The ROI from a CDP: How to Build a Compelling Business Case

Date
25 février 2025 à 10:00 - 11:00
Prix
Free
Langue
English

Do your colleagues know how to demonstrate the business value of a Customer Data Platform (CDP) convincingly? Building a strong business case is essential for justifying investment in a CDP. After all, a successful implementation leads to better customer insights, more personalised experiences, and increased revenues. But where do you start? In this webinar, we will take you through the process step by step, so that your team and your organisation can take full advantage of this technology.  

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header The ROI from a CDP

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Transforming customer data into value  

With a Customer Data Platform (CDP), you can collect and activate customer data centrally, enabling you to deliver hyper-personalised campaigns at scale. This approach creates valuable interactions between your brand and your customers which increases customer loyalty and drives conversions.  
  
During this webinar you will learn:  

  • What is a Customer Data Platform (CDP)?  

  • How and why a CDP will benefit your organisation. 

  • How a CDP will redefine customer interactions, optimise customer journeys, and empower your businesses. 

  • How to build a compelling business case. Start small and scale up strategically so that your organisation can stay ahead in the digital landscape. 

Glenn Weuts | iO
About the author/speaker

Glenn Weuts

Marketing Director at iO

Glenn Weuts is in the right place as Marketing Director at iO. He combines his in-depth knowledge of data-driven marketing strategies with his passion for CDPs and the measurable value that they offer – he enjoys analysing customer data and building compelling business cases. With expertise in quantifying ROI and optimising marketing processes, he is the ideal guide for companies looking to excel in data-driven marketing.

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