What is a Digital Experience Platform (DXP)?
A DXP is an integrated system that brings together various digital tools and technologies, from your CMS and CRM to marketing automation, analytics, e-commerce functionalities, and more.
Through this integration of systems, your organisation can provide comprehensive, personalised, and seamless digital experiences to users. An experience that is consistent across different channels and devices.
This ensures your organisation maintains its unique and valuable experiences in a market flooded with choices and information for (potential) customers.
More than a Content Management System
A DXP goes beyond a traditional CMS, which is primarily focused on managing and publishing content on a website. The goal of a DXP is not only to manage content but also to deliver personalised experiences across all digital touchpoints. It therefore integrates more diverse technologies and includes functions such as marketing automation, your CRM, and more.
The value of a DXP for your customer:
The value of a DXP for your organisation
A Digital Experience Platform can help you attain and keep an improved competitive position for your organisation.
Got questions about Digital Experience Platforms? Let us know.
iO as your partner for digital experiences
When you choose iO, you choose a true end-to-end partner. In other words, a partner with years of experience in marketing, technology, strategy, and content. As a blended agency, we bring together these different specialisations for you in one team.
With our unique multidisciplinary approach, our experts support you throughout the entire process. From translating needs into solutions to design, integration, and optimisation. We think along with how the platform fits into your strategy and continually develop value-driven approaches.
So, not only do we make a difference with DXP implementations to remember, but we also help you:
Translate your brand story into the right visuals;
Make your digital ecosystem and accompanying integrations perform;
Visualise and roll out the ideal web design.
Questions? Contact one of our experts right away.
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We're excited to see how we can help you.