless, accessible, user-friendly, personalised and fast platform. As an organisation, you benefit from a lower bounce rate, lower abandonment rate and a higher conversion rate. To achieve all of this, our experts rely on a set of important principles.
Optimise objectively. Letting your gut feeling guide you when you optimise your website is risky and could lead to opposite results. Data is objective and leans on the direct experience the end user has.
What real need do we want to fulfil for the user with a certain optimisation? Always start with a specific question and avoid guessing when you’re making improvements.
As an organisation, you move from milestone to milestone and focus on KPIs. Allow your digital platforms to be a part of that, so you can optimise and improve while following a clear, incremental plan that matches your organisation’s goals.
Investing in channels only makes sense when your digital presence is up to par. So, consider your digital ecosystem and how you can improve it first before you set up any new channels.
Are your platforms managed and optimised constantly? That can benefit life expectancy, as well. The result? A lower total cost of ownership and a higher ROI for your online investments.
