Case
How do you unify a fragmented digital landscape into one ecosystem?
Find out how we transformed a fragmented digital architecture into an all-in-one digital ecosystem for Losberger De Boer.
Look at this client story
About Optimizely Web Experimentation module
Enhance your conversion rates with the quickest and most precise A/B testing solution worldwide
Optimizely is an excellent tool for many disciplines in marketing optimisation, such as content management systems, content marketing platforms, commerce, web experimentation and feature experimentation. On this page, we zoom in specifically on Optimizely's separately available Web Experimentation module.
The benefits of Optimizely Web Experimentation
This module allows you to run tests on your websites, mobile apps and other digital channels to determine which variations perform best in terms of user engagement. The data-driven insights such tests provide help you make more informed decisions about website design, content creation and features.
Key elements of Web Experimentation include:
A/B testing: Compare two versions of a web page or an app screen. Which one performs better? These tests divide randomly selected users into a control group (regular version) and a variant group (modified version) and then measure their interactions and behaviour.
Multivariable testing: Simultaneously test multiple variations of different elements on a page. This allows you to analyse in more detail how specific changes to individual elements affect performance.
Personalisation: Create personalised experiences for different user groups based on behaviour, demographics, or other criteria. This results in more relevant and attractive content for the user.
Conversion optimisation: Increase the percentage of website visitors taking desired actions, such as purchasing or filling out a form.
Collaboration: Experimentation works best when everyone can use their creativity. Shared workspaces give teams the same tools to create things like hypotheses and variations, while visual (and shareable) calendars help keep track of all ongoing and upcoming activities.
Transforming insights into actions
From assumptions to certainty - building a culture of ongoing enhancement
Thanks to web experimentation, you replace assumptions with facts and make better decisions. It promotes a culture of continuous improvement.
Web experimentation encompasses various testing and optimisation strategies for entire websites or web applications. Consider trying out different layouts, colour schemes or navigation structures on an e-commerce website to identify which design leads to the highest conversion rates.
In contrast, the discipline of feature experimentation, which is related to web experimentation, focuses specifically on testing individual features or functionalities within a website or application. In this case, consider a new payment option, an update to a product recommendation widget or the implementation of a chatbot on an e-commerce platform.
Optimizely's Feature Experimentation is also available separately.
In general, companies still experiment far too little, while the benefits usually outweigh the costs. We believe that structural experimentation should become the norm.
Want more information about Web Experimentation?
Customers who rely on our Optimizely expertise:
Our most recent Optimizely projects:
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How do you boost sales across diverse target audiences as a market leader in internal transport?
Find out more about how iO and Toyota Material Handling Belgium boosted online sales of compact warehouse trucks and improved the quality of lead generation.Look at this client story
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How to use social networks to modernise your digital communication?
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How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client story
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Clear communication & vision for stakeholders
Communication, internal & external, is important for Brussels Airport. Read here how iO supports the airport in this.Look at this client story
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Transforming the passenger experience through innovation & service design
New technology, internet-of-things and proof-of-concepts. Find out how iO is introducing innovation at Brussels Airport.Look at this client story
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A creative blend of skills
Discover what iO does for airport & travelers: from branding to creative campaigns and content creation.Look at this client story
What we do
iO creates meaningful impact on your brand & business
We help business with their brand, marketing campaigns, creation & content productions, digital platforms and much more.Read more
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Digital agency Intracto is becoming iO
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Foreach, je favoriete technische team, wordt iO
De Antwerpse softwareontwikkelaars van Foreach voegen zich bij full-service agency iO.Read morePage
Verhoog je merkbekendheid met je eigen Instagram-stickers
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Google Consent Mode: Everything you need to know
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MQL & SQL: wat is het, en hoe kan het mijn marketing versterken?
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10 handige tips voor lancering van je nieuwe website
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Zo plan je makkelijk en gratis Instagram-posts in
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HubSpot
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HubSpot: wat is het en hoe kan het jouw bedrijf helpen?
Als HubSpot Elite Partner kiezen we voor marketing automation vaak voor HubSpot, daarnaast werkt het perfect bij inbound marketing. Ontdek hier waarom.Read morePage
Google Tag Manager: wat is het en wat kan het?
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Google BERT en de toekomst van SEO
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Blijvende groei van Secret Santa Organizer
Ons uit de hand gelopen hobbyproject Secret Santa Organizer kreeg in 2020 meer dan 11 miljoen gebruikers uit de hele wereld over de vloer. Sinds de lancering in 2011 neemt het aantal gebruikers jaarlijks enorm toe, en dat zonder promotie.Read morePage
Hype of trend? Een blik op 2020
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Analytics gebruiken om de customer journey te monitoren
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Centralized Logging Using the ELK Stack
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Automating SVG Sprites with Gulp
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Adagio continues under the name Intracto
Just over a year after Intracto's acquisition of Adagio, we say goodbye to the Adagio brand. This way, we confirm our ambition to be a strong brand in the market, where customers can be helped end-to-end and platform-independent to boot.Read morePage
A JIT compiler for PHP
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Using Let's Encrypt certificates on AWS CloudFront
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A Better Way of Zabbix Alerting Using Slack
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Building a Modular Monolith With Spring Boot and Across
Keep your architecture under control with a module based approach.Read more
Dossier
Dossier: Brands & society
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Dossier: SEO strategy
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Dossier: E-commerce
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Dossier: Challenger Stories
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Dossier: Infinite Opportunities
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Dossier: Cookieless future
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Dossier: Video marketing
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Dossier: Marketplaces
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Dossier: Google Analytics 4
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Dossier: The Opportunity Report
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Dossier: Public Brands
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Dossier: B2B - Turning B2B challenges into solutions
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Dossier: Marketing automation
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White paper
Get more revenue from Google Shopping with Google CSS Managed Service
In 2017, Google was fined €2.4 billion by the European Commission for abuse of power. The internet giant was pushing comparison websites (Comparison Shopping Services, or CSS) lower in search results with Google Shopping. That fine was bad news for Google, but good news for organisations looking to make more online sales.Read more
White paper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Read more
White paper
Download the all-in-one social media checklist
For many organisations, social media is still a Pandora's box. Yes, they are useful online channels, and yes, we might need to have a presence there. But how exactly do you tackle that? What do you need to take into account? This helpful social media checklist will take you a long way.Read more
Dossier
Dossier: Successful marketing budgets and plans
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White paper
Successful digital transformation: 5 pitfalls you should avoid
Globally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen. In this white paper, we take you through five common pitfalls in digital transformation and give advice on how to avoid them.Read more
Video
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Read more
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The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Read more
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Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Read more
White paper
Score on socials with the Social Benchmark Report 2023
When setting goals for social content campaigns, it's crucial to ensure they are achievable and have a tangible foundation. The iO Social Benchmark Report provides you with valuable insights into the world of social content performance, so that you can make data-driven choices to optimise your social content strategy.Read more
Dossier
Dossier: Ready to pop on social media?
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White paper
Employer branding insights - How to recruit talent in 2024?
A tight job market and a short attention span from your target audience, who are also bombarded with content on a daily basis. Does recruiting new talent sometimes feel like a lost battle to you? We believe it doesn't have to be! Break through your target audience's content overload: invest in in-depth content to reach them and strengthen your employer brand. How can you successfully recruit and retain new talent for your brand? Discover it in "From Employer Branding to Recruitment - Insights 2024".Read more
White paper
6 best practices for successful business innovation
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White paper
Whitepaper: Discover the power of branded podcasts
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White paper
The key insights from Corporate Klooien – Back to Tomorrow
If you were to start all over again tomorrow, would you end up where you are today? In the 2023 edition of Corporate Klooien, we worked with professionals from influential organisations to explore their ideal future scenarios. We examined how they can deliver value and determine the right priorities in their specific situations. We did this using our own Corporate Alt Delete method.Read more
White paper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Read more
Case
How do you convert festival- goers into active members of your community?
From Festival Wristbands to Online Accounts: Converting Festival-Goers with Effective Paid Media. Read the story here.Look at this client story
Press
iO study: majority of retail chains missing out on local SEO benefits
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Press
The power of branded podcasts recognised with four Lovie Awards for iO
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Case
How do you transform two telecom giants into one powerful brand?
Entopic/iO rewrote all content to a new tone of voice for the launch of the Odido brand and managed content migration from 2 websites to the new website. Want to know more? Find out in this case.Look at this client story
White paper
How to successfully develop a platform
Facebook is a media company that does not create content. Airbnb has turned the hotel industry upside down without owning any accommodation. Two well-known examples of fast-growing platforms that enable transactions and bring users and products together. The main factor for success in this is their appeal to the right users and adding value by solving problems, providing convenience or introducing new services. They do this using a very strong User Experience (UX) and Developer Experience (DX).Read more
Dossier
Dossier: Holiday marketing: how to score as a brand with Black Friday, Cyber Monday, and Christmas
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Dossier
Dossier: Get a taste of AI – Discover the endless possibilities of AI
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Press
iO and M Leuven bring Flemish Master to life with AI tool
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iO focuses on talent: Wouter Dolle becomes HR Director in the Netherlands
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Case
How do you bring years of delicious creativity to life?
With creative always-on and ad hoc campaigns, our experts help Manna Sauzen grow into a leading Belgian brand.Look at this client story
White paper
Download: Corporate Alt Delete Scrapbook
Welkom bij de downloadpagina voor het Corporate Alt Delete Scrapbook, een onmisbare tool op je reis naar organisatorische innovatie. Het helpt je om de toekomst van jouw organisatie vorm te geven.Read more&w=1920&q=75)
Dossier
Dossier: Discover the power of branded podcasts
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Case
How do you make port jobs more appealing?
For Port of Antwerp-Bruges, we brought a brand-new job platform to the market with a creative, multimedia campaign. Read more.Look at this client story
Video
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Read more
Case
How to guarantee swift intervention for water and gas leaks through a centralized business app?
Discover how we customised a business app that semi-automatically schedules the most efficient solution and produces quick reporting.Look at this client story
Dossier
24 insights for 2024
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Video
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Read more
Video
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Read more
Case
How do you craft a captivating podcast journey for young train travelers?
Embark on a thrilling train adventure across the Netherlands with ‘Het Spoor Bijster’, a fuction podcast by the NS and iO.Look at this client story
Press
iO appoints Marco Merola as Managing Director on Campus Herentals
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iO launches magical end-of-year campaign for Brussels Airport
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White paper
Corporate Alt Delete – Rewrite your organisation’s founding story
Corporate Alt Delete is a book that bridges the gap between two worlds within an organisation: Team Horizon, thinking in opportunities, and Team Business, focused on current results and business value. This book invites you to breathe new life into the old founding story of the organisation, enriching it with today's market knowledge and business capabilities. Why read Corporate Alt Delete?Read more
Dossier
Dossier: successful innovation
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4 out of 10 Belgians are digitally vulnerable
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Case
How do you launch a completely new brand for a global leader in marine recreation?
Read how we worked with Brunswick to create a full branding and international go-to-market strategy to launch their latest brand Navan.Look at this client story
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Two top experts of iO win the exclusive Sitecore MVP Award of 2024
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Research by blended agency iO reveals opportunities for local growth
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iO helps KNMI keep the Netherlands safe in terms of weather and climate in 2024
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Case
How does a smart vehicle configurator help for higher order value?
iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.Look at this client story
Case
How to future-proof and secure a European dealer intranet?
Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.Look at this client story
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Manna boosts brand awareness with a wink
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iO welcomes Martine Lemans as Managing Director of Consultancy Division in the Netherlands
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Case
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client story
Case
How to present a unified brand story for multiple companies within the same group?
How do you tell a clear online story that pulls traffic towards your website if you represent multiple businesses? Read the case and find out.Look at this client story
Press
Lidl Belux selects blended agency iO as digital partner
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Case
Freedom, self-reliance, and user-friendliness
Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.Look at this client story
Dossier
Dossier: Maximize your marketing efforts with HubSpot
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Dossier
Dossier: Drupal. Why big brands rely on Drupal CMS.
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Case
How we blend technology and marketing for online pharmacy Farmaline
How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.Look at this client story
Case
How a virtual museum highlights Flemish heritage
How do you develop a virtual experience platform that takes your customer experience to the next level?Look at this client story
White paper
Whitepaper: How to unburden your business with ‘first time right’ marketing execution
Ideally, as a (Digital) Marketing Manager, you focus on developing and executing your strategy to achieve your organisation's goals. But what if your strategic focus is constantly disrupted by operational issues?Read more
Case
How do you make customers salivate for your brand again?
Find out how we helped cheese brand CAMBOZOLA reactivate its existing customers and attract younger generations. Read the case.Look at this client story
Press
iO helps companies tap into their innovation potential
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Case
How has fresh branding contributed to a stronger position in the market?
For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.Look at this client story
White paper
Whitepaper: Creating exceptional customer journeys with a Digital Experience Platform
In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.Read more
Case
Finding and offering the right location to turn a special event into a favourite memory
Discover how iO made the websites and the personal admin portal of High Profile Locaties more manageable, findable and scalable. Read the case study.Look at this client storyPress
Amnesty International Vlaanderen and iO put a human face on hope with ‘the power of the people’
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White paper
7 strategic considerations for building powerful platforms
For many companies, digital platforms are the backbone of their operations and critical to exceptional customer experiences. This white paper offers strategic insights and practical solutions to address digital challenges such as agility, scalability and security. Download now to take your digital platform to the next level and seamlessly align with your business goals.Read moreWhite paper
Make ecommerce more personal and tangible using online configurators
Consumers are increasingly used to communication that is tailored to them. An ad for 30% discount on cat food after you searched for the best kibble is an example. But so is the online purchase process of those kibbles. After all, today we want an online purchase to feel just like its physical counterpart. Online configurators are a great way to replace the eager shop assistant.Read more
Press
NMBS picks iO as innovation partner and service design expert
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Press
Strategic boost for iO with two new senior hires
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iO and Worldline launch AI Smart Search for Developer Portal
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Nagelmackers strengthens long-term relationships with a brand-new platform
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Plopsa and iO join forces to create magical digital experiences
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Brussels Airport Company and iO create the ultimate traveller experience
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Webinar
Webinar: Increase your online impact with strategic SEO
Is your website not being properly found by relevant visitors? Is your SEO traffic not generating enough conversions? But do you think you already have an SEO-friendly website? Then it's time to switch from tactical to strategic SEO. Find out how during our webinar on 23 August.Read more
Webinar
Webinar: discover how digitally mature your business really is (and what steps to take next)
As a CEO, managing director or marketing manager, you’re steering your ship towards the digital future. But here’s the challenge: how do you ensure you’re on the right course? Which aspects are thriving, and which ones need a boost? Register for our webinar and discover exactly how your company can move towards complete digital maturity.Read more
White paper
5 insights from leaders in public communication
Effective communication between government and citizens is crucial in these rapidly-changing times. This whitepaper reveals five essential insights from some leading public communication professionals. Get inspired by these top leaders in the field and learn how to use branding techniques to powerfully communicate your story as a public organisation. After reading this whitepaper, you will knowRead more
Case
Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client story
White paper
The CTO guide to a composable architecture
Instead of depending on one big software suite, the ‘composable approach’ enables organisations to customise their IT infrastructure by selecting and integrating the most suitable components for their specific needs. However, composable is not a universal solution. In this whitepaper we break down the composable concept, explain the core principles and its potential impact on your organisation’s digital ecosystem. We help you determine a realistic timeframe for transitioning to a composable architecture and evaluate whether your business is ready to embrace composability. Finally, we explore diverse migration strategies for a smooth and seamless transition.Read more
Webinar
Webinar: How to easily gain complete control over the Woo publications of your organisation
With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.Read more
Press
The KNHB and iO launch new adidas Dutch hockey team kits with an inspiring campaign
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Press
VRT joins forces with iO’s digital experts
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Press
Golf.nl app 2.0 makes golf accessible to everyone
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Dossier
Dossier: Composable, the key to flexible business architecture
Read moreWebinar
Webinar: How to easily gain complete control over the Woo publications of your organisation
With the introduction of the Open Government Act (Woo), the disclosure of information has become of greater importance. It’s wise to have a solid process and powerful digital tools in place to help your organisation comply to the Woo. But where to start? In the webinar ‘How to easily gain complete control over the Woo publications of your organisation’ we’ll show you how to set up this in a sufficient and user-friendly way.Read more
Case
How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
Press
Amnesty International calls attention to human rights violations in the Democratic Republic of Congo
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Webinar
How to become a Social Brand - Building your business with social media
Learn how to move from merely being present on social media to making an impact with an effective social strategy.Read more
Blog
Message house: the foundation of a strong and consistent content strategy
Today, personalisation and omnichannel marketing are essential. Businesses need a presence on multiple channels so that they can tailor their messages to each of their target groups in a hyper-personalised way. But how do you communicate your brand message consistently and clearly in this fragmented environment? The answer is simple: with a Message House. In this blog post, we explain why this model is essential, how to apply it, and the skills you need to get the most out of it.Read more
Blog
Marketing budget allocation for 2025: data driven or a roll of the dice?
For many marketers, allocating budgets for the year ahead is a real headache. Will you carry your budget over from last year – even though technology is evolving at lightning speed and the marketing world could look completely different tomorrow? Or will you follow your intuition and take a chance? Fortunately, data modelling exists allowing you to allocate your budget with the certainty that you are spending it in the right place, and at the right time.Read more
Webinar
Discover what's new in HubSpot: your quick guide to the INBOUND '24 updates
With over fifty new features every month, the HubSpot express train shows no signs of slowing down. Last month at the annual INBOUND event in Boston, you could explore all the latest updates and get an exclusive preview of the roadmap for the coming year. Couldn't make it? Sign up quickly for our free webinar to get a concise overview of all the highlights from INBOUND '24.Read more
White paper
Every experience matters: Unravel customer experiences with the Experience Model
Your brand has to compete with an unprecedented number of messages and stimuli for attention. To stand head and shoulders above the rest, it is essential to offer distinctive customer experiences. And that starts with a deep understanding of customer experiences.Read more
Blog
The energy transition is enormous, how do you make it personal?
How do you explain the energy transition? iO and Enexis developed a permanent campaign with smart tech and several storylines.Read more
Blog
AI is changing how we search and it is time for brands to face this head-on
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Webinar
An ultimate customer experience with a composable architecture
Discover how a composable architecture provides the flexibility to quickly respond to market changes and deliver an exceptional customer experience.Read more
Blog
How AI is enhancing creative processes
Is generative AI (GenAI) only useful for automating boring tasks or producing mediocre visuals and lacklustre, uninspired texts? Or can it add real value to the creative process? And if so, how do you use it to come up with new concepts and create unique stories? Gijs Besselink, Art Director and AI expert at iO, uses his experience to answer these questions and more.Read more
Case
How to catch the attention of students who swipe away every ad?
Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.Look at this client story
Blog
AI & E-commerce: 8 tips for navigating the changing SEO landscape
There is unrest in the SEO landscape, and it's no surprise given the rapid changes taking place. With the advent of AI, the future of SEO suddenly seems uncertain. The number one search engine is vigorously testing AI applications, reducing the need to click through to websites. This has serious implications for everyone whose traffic is partially dependent on Google, including e-commerce.Read more
Webinar
Inclusivity at the forefront: Embracing digital accessibility
Discover how prioritising accessibility can transform digital presence and drive business success.Read more
Blog
5 guidelines for good microcopy
I already demonstrated in my first blog post of this series on microcopy how the smallest words on your website or app can have a huge impact. In this second part, I want to show you some best practices for writing strong microcopy. Because even though these pieces of text may be unassuming, it can be challenging to write them.Read more
White paper
How content and creation delivers brand success
A brand's story is shaped by content. In the coming years it isn’t just about what content you create, but about how your brand retains authenticity and flexibility in an ever-growing digital landscape. Platforms are diverse, audiences are fragmented, and attention spans are shorter than ever. Today the central question is: "How can you be sure that your brand is communicating in an authentic and effective way?" It's about communication that doesn’t just connect with people, but actually touches them. After reading this Insights Paper, you will have an in-depth understanding of the complexity of target audiences, the dynamics of platforms, the impact of AI, evolving content formats, and the value of content to brands.Read more
White paper
AI beyond technology, your AI guide to business value
AI is everywhere. The challenge is how to make it tangible. It is no longer just about the technology, but about the business value and integration into processes. In this white paper we take you through the developments that affect your business and revenue.Read more
Blog
Click here; or what not to choose for your call to action
A call to action is the determining step between a visitor and a conversion. Still, many companies hardly think about these pieces of text, which is a shame. Because a call to action with the right microcopy can increase your revenue and get you new leads. How? I’ll explain in this blog post.Read more
Blog
Confirmshaming: the dark side of copywriting
Everyone wants their website or app to bring in conversions. But how far will you go to get your user to act? What kind of copywriting techniques should you use, and which should you abandon? In this blog post, we’ll look at one of the most popular dark patterns in copywriting: confirmshaming.Read more
Webinar
Webinar: the impact of AI on future customer experiences
As a digital marketing professional, you know customer experience is all about planning. But with the digital world getting more complex by the day, what should you focus on in 2025? Which processes will be most affected by artificial intelligence? Sign up for our webinar to learn how your organization can prepare for AI's impact on tomorrow’s customers' experiences.Read more
Blog
The professional communication dilemma: To email or not during the festive season.
Email campaigns during December are always a challenge. The volume of email increases steadily every month of the year and reaches a peak during the festive season. For example, MailChimp, the leading email service (according to their 2023 annual report) sends no less than 21.3 billion emails in December. Do you want to know how to make sure your festive emails reach your target audiences?Read more
Blog
6 tips for maintaining focus in a fragmented MarTech landscape
Navigating the rapidly expanding MarTech landscape can be overwhelming, but with a clear strategy and focused approach, you can build an effective MarTech stack that drives your marketing success.Read more
Blog
From a brilliant seasonal whodunnit, to cringe-worthy singing oven mitts: here’s the very best (and worst...) Christmas commercials of 2024.
It's the most wonderful time of the year again! Christmas! Or no, better still: it’s time to feast our eyes on the spectacular (British) Christmas commercials. They’ve released a tidal wave of clichés (snow, turkey, tears, Santa Claus/women in all shapes and sizes and gifts, lots of gifts). What’s striking about this year: the brands you expect a lot from are disappointing (spoiler 1: Disney...) (spoiler 2: John Lewis...) and brands that you don't expect much from after years of misery and gloom, excel (spoiler 3: Etsy). Let’s get into the festive spirit with 2024’s Christmas offerings.Read more
White paper
7 essential steps to build an effective MarTech stack
An overwhelming array of marketing technology choices often leads to a fragmented and inefficient MarTech stack. Discover how to optimise your stack, strengthen integrations, and build a future-proof MarTech strategy.Read more
Blog
What makes a successful digital platform?
For many organisations, their digital platform is essential infrastructure: a versatile technology foundation on which they can build and run their digital operations. With a strong and flexible digital platform, you can stay ahead of your competitors by providing your customers with the best user experience that fits seamlessly with your business goals. But how do you ensure that your platform helps you to really make a difference?Read more
Dossier
Dossier: Self service portals
Read more
Dossier
Dossier: E-inclusion & accessibility
Read more
White paper
10 ways to boost your customer’s experience
In 2025, the challenge for businesses is clear: deliver seamless, meaningful interactions throughout the entire customer journey. Every interaction, every touchpoint, and every moment matters. Discover in this paper how customer focus, digital excellence and business growth are key to delivering outstanding customer experiences. Get actionable advice and concrete next steps from a wide range of experts about content, AI, data, innovation, and more, to integrate in your strategy for 2025.Read more
Blog
Dynamic Creative Optimisation: Maximise conversions with hyper-personalised advertising
Developing, rolling out and constantly adapting large advertising and banner campaigns in multiple languages and formats? This time-consuming, complex task can eat up a lot of your marketing budget. Dynamic Creative Optimisation (DCO) makes this process a lot more efficient. Find out how DCO can take your campaigns to the next level and save precious time.Read more
Blog
Evelyne Berden and Jolien Struyf share insights on HubSpot INBOUND in Boston
This article was originally published on marketingreport.nl IO’s Evelyne Berden, Domain Lead Marketing Automation, and Jolien Struyf, Team Lead Marketing Automation travelled to Boston in the United States to attend the HubSpot INBOUND conference between 18 and 20 September. This conference focuses on the latest developments in marketing, sales, AI and customer experience. They spoke to Marketing Report about their experiences and everything they learned at INBOUND.Read more
Blog
Why gender-neutral language might be your brand's next bold move
There is no denying that language is an important part of our lives. We use it to express ourselves, to communicate with others, to think and to learn. But language is more than a tool. It also helps, often unconsciously, to shape our thoughts and perceptions. With this in mind, gender-neutral writing is receiving more and more attention. But what exactly is it? And why should you, as a brand or organisation, consider gender-neutral writing?Read more
Blog
It’s not you, it’s me: how ‘I’ or ‘you’ can mean the difference between buying and not buying
Is it ‘My favourites’ or ‘Your favourites’? And would you rather start ‘Your free trial’ or ‘My free trial’? Even though they don’t always stand out, pronouns play an important role on a platform. They influence how users feel when reading the text on your website or app — and how they perceive your brand or product. That way, ‘I’ or ‘you’, ‘your’ or ‘my’, could mean the difference between buying and not buying. But how do you make the right decision?Read more
Webinar
How conversational AI is transforming customer experiences
Do your customers know that they can find what they are looking for on your website easily? Conversational search, supported by an AI chatbot, makes it possible for your visitors to navigate your content seamlessly. The result? Better customer experiences. Introducing new technology such as conversational search can be challenging and is never without risk. In this webinar, we will take you through the ins and outs, to ensure that you and your organisation can get the best out of this innovation.Read more
Blog
The added value of a native translator in a world full of Deepl's and GPT's
The Mazda LaPuta. A tiny car with a cute name. Unless you speak Spanish. If only Mazda's marketing team had checked that before launching it in Spain. Sure, Deepl and similar tools win you a lot of time. But do you also win in terms of quality? Using translation tools on automatic pilot is risky business. This blog post covers 7 pitfalls when using translation tools. By the way, the most powerful combo in our opinion? A native copywriter or translator who makes clever use of these tools.Read more
Blog
How to stay relevant as a content specialist in the AI era
ChatGPT is writing texts at a rapid pace, images are generated in an instant by Midjourney or Dall-E, videos can be created via Runway and with Google's recent Notebook LM you can create a podcast at the touch of a button: AI is changing everything in the world of content. It also brings opportunities: about 60% of today's jobs did not exist 80 years ago, so luckily for us, historically technological developments have also created new jobs. If, as a content specialist, you devote a significant part of your work to an AI tool, what do you do with the time you’ve got left over to demonstrate your skills and relevance?Read more
Blog
SEO professionals need to embrace AI to stay relevant
Pim Verras is an Online Marketer at iO, recently attended Brighton SEO, the search marketing conference that’s held annually in the United Kingdom. Let’s dive into his learnings and take aways.Read more
White paper
Digital Revolution: learning to ride the waves of technological change
The digital revolution is gaining momentum, but it is nothing new. Over the last twenty years, technology has drastically changed our daily lives and business models. Today, the pressure to get started with technological transformation is greater than ever before. How do you tackle this? You will find the answer to this question and more in Digital Revolution: learning to surf the waves of technological change.Read more
Blog
Netherlands’ 2024 Christmas Ad Campaigns: A Festive Review of Hits and Misses
Bye Saint Nicholas! See you next year, safe travels back to Spain! Welcome Mariah, come on in. At long last, Christmas commercials are finally 'allowed' again in the Netherlands (in England they have been loose for some time). To that end, here is my deep dive into the Dutch commercial harvest so far. Drum roll: check out the Dutch Christmas commercials of 2024.Read more
Blog
From chaos to conversion: structure your data for effective one-to-one marketing
Customers today expect you to respond to their ever-changing needs and expectations more quickly than ever before. They expect hyper-personal answers and tailor-made solutions. So you have to know your customers like the back of your hand. And for that you need high-quality, structured, first party data. Is your data an unusable mess? We are here to help you create order from the chaos. With a data audit, you’ll get insights into the bottlenecks that are holding you back, and we’ll draw up a crystal-clear strategy to help you get your data structured and ready for integration. From there? The sky's the limit for your one-to-one marketing and strategic growth.Read more
Blog
Top content marketing trends for 2025
No, AI isn’t a trend anymore. But what is? Check out the most important content marketing trends for 2025.Read more
Blog
Google Maps is one of the world’s most used apps, yet local SEO is seriously underutilised
Clarissa Filius is Team Lead SEO at iO. She gave a presentation on local SEO at the Benelux SEO Conference in Antwerp. Clarissa talked about her experiences with marketingreport.nl.Read more
Video
Aftermovie CX Event - What makes customers leave; and how to make them stay.
More than 200 marketing professionals and business leaders joined Steven Van Belleghem to talk about how to deliver consistently great customer experiences, every time. Check out the aftermovie to get an impression.Read more
Video
Aftermovie: iO Table Talks Amsterdam
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Amsterdam-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Utrecht
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Utrecht-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Brussels
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Brussels-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Herentals
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Herentals-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Ghent
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Ghent-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Antwerp
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Den Bosch
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Den Bosch-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Rotterdam
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Rotterdam-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Eindhoven
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Eindhoven-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Antwerp pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Rotterdam pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Rotterdam-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Antwerp pt.3
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Amsterdam pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Amsterdam-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Ghent Herentals
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Ghent Herentals-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Pitch Consultants
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Pitch Consultants-edition to get an impression:Read moreVideo
Aftermovie: iO Table Talks Den Bosch pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Den Bosch-edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Club Edition
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Club Edition to get an impression:Read more
Video
Aftermovie: iO Table Talks Club Edition
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Club Edition to get an impression:Read more
Blog
AI Agents, Recipes, and Privacy by Default: How Drupal CMS 1.0 Makes a Difference
Drupal’s latest release couldn’t go unnoticed at iO. Our developers gathered for a dedicated launch party to explore how this update would better support them in delivering projects for our clients. Maarten Heip, Drupal Lead at iO, wrote this reflection following the release of Drupal CMS 1.0.Read more
Webinar
Webinar: Human writing in the age of AI
Writing copy that people understand, recognize, find helpful, and sometimes even move; it's an art. And now that we create content in an instant with AI, this skill and human touch have become even more important. That's why in this webinar, we'll show you how to put yourself in the reader's shoes and give practical tips for writing accessible, personal, and helpful copy. With and without AI.Read more
Our web experimentation insights:
Case
How do you create the best possible experience for Brussels Airport travellers?
Brussels Airport: In this case story, read how iO has become an extension of the airport.Look at this client story
What we do
Personalisation: Your Key to Successful Marketing
Elevate your business with personalized content and targeted offers. Increase engagement, conversions, and customer satisfaction with iO's personalization expertise.Read more
White paper
The 7 pitfalls of personalisation
Personalisation revolves around adapting the user experience based on the user segment. But setting up a good personalisation strategy is not as straightforward as it seems. We’ll show you 7 pitfalls of personalisation and how to avoid them in this whitepaper.Read more
Blog
Online personalisation: boost your marketing results!
In June, the Emerce E-commerce Live! event took place. It proved a day devoted entirely to all things e-commerce. Panel discussions, case presentations and round table sessions played host to discussions regarding the different facets, challenges, and developments in the world of e-commerce. Naturally, iO was there. In fact, our own CRO consultant Sietske Vaessen of campus Amsterdam led one of the round table sessions. This begs the question: what does Sietske do and what was her table’s hot topic?Read more
What we do
Grow your business with Conversion Rate Optimization (CRO)
Turn more visitors into customers by optimising the user experience of your website, webshop, platform or app.Read more
Blog
Find your ideal A/B Testing Tool for 2024: Google Optimize alternatives
Since Google Optimize closed its doors in October 2023, you might be wondering where to turn for reliable A/B testing tools. Well, you're not alone. Here at iO, we've navigated the shifting landscape to find the best alternatives for you, uncovering the leading A/B testing solutions that stand out for their innovation and efficiency. This guide is crafted from our expertise to yours, offering a streamlined selection of tools that promise to fill the gap left by Google Optimize and enhance your digital marketing strategies.Read more
Case
How to make propane irresistible with creative marketing?
Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story
What we do
A/B testing: The road to your marketing triumph
Take your website to new heights with A/B testing. Stay agile, optimize continuously, and improve user experience for greater engagement and growthRead moreCase
How does a smart vehicle configurator help for higher order value?
iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.Look at this client story
Stack
iO: Your Shopify Partner for the best (online) shopping experiences
Discover how iO can elevate your e-commerce success with a tailored Shopify platform. From seamless integrations to limitless connectivity, we provide full support from technology to marketing, ensuring optimal growth and conversion.Read more
Blog
Personalisation: is this the right time to start?
Personalisation improves the user experience and conversion rate. It’s a powerful tool, but one that also presents a few challenges. Is your organisation ready to take the next step? And how do you achieve optimal results? In this article, you’ll read more about the benefits of personalisation. Plus, you’ll get seven practical tips that will help you determine if your organisation is ready for personalisation and how you can make it a success.Read more
Blog
Increase your digital impact with Conversion Rate Optimisation
You need a digital platform that meets all the needs of your customers? When building it, don't rely too much on assumptions about how people will use it. Even though you’ve mapped the customer journey and you’ve got your buyer personas fully sketched out, it is possible that users respond to your platform quite differently than you had in mind. That’s why you should put your concept online at an early stage and start testing. Conversion Ratio Optimization (CRO) provides all the insights you need!Read more
Blog
Customer Lifetime Value: how much is your customer worth to you and why do you need to know?
If you want to grow your business or optimise your operating costs, you have to be aware of your Customer Lifetime Value (CLV). By comparing your CLV with the costs that you incur when attracting new customers, (the so-called Customer Acquisition Cost or CAC), as a business you can calculate the real return on your marketing investments. How do you calculate Customer Lifetime Value?Read more
Blog
More conversions thanks to behavioural economics
When we look at our buying behaviour, we believe that we are rational with our money. Or that we could be if we wanted to be. Yet consumers act irrationally more often than you might think. Welcome to the exciting world of behavioural economics and how you can use the principles of behavioural science to boost your conversions.Read more
Blog
How to start personalising the customer experience
Most (digital) marketers are very aware of the impact that the customer’s perception of their contact environment – customer experience - has on the experience and the purchasing behaviour of their customers. At iO, we notice that we are being asked more frequently to make the customer experience richer through personalisation. We are all familiar with the examples of personalisation used by Netflix and Facebook, but that level of personalisation is not for everyone. What can you do now and how do you develop an effective personalisation strategy?Read more
White paper
5 easy steps towards improved webshop conversion
Conversion optimisation is a must-have, today more than ever - especially since the global wave of digitalisation following the COVID-19 pandemic took place. The same can be said of the (international) web shop competition, still increasing to this day. As a result, each (new) visitor has become a lot more valuable. This whitepaper shows you how to set up CRO in a data-driven, well-founded way - using the CRO cycle.Read more
Blog
How can you unleash the full potential of your Sitecore platform?
Sitecore's Digital Experience Platform intelligently brings content, commerce and data together in an optimal digital experience. With a rich set of tools and functionalities, Sitecore offers a mature solution at enterprise level. In practice, however, exploiting the full potential of Sitecore can sometimes be challenging. As an organisation, how do you get the most out of your Sitecore platform? In this article you will find practical tips that you can use immediately.Read more
White paper
Boost your conversion rate with UX research
Do you know when UX research can be useful? Here's a hint: it's not just when you're developing a new platform. Investing in UX research is also a good idea for existing websites and apps. After all, it gives you a better picture of your users and can lead to higher conversion.Read more
Stack
Optimizely: content, commerce, and marketing in one
Optimizely (Episerver) is a digital experience platform (DXP) that helps you create amazing shopping experiences. Meet iO’s Optimizely experts.Read more
Blog
The ultimate customer experience with uMarketing Suite for Umbraco
Umbraco is a user-friendly CMS with an exceptional focus on content management. Today's marketing demands more: we want to show individual users content that is precisely tailored to their specific context, needs, and moment in the customer journey.Read more
Case
How do you increase your conversion rate with thorough UX research?
Improve the User Experience of the entire customer journey with UX researchLook at this client story
Case
How do you increase conversions and revenue with personalisation?
We increased the conversion and revenue of Verf.nl's webshop with a strong personalisation strategy.Look at this client storyDossier
Dossier: Personalisation
Read more
Case
How do you assist students in making an informed choice from over 3000 studies?
Studiekeuze123 helps prospective students find the study programme that suits them best — with reliable information and useful tools.Look at this client story
Video
Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Read more
What we do
Convince your target group with smart UX/UI design
UX/UI design can make or break the success of your web platform, application or campaign. How do you make it work? Read on and find out.Read more
What we do
Media & performance auditing: where is your marketing today?
From content to advertising and tracking tools: with media and performance audits, our experts will show you the next steps to take in the digital world.Read moreCase
How do you boost sales across diverse target audiences as a market leader in internal transport?
Find out more about how iO and Toyota Material Handling Belgium boosted online sales of compact warehouse trucks and improved the quality of lead generation.Look at this client story
What we do
Specialist in e-commerce in Belgium and the Netherlands | iO
iO’s experts in e-commerce help you develop a strong B2C or B2B e-commerce approach.Read more
Case
How do you bring learning to life for preschool and primary school children?
We developed a new online platform that functions as a website, webshop and sales tool for Uitgeverij Zwijsen, a leading publisher in education. Read more.Look at this client story
What we do
Boost your digital growth with e-commerce & transactional | iO
Our experts support your (first) steps in e-commerce with business, data and IT expertise. Get advice on the right platforms, marketplaces, integrations and payment systems.Read moreCase
How do you unify a fragmented digital landscape into one ecosystem?
Find out how we transformed a fragmented digital architecture into an all-in-one digital ecosystem for Losberger De Boer.Look at this client story
Page
WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Read more
Blog
Facebook’s Conversions API: a must for marketers
A smooth flow of data and creating the perfect audiences. That’s any marketer’s dream. And that dream just came within reach thanks to Facebook’s Conversions API. Discover what the Conversions API is and how it can help us as marketers.Read more
Blog
Get started with online personalisation
Users expect increasingly relevant experiences. How should your organisation tackle this? By focusing on online personalisation. iO experts Client Services Director Charles Borremans and CRO and personalisation expert Eddy Boeve will tell you all about it.Read more
What we do
Better results on your online channels with our content audit
Analyze your web texts, images, and online channels for SEO, comprehensibility, structure, accessibility, and user focus.Read moreWhat we do
iO is your UX writing partner for happier customers
UX writing removes friction in every step of the customer journey — resulting in satisfied customers.Read more
What we do
Hit the right chord with catchy copywriting and web editing
With strong copywriting and thoughtful web editing, you give substance to your brand story. Our experts are happy to help.Read more
What we do
AI makes your organisation smarter and more efficient | iO
AI is more than a trend. Our experts are here to show you how AI can add value to your organisation.Read more
Case
How to create a robust personalized inspiration platform for food professionals in Drupal?
For food giant Vandemoortele, we built a Drupal platform that inspires and supports multiple audiences with customised content. Read the case.Look at this client story
Case
Impacting the traveller and environment through technology
Brussels Airport: a look at the digital platforms iO built for the ultimate passenger experience.Look at this client story
Case
Realising growth through marketing
How iO convinces travelers to choose Brussels Airport for their next trip. Discover the marketing campaigns.Look at this client story
Case
How to optimise and increase the conversion rate in specific target audience groups?
Maximizing ROI: iO's Approach to Boosting Conversion Rate in Beobank's Campaigns. Read the full story here.Look at this client story
Case
How to combine rebranding and site redesign for a better user experience?
Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.Look at this client story
Case
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client story
Case
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Look at this client storyVideo
Video: Leaving no one behind digitally (David De Block)
In his talk at the 2023 BAM Marketing Congress, David De Block (Public Services Director at iO) talks about e-inclusion — or what it means to leave no one behind digitally.Read moreWhat we do
Request your CRO scan
Increase your conversion rate and reach the right visitors with a CRO scan.Read moreStack
Optimizely: content, commerce, and marketing in one
Optimizely (Episerver) is a digital experience platform (DXP) that helps you create amazing shopping experiences. Meet iO’s Optimizely experts.Read more
Blog
Hot in 2024: sustainable websites
“Refresh your website every five years.” Sound familiar? Well, listen carefully. Because in 2024, things have changed. The tech keeping your website up and running used to be out-of-date after five years. But now, it’s become more stable. So, don’t jump on the new website bandwagon just yet, and do your homework to see what you can repurpose first.Read moreCase
How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client storyCase
How we blend technology and marketing for online pharmacy Farmaline
How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.Look at this client storyWhite paper
Whitepaper: Creating exceptional customer journeys with a Digital Experience Platform
In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.Read more
What we do
Digital accessibility: opening doors to all users
Enhance your website's accessibility with iO's expert guidance. Discover where your organisation stands, prioritise accessibility, and ensure transparency. Build a more inclusive digital world today.Read more&w=1920&q=75)
Blog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Read moreWebinar
Webinar: Increase your online impact with strategic SEO
Is your website not being properly found by relevant visitors? Is your SEO traffic not generating enough conversions? But do you think you already have an SEO-friendly website? Then it's time to switch from tactical to strategic SEO. Find out how during our webinar on 23 August.Read more
Blog
iOS 18 and RCS: a gamechanger for brands and marketers
With the recent launch of iOS 18, the messaging service Rich Communication Services, or RCS, is finally widely available. This can have a huge impact on how brands and marketers reach their customers. In this article, we dive deeper into the ins and outs of RCS and why at iO, we believe that it will provide better experiences.Read moreCase
How to catch the attention of students who swipe away every ad?
Discover how Avans University of Applied Sciences and iO attracted over 20,000 new student choosers with creative, data-driven campaigns. Learn strategies that hold Gen Z's attention and create strong brand connections. Get inspired and discover how to entice your target audience.Look at this client storyBlog
6 tips for maintaining focus in a fragmented MarTech landscape
Navigating the rapidly expanding MarTech landscape can be overwhelming, but with a clear strategy and focused approach, you can build an effective MarTech stack that drives your marketing success.Read more
How can we help you with experimentation?
iO is happy to help your organisation set up experiments using Optimizely's web experimentation module. We are also happy to advise you on how to set up your team to experiment efficiently. The module can also be used in an environment with other platforms, such as Umbraco, Sitecore and Drupal. Would you rather work with another tool? We can arrange that too! We would be happy to advise you. Start experimenting now!
Want to talk about your project?
We're excited to see how we can help you.
Your contact:Andy,Marketing Strategist