What is an SEO audit?
Did you expect your website to have more visitors? Is it not ranking well in search results? Are your visitors not converting? Through a thorough SEO audit, we reveal the bottlenecks in your platform that keep you from attracting high quality traffic through search engines.
An SEO audit, or website audit, is a thorough analysis of your platform to determine its growth opportunities. The goal of an SEO audit is to identify the platform’s strengths and points of improvement, to point out opportunities and to determine an SEO strategy.
In an SEO audit, we analyse several aspects of your platform, such as:
Expand your SEO audit
If it is relevant for your organisation, you can expand your SEO audit with a technical SEO audit or a local SEO audit. We can advise you on this.
Technical SEO audit: We check the technical requirements, such as loading speed, crawlability, indexation, internal link structure and canonicalisation. The outcome is a concrete roadmap that provides you with immediate insight into the next steps, prioritised by their expected impact and effort.
Local SEO audit: For companies with dozens of physical locations, a local SEO audit can be useful. In this audit we check local search volumes, the findability of your (business) locations in Google Search and Google Maps, and hand you concrete advice to improve the findability and efficacy of your business profiles.
Free advice on an SEO audit?
The importance of an SEO audit
We often see that SEO is being applied by using checklists. At iO, we do it differently, because we believe a broad approach on SEO really reinforces a brand. We start from your objectives and examine how SEO can effectively contribute to them. That is why we maintain a performance-driven approach that should pay off in the long run.
An SEO audit by iO provides insight into both technical aspects and your target audiences and their preferences:
What your (potential) clients are looking for (and not only what you think they are looking for);
How often they look for it;
What your (online) competition looks like;
Which assumptions you need to test;
What your SEO growth potential is;
What your SEO strategy needs;
Which approach can help you realise this.
An SEO audit provides valuable insights and practical advice that will increase the impact of your content and brand. Because we believe in the importance of working data-driven, you can rely on advice that strategically strengthens your organisation's brand: from technical optimisations to content strategies and link building.
Brands we have done SEO audits for
How do we perform an SEO audit at iO?
An SEO audit by iO is highly valuable for every organisation, regardless of whether you operate in B2B or B2C. We don’t just check off the boxes on a checklist — we provide strategic advice that allows you as an organisation to determine the value of SEO, whether you should invest in it and how much, and you receive a concrete long-term strategy that takes all aspects into account.
As a strategic partner, we think along with your organisation. We are honest about what it takes to achieve success. Think of an SEO audit as a broader online marketing audit, because other than SEO opportunities, you can also explore what your market looks like, where your competitors stand and what your position is compared to those competitors.
We are experienced in SEO audits at international level, and we can include all countries and languages in it.
Start growing now thanks to your SEO strategy
An SEO audit provides insight in where you stand. But this is only the beginning. After an SEO audit, you will carry out that plan together with our experts. They will provide you with things such as technical support, SEO content guidance and production, and link building to improve your authority. It takes at least six months to see the first results of your SEO strategy – and it is an ongoing process.
SEO is not a sprint, but a marathon.
Request a SEO audit
Do you want to know more about the SEO growth potential of your platform? Lennart will gladly tell you more about your opportunities and the follow-up approach to seize them.
