Run high-performance content campaigns with Optimizely's Content Marketing Platform

Plan campaigns to perfection with shared briefings and task management at a campaign level. Robust calendars provide insight into your (upcoming) marketing activities. Do you have one-off requests that may or may not fit into your schedule? Manage and prioritise them so nothing falls between the cracks.

Facilitate versioning and collaborate on content in a shared digital place. Assign workflows, leave notes and comments, and complement your content production with AI. Also discover the Omnichannel Editor, which allows you to deliver content you create only once (virtually) anywhere.

Store all your marketing assets in a centralised repository. This way, you can easily reuse approved assets.

Generate previews of what your content will look like on the target channel and then push it to all kinds of downstream systems in a few clicks, thanks to integrations including your CMS of choice, social media platforms, sales tools and intranets.

Track, measure and analyse the performance of your content and get a better idea of which content is driving your business forward and which is not. Do you rely on data from other platforms? Great, we have integrations with Salesforce and Marketo, among others.