PIM tools: the solid foundation of easy product management

Today, a Product Information Management (PIM) tool is indispensable for organizations that sell online. To make sure that your digital ecosystem runs smoothly and to add better structure to your extensive online catalog, use the PIM software that best fits your organization. Need assistance? No worries, our experts will help you make the right choices.

How can we help?

At iO, we have yearlong experience in helping organizations make the right choices in e-commerce. Rely on our expertise to:

Got questions about Product Information Management? Let us know.

The importance of the right PIM tool

Successful online sales start with clear product information for potential buyers. Product features, descriptions, imagery, or complex product configurations: all relevant information should be crystal clear for your end users at all times. A PIM tool allows you to keep an overview of the products in your online ecosystem:

  • Manage product information together with different departments and stakeholders within your organization;

  • Centrally manage SEO-optimized product and category information, independently from critical master data (e.g. prices, stock, and product codes);

  • Add alternative product texts for external online marketplaces such as Amazon and bol.com;

  • Integrate data seamlessly into your existing digital ecosystem (ERP, webshop, product feeds, etc.);

  • Guarantee Single source of truth of product information for sales staff, customer service, and other internal stakeholders.

Time to set up a strong e-commerce strategy?

Our experts will be happy to help you get started.

Get in touch
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Why iO?

In iO, you'll find a true end-to-end partner. In other words: we have in-house experts with years of experience in marketing, technology, strategy, and content.

We don’t just make sure that you pick the right PIM tool. We also help you:

  • write convincing descriptions that will put your products in the spotlight

  • with your target audience;

  • create an e-commerce strategy that is aligned with your core values;

  • promote your products with high-quality product photography and videos;

  • get your products from the customer through marketplaces like Amazon and bol.com.

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Great to meet you, we are iO

iO is a ‘blended agency’, actively tearing down the walls between the agency, technology and consulting worlds. This asks for a new breed of partnership. That’s why we help you to sustainably shape and improve your total brand experience, along the end-to-end journey. We blend talents in strategy, creativity, content, marketing, technology and data. That’s how we unlock the power of collaborative intelligence.
Find out more about us

Want to talk about your project?

We're excited to see how we can help you.

Bob De Kinder
Your contact:Bob,Head of Platform Strategy
business@iodigital.com