Increase conversions with automated creative optimisation of ads and banners

Do you want to promote your product portfolio effectively while optimising your marketing costs? Then it's worth considering dynamic creative optimisation (DCO), a technology that will save your marketers tons of time and headaches. After all, DCO analyses your campaign data in real time and automatically generates personalised ads for individual users.

Advantages of DCO:

Time-saving: Save time setting up campaigns in different formats and languages.
Cost savings: Optimise your return on investment.
Improved results: More conversions, higher click-through rates, and more brand awareness.

Efficiency through automation

The DCO programme customises elements of ads: images, text, and calls-to-action, based on the viewer's or reader's preferences, behaviours, and contextual factors. This technology allows marketers to dynamically create multiple ad variations so that the most effective combination is displayed to each user. Once you've set up DCO and created the various ad elements, the program puts together the ultimate ad – without any further human intervention. This makes your ads more relevant to the individual user, leading to higher engagement.

Example: your advertising follows the weather forecast

Picture this: one consumer sees an advertisement for a cooling drink promotion on a hot day, while another sees an advertisement for a warm sweater on a rainy day.

DCO: More conversions with less effort

Now that DCO can automatically optimise your campaigns, you have more time to analyse the results and – where necessary – adjust your concept or message. The system generates hundreds of versions of your ads and adjusts them based on individual characteristics and user preferences, even in real time. This increases your reach and the chance that your ad will catch on with the consumers or prospects you want to reach.

Customise campaigns in the blink of an eye

Thanks to DCO, you can adapt or scale your campaign quickly, even while it's running. Let's say you're a tour operator and want to promote last-minute travel. With DCO, you can adapt your message in minutes to respond to the latest trends and developments, even in different formats and languages. You set the rules in advance so that the system can automatically choose the best ad based on the situation. Automatically optimising your campaigns with DCO saves you time and money.

Good preparation is worth its weight in gold

A successful DCO campaign requires a structured step-by-step plan. At iO, we start with a sound strategy that we translate into creative concepts, then we develop them into copy, visuals and animations, a bit like putting a Lego set together. Our developers use them to create new ads.

Before we start, we set up the system so that it knows exactly what to do and optimises your campaign immediately after going live: continuously monitoring the performance of your banners and ads, how often consumers see them and click on them. We monitor and update all creative elements to ensure maximum conversions. Unlike traditional A/B testing, where you create and test different versions of an ad manually, DCO does this automatically and continuously.

Face-to-face interactions at scale

By automating the optimisation process, you can roll out relevant and personalised messages at scale that are customised to the characteristics and preferences of your target audience – and those adjustments can be made in real time. This allows you to address your target audience in a hyper-personal way, which leads to better performance and an improved customer experience.

Example: how Lidl gets more out of its advertising with DCO

For Lidl, we automatically adjust the ads based on a customer's purchasing behaviour. DCO enables this kind of hyper-personalisation, giving every customer a unique experience. By delivering relevant and personalised messages, you can address your target audience directly, increase engagement, and drive more conversions. Unlike traditional marketing campaigns, which often take a one-size-fits-all approach, DCO makes it possible to build personal relationships with your customers at scale.

Intelligent ads for better results

DCO uses cutting-edge technology to continuously optimise ads. By combining data-driven insights with automation, you can create personalised campaigns that directly meet the needs of your target audience. The result? More conversions, a higher ROI and a deeper connection with your customers.

Get more out of your advertising budget with DCO

With Dynamic Creative Optimisation or DCO, you can get the most out of your advertising budget. By showing the right message to the right person, you increase the relevance and effectiveness of your campaigns. The result? More conversions, a higher ROI, and stronger brand awareness. Do you want to know how DCO can transform your business? Contact us today.