Experience is everything,
for everyone
There is a digital divide between the personas we use in marketing and the general population. This gap is large: almost 50% of the population are considered to be digitally vulnerable. How will organisations approach this challenge? And how can we ensure that the products and services we deliver do not exclude anyone digitally?
It is incumbent upon all brands, businesses and governmental institutions to be aware of the impact of digital skills inequality, and poor access to digital services. At iO we believe that experience is everything, for everyone. As an organisation we want to play an active role in re-writing the story of e-inclusion - with our colleagues, as a partner of our clients and for the societies we live and work in.
3 dimensions of the digital divide
“How can organisations deal with the challenge of digital vulnerability in almost half the population? iO wants to help close this inclusion gap.”
Roel Van Aelst, Marketing & Communication Director
Our commitment to closing the gap
Creating human-centric experiences for our clients
At iO, we partner with businesses and governments to craft digital experiences that resonate with people. Every design we make, everything we communicate has people in mind, ensuring that no one is left behind.
Stimulating partnerships & collaborations
We collaborate with non-governmental organisations who are striving toward the same goal. We want to connect and exchange ideas. We want to support projects that will make a difference. We invite organisations to use iO campuses as open environments for training sessions and to host events in support of our shared goals.
Making colleagues essential to achieving our goals
We are extending our commitment beyond the workplace, as we want our people’s knowledge and expertise to be part of the solution towards bridging the e-inclusion gap.
Organisations we support
Better accessibility means better experiences for all
We firmly believe that everyone should be able to participate in our increasingly digitalised society, so that no one is left behind. This includes people with temporary or permanent disabilities, who make up a significant portion of our global population.
Discover how e-inclusion is beneficial for all
Our commitment to digital accessibility goes beyond complying with regulations like the European Accessibility Act (EAA). Investing in accessibility is not just a legal requirement, it’s a wise investment. Who can afford to neglect nearly half of their potential customers?
Our commitment to sustainability
Health & wellbeing
Our colleagues are our most important asset. Their strengths and talents are dependent upon their good health and wellbeing. This contributes to their happiness and their motivation at work, that results in the creation of inspiring and innovative solutions for our clients. That’s why iO invests in its people by providing healthy lunches, fruit and vegetables, a variety of workout options, and an extensive training budget. We do everything we can to keep our people happy, healthy, and motivated.
Talent management
We believe it’s important that our colleagues learn and grow every single day. We stimulate this by providing them with time and a budget to expand their knowledge and become even greater experts in a range of areas. They can broaden or deepen the skills they’re interested in, which helps to keep motivation high and results in higher quality solutions. Our Grow & Bloom programme gives everyone the support they need to develop themselves professionally and personally.
Investing in communities and society
We work with the most amazing clients and are invited to contribute to making their end-users lives a little better every day. We do this by creating inspirational and meaningful campaigns and podcasts, informational and educational websites, and entertaining apps. Creating awareness, drawing attention to important and relevant social themes and helping share information to get people moving.
Sustainable innovation in technology & transformation (AI)
Smarter and more efficient use of our experts and our solutions to help our clients (and their clients/users), in combination with the greatest user experience, is what we strive towards. Innovation and technology are key to achieving this goal. AI helps us to create meaningful and inspiring solutions for our clients. Identifying sustainable AI is the next level we want to unlock so that we can service our clients even better.
Our core values
Performing together
We deliver, together.
Personal growth
We promote talent growth.
Always curious
We stimulate open minds.
Continuous evolution
We embrace change every day.
Diversity, equity & inclusion at iO
As a blended agency, we understand the importance of embracing diversity and inclusion when we are creating innovative and effective digital solutions to meet the needs of a diverse range of clients and end users. We believe that every individual has the right to be treated with dignity and respect, regardless of their ethnicity or race. We are committed to creating a culture that is inclusive and respectful to all.