Plopsa and iO join forces to create magical digital experiences  

Plopsa, the brand that gives both the young and the old the time of their lives in its theme and water parks, has recently chosen iO, a leading agency in the field of technology, data and marketing, as its strategic partner. Together, they will create a new digital ecosystem that offers all Plopsa visitors an unforgettable experience.   

It is no secret that Plopsa is increasingly focusing on experience. In order to digitally enrich this experience for their 3.5 million visitors per year, Plopsa has chosen iO as its long-term partner. Under the motto ' Experience is everything ', iO designs digital brand experiences that resonate throughout the entire ecosystem and stimulate customer loyalty. 

Tom Van Mierlo, Strategy Director at iO, says: "Over the past 25 years, Plopsa has grown into a market leader in the recreation sector. We are honoured to support this established brand in achieving their digital ambitions. Our teams are looking forward to using their expertise in strategy, technology, data and marketing to strengthen and innovate Plopsa's digital ecosystem in a future-proof way." 

The experience starts at home 

Plopsa and iO want fans of the Plopsa parks to experience the excitement and anticipation long before their visit, including when they search for information and book their visit or stay on their computer or smartphone. 

To this end, they started by setting up a new, accessible, open Plopsa.com platform that brings together crucial content, order widgets and data from the various themes, water parks, and accommodation options. 

An exceptional theme park experience 

The second phase will fully integrate all functions, apps, microservices and online systems on the new platform. After all, the new Plopsa platform is the core of an ecosystem that, from the very first click, takes visitors on a rollercoaster ride to a great customer experience. Every digital and strategic development in the Plopsa group to make visitors and guests feel at home is created by iO to ensure that the platform is part of the exceptional experience.   

That is why, alongside technological and data expertise, iO’s strategic and marketing experts have outlined a digital strategy for the future. Together, they will expand the online digital platform into an ecosystem of services, tools, and apps that provide visitors with an extraordinary customer experience. iO is also working with Plopsa on a B2B strategy to grow the group further and strengthen their brand.    

Xavier Verellen, Head of Commercial at Plopsa :

"Our ambition is to position Plopsa as a leading European experience brand, consciously focusing on offering our visitors a complete and unforgettable experience. The digital experience is indispensable in this, and the collaboration with iO enables us to realise and strengthen this digital dimension."  

Looking to the future together 

The Plopsa and iO teams are working together in sprints to complete the first phase of this ambitious project by the beginning of 2025. Visitors can look forward to a magical digital world where iO and Plopsa’s values unite.