How do you craft a captivating podcast journey for young train travelers?

For the Dutch Railways, we have created a fiction podcast, with a focus on young people aged 12 to 18. But of course, everyone is welcome to tune in. 

In the Dutch podcast Het Spoor Bijster (“Losing Track"), journalism student Naomi Bijster is approached one day by an unknown man at Utrecht Central Station. She finds a mysterious booklet and together with classmate Olaf, they embark on a train adventure through the Netherlands. Following the leads from the booklet, they traverse the entire country in search of something.  

Is it a treasure? Or could it be something else?

In six episodes, they unravel the tightly held secrets of several train stations and discover what that mysterious booklet is all about. 

The podcast is a gift to the NS traveler, where more and more passengers indiviudally enjoy podcasts and music during a train journey. But this story makes it clear that you must continue to make contact with each other and have an eye for fellow humans. 

The podcast can be listened to on: 

Spotify: https://open.spotify.com/show/5AlG7FUJQzJC0FuOdMawaT
Apple: https://podcasts.apple.com/us/podcast/het-spoor-bijster/id1715485724

Écoutez le podcast sur Spotify :

Branded podcasts

Un bon podcast de marque commence par la recherche des meilleurs sujets, l'élaboration du bon format et le choix de la fréquence la plus appropriée. iO vous y aide.

Radio & podcast recording
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