White paper
Web Summit: 71,000 tech and digital leaders
The Web Summit is one of the most influential conferences in the tech world — but it's much more than that. At Web Summit, speakers from different domains (technology, marketing, digital transformation, media, strategy, and more) come together to answer one simple question in times of uncertainty: How do we move forward?
The speakers are top executives from the biggest tech companies, renowned authors, and thought leaders who share insights with more than 71,000 delegates — including our own Lander Janssens (Insights Director) and Kristof Bossuyt (Business Development Director).
About the experts
Lander Janssens is Insights Director at iO. He researches and advises iO across a range of sectors and areas of expertise.
Kristof Bossuyt is Business Development Director at iO. He supervises iO commercial teams and nurtures close client collaborations.
The organisation of the future: tokenisation and data interoperability
Tokenomics: the next step for brand loyalty
Today, brand loyalty — as a concept — is under enormous pressure. For example, it’s more difficult for A-brands in FMCG to attract consumers since the unprecedented growth in e-commerce. But brand loyalty has also been under pressure in many other sectors since the pandemic.
Kristof: "One solution to this problem that was discussed in various sessions at Web Summit is tokenisation. A token is a validated certificate with a demonstrable value. It’s held on an officially decentralised ledger, or distributed ledger."
Lander: "The commercial exploitation of these tokens is still in its infancy, but we notice that there are a lot of interesting use cases to be built in different sectors in the future; in B2B, B2C, and non-profit organisations."
Tokenisation can be a new source of income for organisations, but that is not it’s primary purpose. The goal is to build stronger engagement between the brand and the user using tokens. For example, token holders can have more say in how organisations make decisions and be rewarded and recognised for their loyalty.
Lander: "A notable application of tokenisation is Socios — a platform that drives fan engagement and rewards, powered by the blockchain. That platform gives Juventus token holders, for example, the chance to influence which song is played at the stage when a goal is scored. This participation also has enormous potential outside the sports world."
In the world of recruitment and HR, too, we see countless potential applications for token economics.
Kristof: "Organisations can build their own learning and development platforms. Employees who successfully complete training are rewarded with tokens. Because these tokens have a demonstrable value, they can be converted into extra pay, greater influence in the organisation, or even more responsibility."
In conclusion: by focusing on tokenisation, you can increase your end users or customers engagement and encourage your own employees to become even more active participants in your organisation.
Data interoperability: the individual in control
"Data should be in the hands of people, not billionaires," was heard at Web Summit. The decentralisation of personal data was initiated by Google, which has already announced that it will withdraw support for third-party cookies soon.
Now we are going one step further than cookieless. The evolution towards accessible data in the hands of the individual has enormous implications for the technological landscape.
Lander: "The goal of data interoperability is to move ownership of personal data from a limited number of parties — such as banks, commercial organisations, and governments — to the individual."
Kristof: "Where we now have to give permission to use cookies on hundreds of platforms, in the future there will be one verified data vault where users can determine which organisations get access to their data. A kind of personal data control centre where you can make decisions about all your data, in other words. For example, the user can decide to share sports performance with Nike, but at the same time share their consumer behaviour with Patagonia."
It's centralisation of data for the individual, but decentralisation for the parties that currently hold the data. We think this is a great example of philosophical semantics.
Lander: "The importance of zero-party data is increasing. In the future, consumers will have to voluntarily share their data with organisations, so we need to be prepared for that. A first-party data strategy remains important in the short term, but within the next 3 years we also see the importance of a zero-party data strategy."
Kristof: "This evolution is also made possible by technologies such as blockchain and Solid — a project led by Sir Tim Berners Lee, one of the original founders of the world wide web. This technology develops so-called Pods, where users can manage their own data. The Flemish government is already implementing Solid to compile all the data connected to your academic and professional curriculum — when you apply for a job, for example, as a citizen you can give your potential future employer access to your professional certificates and registrations, diplomas, and other relevant data at the touch of a button."
But data interoperability doesn't just have privacy applications — it can also be very valuable in the media.
Kristof: "We see a return to destinationless content. The data vault can drive a personal, centralised view of content. This is more convenient for the end user, and in theory will result in fewer users cancelling their subscriptions to certain newspapers and magazines. A win-win situation, in other words."
Lander: "Where previously data was spread over different applications within an organisation, we are now moving towards one data pool that every part of the organisation can access. This makes the underlying technical architecture a lot more efficient and structured. So we can ask ourselves whether web platforms as we know them today — as destination platforms — even have a future."
Conclusion: Shorten your sales cycle
The overarching consensus of Web Summit 2022 is that there are difficult times ahead. And in such times, sales cycles typically get longer — there's more time between the buyer’s decision and the actual moment of purchase.
By responding to the two major digitisation trends — tokenisation and data interoperability — organisations can increase their brand trust and loyalty.
At iO, we help organisations shorten their sales cycle in times of recession by leveraging technology, digital transformation, and data-driven channel management. This is how we make your organisation more resilient, with a strong competitive advantage.
iO at Web Summit 2022
Why exactly was iO present at Web Summit?
Well, not only are we a trusted implementing partner, but we also play a proactive strategic role — we guide organisations in their digital transformation, so we need to know what's going on in the business world.
With 'classic' keynotes on the one hand and lively discussions on topics such as crypto, data, and privacy on the other, attendees get a balanced picture of what our future can look like.
We want to make the organisations we work with future-proof. To do this, we need to access and influence the latest insights — and that is precisely why our colleagues travelled to Lisbon.
Want to know more about our insights from Web Summit?
Our Insights Director, Lander Janssens, will be happy to tell you all about it in a personalised inspiration session.
Articles sur le même sujet
- In this whitepaper, we will immerse you in the world of cookies, discuss what exactly is about to happen and how you can prepare your company for it. Enjoy!Lire la suite
Case
Des campagnes créatives qui renforcent l’image de marque et réchauffent les cœurs
Le propane en tant que source d'énergie avait besoin d'être reconnu, plus particulièrement par tous ceux qui vivaient hors réseau. Nous avons géré cela pour le spécialiste du gaz Primagaz, avec des campagnes créatives à 360° - à la fois en ligne et hors ligne. Découvrez l'article !Découvrez ce case en détailDossier
Dossier: Successful marketing budgets and plans
Lire la suiteBlog
Opinion article: Will our marketing plans ever be free of the 'gamble'?
Summer is slowly changing into autumn, the annual cue for the opening of the "budget season." Time to fire up the roulette wheel; redistribute marketing investments on gut feel, driven by the resources provided by management. Or are you doing it differently this year?Lire la suiteWebinar
Get more out of your marketing budget with Marketing Mix Modelling
We’ve all noticed that in the dynamic world of marketing data, traditional attribution models are less and less relevant. Changes in technology and legislation mean that we have to look for alternatives. Modelling of marketing data is playing an increasingly prominent role and is becoming more accessible to organisations. Marketing Mix Modelling offers you unique insights into channels that are increasingly difficult to predict in a cookieless world. Find out all about it in this webinar.Lire la suiteWhite paper
16 tips to make your marketing and digitisation budget for 2025 smarter
The 2024 summer holidays are behind us and it's time for organisations to set their budgets for 2025. And that is often a more difficult task than we would like to admit. We wouldn't be iO if we hadn't come up with anything to help you with that tedious task... Get 16 tips to make your marketing and digitisation budget for 2025 smarterLire la suiteCase
Transformation de l'aéroport national belge
Brussels Airport : découvrez dans ce case comment iO est devenu une véritable extension de l'aéroport.Découvrez ce case en détailCase
Comment une marque flamande met-elle le pied sur le marché wallon ?
iO aide Torfs, le géant flamand de la chaussure, à mieux se positionner sur le marché wallon et en tant qu'acteur de la mode. Découvrez l’article sur cette collaboration.Découvrez ce case en détailCase
Comment générer plus de leads et optimiser le taux de conversion par audience ?
Maximiser le retour sur investissement : l'approche d'iO pour stimuler le taux de conversion dans les campagnes de Beobank. Lire l'article complet ici.Découvrez ce case en détailCase
How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Découvrez ce case en détailBlog
2024: the next step for analytics and tracking in a 'privacy first' world
You may not have noticed, but a lot has changed in terms of analytics and tracking over the past five years. This is partly because we've already grown accustomed to many changes, and partly because their impact has come very gradually. Half a decade ago, no one knew of the existence of a cookie banner, a year later everyone thought they could never get used to it, and today we don't know any better. We've made serious strides in terms of data regulation, and perhaps the biggest steps are yet to come in 2024.Lire la suiteCase
Comment inciter à s’engager dans la transition énergétique en tant que gestionnaire de réseau ?
Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.Découvrez ce case en détailCase
Comment inciter à s’engager dans la transition énergétique en tant que gestionnaire de réseau ?
Découvrez comment Enexis mène la transition énergétique avec iO, grâce à une campagne pluriannuelle intelligente. Apprenez comment la sensibilisation, le changement de comportement et la personnalisation hyperlocale conduisent à la rentabilité et la pertinence au bon moment.Découvrez ce case en détailCase
Comment nous avons rapproché les patients de leurs médecins
iO a aidé la société pharmaceutique MSD à créer deux campagnes de sensibilisation pour améliorer la communication entre les patients et leurs médecins. Apprenez-en plus ici.Découvrez ce case en détailWhite paper
Four years of GDPR: where do we stand today?
Four years ago, GDPR turned our digital processes upside down like a battering ram. Both in our private lives and in our professional environments: our data was never better cared for, seemingly overnight. At the risk of enormous fines, that is. Today, no organisation can afford to disregard GDPR. How has it changed, today - four years later?Lire la suiteVideo
Infinite opportunities: Tim Colman (Proximus)
Creative concepts can elevate a campaign, says Tim Colman (Head of Digital Communication at Proximus). He talks about the importance of creativity at every stage of the customer journey.Lire la suiteVideo
Infinite opportunities: Daan Simonis (Perfetti Van Melle)
Creativity isn't just useful for building a strong campaign — it's essential. Daan Simonis (Global Media & Digital Marketing Director at Perfetti Van Melle) explains why this is the case and how a creative idea has a strong impact, especially on paid media platforms.Lire la suiteVideo
Infinite opportunities: Steven De Deyne (Proximus)
"With digital transformation, you can deliver added value to your customers," says Steven De Deyne, Head of Media and Production Competence Center Proximus), it in this video.Lire la suiteVideo
Infinite opportunities: Dorien Gevers (Carglass)
The Carglass website is a crucial platform, but other channels — digital and non-digital — are also very important in the omnichannel approach. Giving a personalised experience to every customer, with content tailored to their stage in the customer journey. Dorien Gevers (Email marketer at Carglass) explains every stage.Lire la suiteNos expertises
Audit médias & performance : où en est votre marketing à ce jour ? l iO
Du contenu à la publicité en passant par les outils de tracking : avec un audit médias & performance, nos experts vous guident pour votre prochaine étape dans le monde digital.Lire la suiteNos expertises
Stimulez votre groupe cible avec des activations en ligne et hors ligne l iO
Activez votre groupe cible grâce à des expériences dynamiques, en ligne et hors ligne. Chez iO, nous combinons marketing, technologie et stratégie pour créer des activations de marque ayant de l'impact.Lire la suiteWhite paper
No more marketingcookies: calculate the impact on your sales and visitors
Soon, third-party cookies will disappear. Use our calculator and get an estimate of the potential loss of sales and website visitors. You will also get tailored advice on the next steps to take to minimise that loss. Go directly to the calculator via the button below or scroll down for more background information.Lire la suiteNos expertises
CLM and loyalty to reward regular customers
CLM and loyalty is a win-win situation: customers benefit from their loyalty and you get data flows and a smoothly running business.Lire la suiteWhite paper
How to develop a first-party data strategy?
But how do you get started with a first-party data strategy? What do you pay attention to? Can you still rely on third-party data? And which stakeholders do you best involve in this 'new' phase? In this whitepaper, we help you out.Lire la suiteCase
Comment optimiser une campagne colorée grâce à l'exploitation de données
Mieux visualiser votre parcours client en s'appuyant sur des données grâce au journey mining.Découvrez ce case en détailPage
WWVD: Download the presentations of Thursday 30 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suitePage
Give the Webwinkel Vakdagen (WWVD) a successful follow-up, together with iO!
As far as we are concerned, the Webwinkel Vakdagen (WWVD) was a great success! Did you think so too?Lire la suiteBlog
Data & Intelligence : pas de place pour l’émotion en salle de réunion
Les données jouent depuis longtemps un rôle crucial pour mesurer l’efficacité des stratégies marketing et commerciales, ou pour identifier leurs échecs. Pourtant, dans de nombreuses réunions, les discussions sur les raisons de ces échecs et sur les changements à opérer se font encore sur la base d’intuitions. En éliminant l’émotion des prises de décision, marketing et ventes gagnent en efficacité. Autrefois, les stratégies étaient fondées sur des résultats passés. Aujourd’hui, nous avons atteint un niveau élevé de prédictibilité. Le marketing digital n’a jamais été aussi proche de la certitude.Lire la suiteBlog
Comment développer des campagnes de marketing distinctives ?
Les campagnes de marketing deviennent de plus en plus standardisées et de moins en moins distinctives en raison de l'automatisation. Aujourd'hui, vous devez donc vous différencier sur les plans stratégique et créatif, où les humains restent supérieurs aux machines. Mais quel est l'impact de cette évolution sur l'organisation du marketing ?Lire la suiteWhite paper
Get more insights into the effectiveness of media with Marketing Mix Modelling
Digital marketing offers enormous opportunities in the field of data-driven working. We often fail to take advantage of these opportunities. That's means you miss out on a lot of opportunities to maximise the impact of your budget.Lire la suiteBlog
Digital advertising is experiencing a metamorphosis
Now that third-party cookies are on their way out, companies have to start using their own data. Expert Jacob Eeckhout, who leads the Center of Excellence Marketing at iO, sees opportunities for many companies to build closer customer relationships after the initial panic. "When companies have to build campaign strategies using their own first-party data, their users can easily become less open. Transparency and control will restore trust between brands and consumers."Lire la suiteBlog
7 essential insights to help you determine your marketing budget for 2025
In the ever-changing world of marketing, it can be challenging for CMOs to determine the correct marketing budget. The economic landscape and technological advances in the marketing industry calls for a new approach to budgeting. In this article, we share seven marketing budget insights, with recommendations for how to determine your budget for 2025.Lire la suitePresse
AI without measurable impact? Nothing more than an empty gimmick for your business
Lire la suiteCase
Realising growth through marketing
Comment iO convainc les voyageurs de choisir Brussels Airport pour leur prochain voyage. Découvrez nos campagnes marketing.Découvrez ce case en détailCase
Transforming the passenger experience through innovation & service design
Nouvelles technologies, internet des objets et preuves de concept. Découvrez comment iO introduit des innovations à l'aéroport.Découvrez ce case en détailCase
Trouver la CMP idéale pour plusieurs domaines
Pour Van Hoecke, nous avons mis en place une CMP pour ses domaines, qui offre à l’utilisateur un environnement sûr pour sa vie privée et ses données. Découvrez comment.Découvrez ce case en détailCase
Comment convertir des festivaliers en membres actifs de votre communauté ?
Des bracelets de festival aux comptes en ligne : Convertir les festivaliers grâce à des médias payants efficaces. Lire l'article ici.Découvrez ce case en détailBlog
4 conseils pour élaborer un plan de mesure efficace
De plus en plus d'organisations souhaitent mesurer avec précision le retour sur investissement des plateformes digitales. Mais comment élaborer un plan de mesure efficace ?Lire la suiteDossier
24 insights for 2024
Lire la suiteBlog
Pourquoi le Google Consent Mode V2 est indispensable au marketing en 2024
Le monde du marketing ne cesse de se transformer, avec de nouvelles mises à jour ou de nouvelles règles en permanence. C'est un monde qui oblige les entreprises à évoluer avec lui. Un changement récent de cette organisation inclut, entre autres, que le mode de consentement de Google doit recevoir une mise à jour d'ici mars 2024 afin d'améliorer la protection de la vie privée des utilisateurs. Prenons par exemple la loi sur les marchés numériques. Cet instrument législatif européen réglemente les plateformes numériques en créant des règles. Une récente modification législative prévoit notamment que le mode de consentement de Google doit être mis à jour d'ici mars 2024 au plus tard afin de mieux protéger la vie privée des utilisateurs.Lire la suiteCase
Comment nous avons créé et lancé une marque internationale
Lisez comment nous avons, avec le groupe Brunswick, créé une image de marque complète et une stratégie de mise sur le marché afin de lancer la nouvelle marque Navan.Découvrez ce case en détailBlog
Les six tendances digitales et marketing pour 2024
L'essor de l'IA, les bouleversements du paysage des médias sociaux et la fin des données tiers... le moins que l'on puisse dire, c’est que 2023 fut une année tumultueuse. Mais, en 2024, les spécialistes du marketing et leurs organisations sont aussi confrontés à des défis de taille. Découvrez les six tendances digitales et marketing qui domineront cette année et, surtout, comment les aborder avec succès.Lire la suiteWebinar
Ad Tech: Take your media strategy to the next level
Now that cookies are disappearing, the biggest challenge for everyone in marketing today lies in measuring and analyzing marketing efforts. Companies currently find themselves facing a bit of a dilemma: on one hand, they want a transparent view of the results of their investments, on the other hand, they know that they need to rely more on data to make their advertising more relevant and efficient.Lire la suiteCase
Comment faire en sorte que vos clients aient de nouveau l’eau à la bouche pour votre marque ?
Découvrez comment nous avons aidé la marque de fromage CAMBOZOLA à réactiver ses clients existants tout en attirant les jeunes générations. Lisez notre case.Découvrez ce case en détailBlog
Why is always-on gaining ground over ad hoc campaigns?
In the marketing optimisation of larger iO clients - such as Brussels Airport and Lidl - we see a shift from ad hoc campaigns to always-on. There are a few logical explanations for this trend. And both the elimination of cookies and the focus on the customer experience (CX) have a lot to do with it.Lire la suiteCase
Repositioning a meat brand in full transition
Découvrez comment iO a aidé Imperial à se transformer en une marque alimentaire prête à relever les défis du futur.Découvrez ce case en détailBlog
Budgets marketing 2025 : s’appuyer sur les données ou prendre un pari ?
Établir les budgets de marketing pour l’année à venir : voilà qui donne des maux de tête à beaucoup de spécialistes. Allez-vous reprendre les budgets des années précédentes, même si la technologie évolue à une vitesse fulgurante et que le marketing pourrait être complètement différent demain ? Ou suivrez-vous votre intuition quitte à prendre des risques ? Heureusement, il y a la modélisation des données, qui vous permet d’élaborer un budget étayé et correct, couvrant vos coûts annuels sans aucun problème.Lire la suiteWhite paper
The 7 pitfalls of personalisation
Personalisation revolves around adapting the user experience based on the user segment. But setting up a good personalisation strategy is not as straightforward as it seems. We’ll show you 7 pitfalls of personalisation and how to avoid them in this whitepaper.Lire la suiteWhite paper
Customer Data Platforms (CDP)
A Customer Data Platform collects your customers’ data and is mainly at home in the more ‘mature’ marketing departments of the organisation. A CDP combines customer data from different platforms and hands it back to you in a 360° package. This whitepaper illustrates how a CDP gets assembled, where its added value lies CDP can be for your organisation and which conditions best serve a CDP.Lire la suiteWhite paper
Getting started with Google Analytics 4
Universal Analytics, the older brother of Google Analytics 4, will stop collecting data in July 2023. In other words: marketers will need to find an alternative. In this whitepaper, we discuss the most recent version of Google's data analysis tool: Google Analytics 4. With Google Analytics 4, Google is committed to scalability, privacy-centric measurement, machine learning, and expanding the integration features of the platform. This makes the latest version of GA fully future-proof — as will you be, after reading this whitepaper.Lire la suiteWebinar
Webinar: #tiktokmademebuyit? Meet Generation Z
Generation Z is one of the first generations to grow up in the digital world – have they already found their way to your brand? Flash forward to April 21st: iO Creative Director Clarck Masschelein’s webinar will take you on a tour of the world of Generation Z. Prepare to meet an entire generation of digital natives – we’ll teach you how to reach them through meaningful connections.Lire la suiteCase
Une plateforme de rencontre avec des portails et un moteur intelligent
Famework est une plateforme qui connecte les marques et les créateurs de contenu. Nos experts ont créé le moteur et l'algorithme derrière celle-ci.Découvrez ce case en détailWhite paper
How do you target the untargetable? Approaching Gen Z
Gen Z is known as the most inaccessible generation ever. For brands and their commercial messages, at least. Gen Z grew up in the digital world, and the average member of Gen Z has a strong radar for brands with misleading messages or brands that communicate inauthentically.Lire la suiteWebinar
Webinar: the future of data-driven content strategy
A content strategy is often based on your own insights and those of the client. At iO, we like to link data to this that confirms or corrects those assumptions. In this webinar, data expert Michael will show how he generates the right data to build his strategy based on keyword and competition analyses and content dashboards, and what a data-driven content strategy will look like in the future.Lire la suiteWhite paper
Brand positioning on social issues: dos and don'ts
Just about every brand has a mission and a vision. They know very well what they want to stand for. The only problem? They often don't know how to convey that message. How best to translate their brand story into actions.Lire la suiteWhite paper
3 steps to build a successful B2B inbound marketing strategy
Shouldn’t the client be at the heart of every marketing campaign? When it comes to good inbound marketing, the same is clearly true for B2B marketing. Inbound marketing is an effective way to gather everything you need to build a successful campaign: the right, qualitative leads - collected in a way that does not disturb the user experience, using data that’s willingly shared. It’s a fitting approach, not only for acquiring new customers, but for turning them into enthusiastic brand ambassadors in the process.Lire la suiteNos expertises
Créez des publicités en ligne & hors ligne
iO vous aide à penser mettre en place des campagnes digitales efficaces. Nos experts développe votre communication en ligne et hors ligne.Lire la suiteNos expertises
Cloud, données & intégrations : comment la technologie booste l'expérience digitale l iO
Nous faisons en sorte que votre infrastructure informatique, de données et marketing, soit évolutive. Et nous l’intégrons avec les bons partenariats clouds et les bonnes configurations de données.Lire la suiteWhite paper
Boost growth with digitalisation
Digital transformation may be a buzzword, but that’s because it’s happening right now. Digitalisation has gained momentum every part of society and it’s showing no sign of slowing down. Consumers have high expectations and now it’s for companies to anticipate their digital needs. iO has the expertise and experience your company needs for effective digital transformation. Digitalisation is a mindset that has an impact on the entire company, from business operations and internal processes to marketing and communication. Customer focused and with a clear vision. Do you want to know more about the benefits of digitalisation, and how to embed it into the DNA of your company? Our experts have bundled their insights and experiences into an inspiring ebook that will help you prepare your brand for tomorrow.Lire la suiteCase
La personnalisation : un boost tangible du chiffre d'affaires
Nous avons augmenté la conversion et le chiffre d'affaires du webshop de Verf.nl grâce à une solide stratégie de personnalisation.Découvrez ce case en détailWebinar
How to tackle the top 10 challenges in sales and marketing
The digitalisation wave has helped many organisations with their online presence. But at the same time, this wave has also brought several crucial problems to the surface within sales and marketing. In this webinar(in Dutch), we look at the 10 most common sales and marketing challenges and give you concrete next steps to solve them.Lire la suiteDossier
Dossier: Brands & society
Lire la suiteWhite paper
Alternatives to Google Analytics 4
How well do you know today’s web analytics landscape?When talking about web analytics, Google Analytics is usually at the top of the list. Google Analytics 4, is the undisputed king of web analytics tools. Or is it?Lire la suiteNos expertises
Community management et marketing conversationnel
Renforcer sa relation client, booster son image de marque et sa visibilité en ligne grâce au community management et au marketing conversationnel.Lire la suiteNos expertises
Atteignez et dépassez vos KPI grâce au marketing de performance et à iO | iO
Tirez le meilleur parti de vos campagnes publicitaires grâce au marketing de performance. Découvrez comment iO peut vous aider, de la stratégie et de la mise en place au suivi, en passant par l’optimisation.Lire la suiteNos expertises
Pick the right advertising platforms and grow online
We have experience with all kinds of advertising platforms, like display, search, social, video, and affiliate. Make the right choices with our advice.Lire la suiteNos expertises
Understand your audience with market and consumer research
If you know your consumer, you can answer to their needs better. iO helps you with in-depth insights from market and consumer research.Lire la suiteWebinar
The TikTok effect for brands
Are you thinking of TikTok? Chances are that the image of Gen Z – young people with smartphones scrolling from video to video at record speeds – starts racing through your mind. Because isn't that what sets TikTok apart? Content created by hip brands aimed at a young audience, including limited ROI for brands targeting adults?Lire la suiteCase
De meilleurs leads et plus de ventes
Découvrez comment nous avons collaboré avec Toyota Material Handling Belgique pour booster les ventes en ligne d'équipements logistiques compacts et générer des leads plus qualitatifs.Découvrez ce case en détailStack
Travaillez plus efficacement dans le cloud avec iO, Google Cloud Partner
iO est un partenaire Google Cloud qui aide les organisations à exploiter la puissance du cloud pour le stockage, analytics, le développement et bien d'autres.Lire la suiteWhite paper
The ultimate end-of-year guide (with checklist)
With cyber week (starting Friday, Nov. 29) and the end-of-year period upon us, there are some great opportunities ahead to give sales another boost, whether you're in B2C or B2B. With this guide and checklist of no less than 61 pages (!), we help you fine-tune your marketing, communication and advertising strategy so that you catch the eye of your target audience. With this guide & checklist, compiled by our +2000 experts from different departments, you'll roll out the digital red carpet for your customers in the year-end period. Download it now.Lire la suiteWhite paper
The significance of data in digital marketing
Data help the marketeer implement digital marketing techniques in customer communication. But how do you use that data, exactly? And how can you enjoy the full force of data? In this whitepaper, we will show you how to optimise your customer and prospect communication through segmentation and personalisation. Moreover, we’ll show you how AI supports these processes.Lire la suiteCase
Exploitation des données dans le transport public
Connectez vos sources de données en enregistrant les informations personnelles et de paiement sur un portail en ligne.Découvrez ce case en détailWebinar
Webinar: first-party data collection with HubSpot
The cookieless future is coming. Soon, marketers will no longer be able to collect third-party data — so they need to find new solutions to balance data collection, privacy, security, and customised user experiences.Lire la suiteNos expertises
Analyse de données : tirez de précieux enseignements de vos données l iO
En analysant correctement vos données brutes, vous obtiendrez de meilleurs résultats. Nos experts vous aident à vous lancer dans l'analyse de données.Lire la suiteCase
Dans le mille avec OutSystems
Une base de données centrale pour les fournisseurs de logiciels et des données claires sur les golfs des Pays-Bas ? C’est ce que nous avons créé dans OutSystems, en utilisant un développement low-code.Découvrez ce case en détailDossier
Dossier: The Opportunity Report
Lire la suiteWebinar
Webinar: Increase your sales with affiliate marketing
Want to increase your sales from anywhere — even when you're sleeping? If so, affiliate marketing might be right for your organisation. Tim van Hout (Team Lead Affiliate Marketing at iO) tells you everything you need to know about affiliate marketing in this webinar.Lire la suiteNos expertises
Secure applications for all: user and access management
Identify users quickly and safely and give them the necessary access to your platform. Our experts will help you.Lire la suiteCase
Une approche positive renforce l'image et le recrutement du syndicat
Pour la CGSLB, nous avons travaillé sur deux campagnes créatives et multiformes visant à renforcer l'image et le recrutement du syndicat libéral. Apprenez-en plus ici.Découvrez ce case en détailWebinar
Webinar: Spotting opportunities in times of crisis
The dot-com bubble, the Covid pandemic, the war in Ukraine: crises seem to be coming in quicker and quicker succession. But for marketers, those crises — from local events in specific markets to global phenomena — also always contain an opportunity. In this webinar, Tim Karpisek, Business Strategist at iO, explains how you can find relevant growth opportunities in times of crisis.Lire la suiteNos expertises
La recherche et l'analyse de données, vitales pour les organisations fortes l iO
Votre stratégie est-elle basée sur des intuitions ou la recherche et l'analyse ? Nos experts vous montrent la voie.Lire la suiteCase
Comment commercialiser un catalogue de jardinage annuel ?
Le magasin de bricolage et d’aménagement avait besoin d’une approche marketing solide avec un ciblage fort. Nos experts s’en sont chargés.Découvrez ce case en détailWhite paper
Digital tools: challenges and opportunities for insurers
Naturally, we consider digital to be the future. Do insurance buyers in Belgium and the Netherlands see it that way as well? Together with market research agency BUFFL we asked 1.500 insurance policyholders about their views on digitalisation in the world of insurance. The conclusion? A remarkable one, to say the least. Prepare to read all about in our exclusive 18-page industry paper, including interesting bits of context, nuance, and thorough explanations.Lire la suiteWhite paper
Digitalisation - the key to unlock B2B business growth
The digital revolution has profoundly changed the B2C market, and B2B soon followed. None of it happened overnight, by the way. In fact, the trend was initially slow to take off in the B2B sector. Today, digitalisation reached essential status in B2B for anyone wishing to stay ahead of the competition. Its secret? An omnichannel approach, the new standard for B2B sales.Today, B2B customers expect the same standards as B2C customers do in terms of access and service from self-service platforms and digital portals. They expect to find the right products, services or ecosystems across all stages of the customer journey. How do you manage B2C expectations in a B2B context?Lire la suiteWhite paper
Creativity – how to stand out in B2B communication
Creativity in B2B communication is an important way to engage and connect with your audience. The era of the pure sales pitch is long gone, and today B2B communication is also looking for new ways to add value in the long term. Creativity builds the bridge between story, feeling and individuality. And this translates into positive business results.Lire la suiteWhite paper
How do you find and motivate talent in Belgium?
The battle for talent – in other words, valuable, talented, and motivated employees – is raging harder than ever before. And that's not surprising. For every organisation, the key to success lies with the right talent. Young and old, highly educated, and self-taught, native and immigrant. How do you get them on board? And how do you stop them from looking elsewhere? Instead of using recruitment as a means to attract talent that’s based on financial promises and incentives, in the long term it’s wise to have a sustainable approach that starts from within your own organisation. In this whitepaper we will analyse the importance of your employer value proposition and take you through the recruitment do's and don'ts. Peppered with facts, figures and statistics that are relevant to the Belgian jobs market, and concrete tips, tricks, and trends.Lire la suiteWhite paper
Win the battle for the consumer with marketing automation
In 2023, consumers’ expectations are higher than ever. They reject generic messages and communication. More so; they want to be put on a digital pedestal. To be personally addressed and only shown content that is relevant to them. In other words, they want companies and brands to give them an experience. And that experience has become just as important as a product or service.Lire la suiteCase
Comment rester pertinent dans un monde qui se digitalise rapidement ?
Dans un marché concurrentiel, il faut agir vite. Découvrez comment nous avons mis en place une stratégie publicitaire optimale avec JBC.Découvrez ce case en détailStack
OneTrust : solution de confidentialité tout-en-un l iO
Gérez et surveillez facilement les préférences de confidentialité de votre site avec OneTrust. Nos experts vous y aident.Lire la suiteWhite paper
The Opportunity Report : saisissez les opportunités que 2023 a à vous offrir
Comment les organisations peuvent-elles garder une longueur d’avance dans un monde en perpétuelle évolution ? D’abord, avec un esprit ouvert et du nez pour les opportunités. De nouvelles se présentent chaque année, et 2023 ne fait pas exception à la règle. Après tout, le futur appartient à ceux qui s’y préparent dès aujourd’hui. C’est d’ailleurs le mot d’ordre de notre white paper le plus conséquent à ce jour : The Opportunity Report. The Opportunity Report est un guide utile et complet qui vous aide à tirer le meilleur parti des nouvelles tendances du marché et des technologies émergentes ou éprouvées, et à vous élever au-dessus des normes de votre secteur, dès aujourd’hui, en 2023. Des insights professionnels, rassemblés avec soin par des spécialistes en marketing, stratégie, contenu et technologie, sur la base de leur vision commune de ce qui va façonner le monde, le marché et leur domaine d’expertise dans le futur. Restez un précurseur, cette année encore.Lire la suiteWhite paper
Get the most out of your social media marketing
Many companies use social media to reach their target audience. Too few companies use social media to engage their target audience. A shame really. Because engaging content is the key to success on social media.Lire la suiteWebinar
Webinar: Make your B2B customer acquisition strategy digital and authentic
Who says digital and authentic don’t mix? With SEO, content marketing, affiliate marketing and personalised email campaigns, organisations like ours are generating leads en masse. These tools are ours to use to convert, turn our users into brand ambassadors and design flawless customer experiences. We know what digital can do, can it do it authentically? Marketing expert Glenn Weuts will answer that question in his webinar (in English) on 20 April.Lire la suitePage
WWVD: Download the presentations of Wednesday 29 March 2023!
The first day of the Webwinkel Vakdagen (WWVD) is over! Still want to reminisce? Download the presentations of the lightning talks here.Lire la suiteCase
Comment faire évoluer une stratégie de génération de leads grâce au marketing d'affiliation ?
Une stratégie de marketing d'affiliation réussie génère des leads et des conversions. Découvrez comment nous avons mis la théorie en pratique, avec succès, pour Philips.Découvrez ce case en détailNos expertises
Un partenariat innovant sur le long terme : stratégie en matière de technologie
Renforcez vos ambitions technologiques grâce à une stratégie approfondie qui tient compte du budget et de l’évolutivité. Découvrez comment nous pouvons vous aider.Lire la suiteBlog
Vos followers vous connaissent-ils vraiment ? Restez authentique sur les médias sociaux grâce au User Generated Content
Les réseaux sociaux sont un train à grande vitesse qui rencontre de plus en plus d'obstacles sur sa voie. Bien que ces médias soient enfin considérés comme un élément clé du marketing, il n'existe pas de manuel simple pour les entreprises. Pourtant, à l'instar d'une stratégie marketing complète, une approche solide et réfléchie en matière de réseaux sociaux offre à votre marque ou à votre organisation de nombreuses opportunités.Lire la suiteBlog
How to measure the value of innovations faster and more clearly
Earlier this year, we launched the Opportunity Report: a collection of visions and insights from our experts to help you stay ahead in the new year. On 9 March, during our online event “Accelerating your business in 2023”, we brought these insights to life. One of the live sessions at this event was hosted by Uilke Duinstra (Service Line Director Strategy), who talked about ways to help businesses and organisations validate innovations faster and gain management’s support. In this article, we’ll share the key takeaways from Uilke’s session with you.Lire la suiteStack
iO & Criteo, une plateforme puissante et automatisée de publicité en ligne
Chez iO, nous travaillons avec Criteo : une plateforme avancée pour la publicité digitale et les campagnes ciblées et basées sur les données. Découvrez ce que nous pouvons faire pour votre organisation.Lire la suiteWebinar
Webinar: Alternatives for Google Analytics 4
Google Analytics 4 is the undisputed king of analytics platforms. Still, alternative tools are increasingly finding their way into organisations — thanks to different features, a greater focus on privacy, or better customer support. Want to know more about the analytics landscape of 2023? In this webinar, Glenn Weuts (Head of Marketing Technology at iO) takes you into the wonderful world of web analytics. That way, you will soon be able to make an informed choice that perfectly suits your needs.Lire la suiteCase
How do you build a global B2B platform tailored to foodservice professionals?
How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iODécouvrez ce case en détailBlog
La créativité : le facteur de différenciation des marques
Comment faire en sorte que votre marque se distingue dans l'avalanche de contenus que les consommateurs reçoivent chaque jour ? Selon le iO Opportunity Report, la clé réside dans la créativité. "Si vous parvenez à formuler des réponses aux questions, aux besoins et aux problèmes de votre groupe cible grâce à des expériences de contenu créatives et orientées vers le public, vous êtes tout aussi créatif que si vous proposez une campagne publicitaire originale qui épate tout le monde", déclare Ruth Nys, directrice de la stratégie de contenu. Elle a travaillé toute sa vie dans le domaine du contenu et considère la créativité comme une constante essentielle.Lire la suiteBlog
Comment choisir un nom de marque emblématique ?
Une identité de marque puissante commence par un nom de marque fort. Le choix du nom de votre marque a donc un impact majeur sur votre réussite en tant qu'entreprise. Comment trouver un nom qui transmette les valeurs de votre marque et qui soit perçu comme un nom familier par les consommateurs ? Découvrez comment nos recherches et nos créations peuvent vous aider à ancrer votre nouveau nom dans le cœur de vos clients.Lire la suiteBlog
The importance of offline media in your media mix
Despite the increasing popularity of digital media, offline still plays an important role in the media mix for companies and brands. Offline media - also known as traditional media - such as print, radio, and TV, among others, is still a powerful way to share information with the public. A way of communicating that should not be underestimated. Why is offline media important to your brand? And how can offline and online media support your brand?Lire la suiteBlog
Public brands must invest in a buffer for their reputation
In episode 1 of the Public Brands series: Tom van Laarhoven (UWV) and Anke Heun (Belastingdienst) on brand thinking in the public sector.Lire la suiteBlog
We don’t campaign with advertising, but with content
The Police and the CBS (Central Statistical Office). Two household names in the Netherlands. They’re established brands. How do you manage them? Mirjam Otten and Mike Ackermans on brand thinking in the public sector.Lire la suiteBlog
Ter Apel is not a brand asset
The IND (Immigration and Naturalisation Service) and the Netherlands Enterprise Agency (RVO). Two public organisations that are also brands. One is known to the general public, the other to a specific group. How do you manage them from a brand and communication perspective?Lire la suiteBlog
Your organisation’s reputation is determined by your behaviour
In episode 4 of the Public Brands series: Jantien Eising from RDW (National Road Administration) and Maureen Wiersma from the CJIB (Central Judicial Collection Agency) on brand- and reputation thinking in the public sector.Lire la suiteDossier
Dossier: Public Brands
Lire la suiteBlog
Pourquoi les graphiques sont top : le pouvoir des infographies
Vous voulez raconter une histoire en ligne en n’utilisant que du texte ? Bonne chance. Il y est fort probable que le·a lecteur·rice se désintéressera de votre article avant même qu'il n'entre dans le vif du sujet. Ce n'est pas votre faute : le monde digital est essentiellement visuel, et ce sont les images qui attirent l’attention des internautes lorsqu’ils ou elles font défiler les pages. L'alphabet seul ne suffit donc pas : quand vous présentez des données, vous ne pouvez pas vous passer des infographies.Lire la suiteDossier
Dossier: B2B - Turning B2B challenges into solutions
Lire la suiteWhite paper
Increase your webshop turnover
Webshops have reached the status of shopping standard in the digital age. Users are just a few clicks away from their favourite items. Anywhere, at any time of the day, from the comforts of home. This is why online advertising on digital channels has become key to webshop owners: channels allowing you to maintain your margins and successfully activate consumers throughout the purchase process.Lire la suiteWhite paper
Sales, leads, goals: your guide to Performance Marketing
Performance marketing is a branch of marketing where you focus on results. Which results? How can you measure it and - more importantly - how do you achieve it? This is different for every organisation, but the potential of performance marketing to deliver results? That’s universal. The efficient combination of leads, sales and targets is crucial.Lire la suiteBlog
Visual brand design: discover the recipe for a future-proof brand
Your brand identity is your brand's personality, what you stand for and what you want to achieve. It is what sets you apart from your competitors. Astrid Vanwolleghem, design director at iO Antwerp, developed a seven-step plan for designing its outward reflection: the visual brand identity. "Anyone familiar with that step-by-step plan will understand why strong branding does not happen overnight," says Astrid. Take a walk through the plan and, along the way, get rid of some preconceptions about creating your visual brand identity!Lire la suiteWhite paper
Get more revenue from Google Shopping with Google CSS Managed Service
In 2017, Google was fined €2.4 billion by the European Commission for abuse of power. The internet giant was pushing comparison websites (Comparison Shopping Services, or CSS) lower in search results with Google Shopping. That fine was bad news for Google, but good news for organisations looking to make more online sales.Lire la suiteWhite paper
How to build an effective content marketing strategy
Producing content is a tactic everyone seems to rely on these days. Many organisations are creating content today — they have blogs, are active on social media, and might even publish their own magazine. But the underlying, supporting strategy? Something you rarely come across.Lire la suiteBlog
How behavioural science can help marketers understand (and influence) their customers' behaviour
Humans are not as rational as we think. To protect our brain from structural overload, we make a large part of our daily decisions 'on autopilot'. And by a large part I mean: more than 95%. Believe me, no matter how blue (DISC personality type) you are, this applies to everyone.Lire la suiteBlog
Ancrez votre marque dans la culture de votre groupe cible grâce aux médias sociaux
La valeur ajoutée des médias sociaux est parfois difficile à évaluer pour les spécialistes du marketing, en dehors des résultats qu'ils ont à offrir à l'équipe des ventes. Par conséquent, beaucoup ont tendance à les considérer comme un passage obligé, alors qu'ils représentent en réalité un formidable moyen de se faire une place dans la vie des gens. La clé est d'identifier votre marque avec la culture de votre public cible et, pour cela, ce sont bien les médias sociaux qui fonctionnent le mieux. Cela exige toutefois une certaine dose de courage de la part de votre marque.Lire la suiteCase
Comment un audit terre-à-terre a-t-il ouvert la voie aux outils numériques idéaux
Comment un audit terre-à-terre a-t-il ouvert la voie aux outils numériques idéauxDécouvrez ce case en détailBlog
The Future is Modelled: strengthening Online Marketing with Data Modelling
We notice that, in the dynamic world of digital data, modelling marketing data is taking an increasingly prominent role. The ability to model data and gain valuable insights is becoming more and more accessible to organisations. In this blog, we explore what makes data modelling so important and what has contributed to its increased accessibility. We’ll also share our experiences with helping our clients discover the potential of data modelling during our Data Discovery workshops.Lire la suiteBlog
How a sophisticated content strategy can boost your business
Having a clear online content strategy is more important than ever before and that is no surprise. The pandemic accelerated the online presence of many brands and increased digital competition. Consumers love shopping online, and we are never far away from our smartphones — we use them to pay, to scan menus, and even to track our health.Lire la suiteNos expertises
L'IA rend votre organisation plus intelligente et plus efficace
L'IA n'est pas qu'une tendance sympa. Nos experts sont là pour vous montrer comment l'IA peut apporter de la valeur à votre organisation.Lire la suiteWhite paper
Digitise your trade union services for your sector
Trade unions play a crucial role when new technologies and trends emerge. But how do you ensure that your trade union keeps up with the expectations of your demanding customers, members, and users.Lire la suiteCase
Comment lancer une nouvelle marque dans le secteur de la mobilité ?
iO et ARG "nous réparons tout, y compris votre humeur" - une collaboration pour renforcer la notoriété de la marque dans le secteur de la mobilité.Découvrez ce case en détailVideo
Steven Van Belleghem: The cost of poor 'Customer Experience' is frequently underestimated.
Companies are unaware of the enormous the cost of bad customer experiences. Out-of-pocket costs such as customer service are being pushed up, at a time when it’s becoming more difficult and expensive to find new customers.And this is happening while the brand credibility is declining and there is erosion in terms of new business development. In the video below, Steven Van Belleghem calls for more investment in customer focus, as a driver for a successful 2025.Lire la suitePresse
iO bolsters ambition with the arrival of Collin Seyger as new CFO
Lire la suiteStack
Meta Advertising – Facebook & Instagram
Nos +150 spécialistes de la publicité numérique qui savent comment intégrer les plateformes visuelles, telles que Facebook et Instagram, à votre mix média.Lire la suiteWhite paper
Successful digital transformation: 5 pitfalls you should avoid
Globally, only 30 percent of companies successfully implement digital transformation. This is because digital transformation touches every aspect of a business: from people and processes to infrastructure and customer relationships. The key to a successful transformation is to pay attention to all these aspects - but that doesn't always happen. In this white paper, we take you through five common pitfalls in digital transformation and give advice on how to avoid them.Lire la suiteVideo
AI - The future is not what it used to be
Do you remember when ... the invention of the computer caused a seismic shift in the job market? People unwilling to work with computers were quickly replaced by people who were; and today everyone carries a laptop. Today the same thing is happening with AI. In this webinar, Rodger Werkhoven will share his passion for Artificial Intelligence and introduce you to OpenAI as a love brand.Lire la suiteVideo
The Canon of Flanders: from Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter.
From Van Eyck’s brothers' Ghent Altarpiece to Rock Werchter: the Canon of Flanders is finally here. The much-discussed list resulted in a bulky book of more than 300 pages and includes an overview of the Flemish language, culture, and history from the end of the last ice age to today. But there is also an online version: www.canonvanvlaanderen.be . iO developed this on behalf of the Commission Canon of Flanders, which received a mandate from the Flemish Government, Department of Education & Training.Lire la suiteVideo
Primagaz & iO: a shared journey of growth and success
Discover the fruitful collaboration between Primagaz and iO in this 'Walk and Talk' video. In this video, you'll get a behind-the-scenes look at the collaborative dynamics between Primagaz and iO. We discuss how we dealt with challenges, how we exploited opportunities and what strategies we developed. We'll take you through our shared journey of growth and success, where trust and a commitment to excellence are central. This Walk and Talk is more than just a conversation - it is a celebration of a collaboration that has stood the test of time. It is a story of mutual growth, of learning and evolving, and of creating value for both organizations.Lire la suiteStack
iO - Usercentrics partner for Data Consent Management
Usercentrics (or Cookiebot) offers easy, transparent, GDPR compliant management of user consent and data.Lire la suiteStack
Votre partenaire CookieHub pour la gestion des consentements
CookieHub est la plateforme de gestion des consentements (CMP) pour faire de la protection de la vie privée une priorité au sein de votre organisation.Lire la suiteNos expertises
Renforcez la confiance en votre organisation grâce à une plateforme de gestion du consentement | iO
Avec iO et la bonne plateforme de gestion du consentement, vos utilisateurs comprennent et vous font confiance avec les données que vous collectez, les cookies que vous utilisez, et plus encore.Lire la suiteBlog
Everything you need to know about Consent Management Platforms (CMP)
Organisations often store user data on their websites and apps, usually in the form of cookies. But every organisation has to be transparent about how they handle this data, and let users know if their data is shared with external parties. A Consent Management Platform (CMP) can help with this. We'll tell you all about it in this blog.Lire la suiteBlog
Transformation digitale : 5 affirmations qui révèlent des problèmes potentiels
La transformation digitale touche tous les aspects d'une entreprise : les personnes, les processus, l'infrastructure et la relation client. La plupart des problèmes qui surviennent au cours d'un processus de transformation sont liés à l’un d’entre eux. Comment être vigilant et les éviter ?Lire la suiteBlog
Découvrez les opportunités publicitaires de TikTok
L’équipe social advertising d’iO s’est rendue au siège de TikTok pour le premier workshop pour agences du Benelux. TikTok est le moteur de recherche de la génération Z et une plateforme innovante qui développe constamment de nouvelles fonctionnalités. Dans cet article, nous mettrons en lumière les idées et les opportunités les plus intéressantes que nous avons apprises.Lire la suiteCase
Clear communication & vision for stakeholders
La communication, interne & externe, est importante pour Brussels Airport. Découvrez comment iO assiste l'aéroport pour cela.Découvrez ce case en détailBlog
9 conseils pour créer la campagne de Noël idéale pour votre marque
Vous les entendez ? Écoutez bien, les chants de Noël sont bientôt là. Sérieusement : Noël approche. D'ailleurs, pour moi, Noël a déjà commencé. Alors que j'écris cet article depuis mon hamac, à la fin de mes vacances en Provence, je pense déjà aux sapins, à la neige, aux belles tablées. Et, bien sûr, à la manière de tirer profit de Noël, qui est traditionnellement la période commerciale la plus chargée de l'année. Mais comment assurer le succès de la campagne de Noël de votre marque, et faire en sorte qu'elle se démarque de toutes les autres ?Lire la suiteCase
Comment aidez-vous les expatriés qui se déplacent dans le monde entier ?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Découvrez ce case en détailBlog
'Get a taste of AI' #2: Generative AI in practice - How to create business value from day 1
When you understand AI’s full potential you can use it purposefully. But how do you translate the versatile possibilities of AI into the specific context of your everyday business operations?Lire la suiteCase
Comment enseigner les dangers des médias sociaux aux enfants ?
Cet outil aide les enfants à comprendre l’impact d’une utilisation intensive de l’écran sur leur santé mentale et physique.Découvrez ce case en détailWhite paper
6 best practices for successful business innovation
How will your organisation challenge the status quo? What role do you hold in a market where the lines between different domains are becoming less distinct? How are you going to shape a future-proof business model that ensures that you are still relevant the day after tomorrow? The challenges of innovation aren't so much centered around refining your existing business model, but about responding smartly to a dynamic market where the rules are constantly changing. Therefore, innovation within your company remains essential: it enables you to tap into new markets, address new target groups and develop new propositions. Unfortunately, not every form of innovation actually leads to improvement. Our white paper shares 6 best practices for successful business innovation so that innovation does not remain a buzzword but delivers tangible results.Lire la suiteBlog
Comment maximiser l'innovation dans votre organisation ?
Explorer de nouveaux marchés, créer de nouveaux modèles de revenus, développer de nouveaux produits et solutions : la plupart des entreprises s'accordent sur la nécessité d'innover. Mais la réussite de l'innovation ne va pas de soi. Dans cet article, nous partageons quelques conseils qui augmenteront les chances de succès de votre processus d'innovation.Lire la suiteBlog
How to choose an appropriate data analytics platform?
A data analytics platform extracts data from websites and apps and processes it into actionable insights for your business operations. At the beginning of 2023, Google Analytics still had a market share of over 85% in our region and the choice was often an easy one. However, after a series of complaints and questions about its compatibility with GDPR legislation, Google Analytics is balancing on the edge of legality. Consequently, the following question arises: what should you pay attention to when choosing another data analysis platform?Lire la suiteWhite paper
The key insights from Corporate Klooien – Back to Tomorrow
If you were to start all over again tomorrow, would you end up where you are today? In the 2023 edition of Corporate Klooien, we worked with professionals from influential organisations to explore their ideal future scenarios. We examined how they can deliver value and determine the right priorities in their specific situations. We did this using our own Corporate Alt Delete method.Lire la suitePresse
iO appoints Rachel Vermeulen as Managing Director of Campus Eindhoven
Lire la suitePresse
iO named the most customer-focused digital agency in the Netherlands
Lire la suiteWhite paper
Flawless content migrations
Do you want to rebrand your organisation? Is an acquisition or merger imminent? Or do you want to improve your customer experience, and does this require an organisational change? For these types of digital transformations, changing technology is often a challenging and crucial part for organisations of all sizes. Whether you need to upgrade the CMS system to a newer version, or you want to increase your innovation speed with a headless CMS, there is often one element that receives little attention: the content migration. Far too often, a content migration is nothing more than the last thing on the list, because it’s the technology that requires a lot of attention and budget, isn’t it? How complex can it be to lift and shift the content from the old system to the new?Lire la suiteCase
Comment maximiser le taux d’engagement de votre newsletter?
Optimiser le contenu et la présentation : Comment iO a transformé l'engagement de la newsletter de Proximus. Lisez l'étude de cas ici.Découvrez ce case en détailCase
Comment allier rebranding et refonte de site pour une meilleure expérience utilisateur ?
Créer une plateforme cohérente : Le rebranding et la refonte du site d'Assuralia pour une meilleure expérience utilisateur Lire l'article ici.Découvrez ce case en détailCase
Comment exploiter les réseaux sociaux pour moderniser votre communication digitale ?
Moderniser les communications numériques dans l'automobile : Libérer le potentiel des réseaux sociaux. Lire l'article ici.Découvrez ce case en détailCase
How do you double your mobile conversion within 4 years?
What it takes to make booking as easy as possible for you? Discover the power of a strong management vision, a streamlined work process, and long-term, open, and transparent collaboration between Landal GreenParks and iO.Découvrez ce case en détailBlog
2023 Christmas commercials: mediocrity, craftsmanship, clichés and sometimes... brilliance
It’s that time again: It’s Christmas commercial season 2023. I’m ready for a wagonload of snow, candy, British stars, and tortured covers of familiar songs. And what did I get? Exactly that. I love it! A (completely objective) overview of the (mostly) British 2023 Christmas commercials. Brace yourself for Rick Astley, kisses, Ryan Reynolds, talking mittens, singing oven gloves, pink flamingos, John Travolta as Santa Claus and... a rediscovered hit from 1965. And... What did John Lewis do?Lire la suiteBlog
2023: a year in an era of change
Does the name Leonhard Huizinga still ring a bell for anyone? Once a popular Dutch writer, now forgotten. He made his debut in 1936 with the book 'De Gestroomlijnde Wereld'. Already a wanderer at a young age, Huizinga's book opened an unknown world to many readers. An exotic world, which seemed to be getting smaller and smaller, because it was more accessible by car, train, boat, and airplane. Faster, more comfortable and with more and more streamlining — quite literally. Curious, boundless, full of wonder. Not realising, as early as 1936, that over that same world lay the shadows of tomorrow.Lire la suiteCase
Comment rendre les emplois au port attractifs ?
Nous avons créé une toute nouvelle plateforme d'emploi pour le Port d'Anvers-Bruges avec une campagne créative et multimédia. Apprenez-en plus.Découvrez ce case en détailCase
L'application de Cibor : pour un fonctionnement efficace de l'ensemble de l'organisation
Une app personnalisée axée sur le client qui planifie automatiquement la solution la plus efficace et permet d'établir des rapports rapides. En savoir plus.Découvrez ce case en détailVideo
Challenger Stories: Brandt & Levie turns the meat industry on its head
For Brandt & Levie, responsible production is not an afterthought, but the core business. The Amsterdam sausage maker produces animal-friendly meat according to its own recipe — exclusively from well-kept pigs. An impactful story about sustainability in an industry that sometimes struggles to find it.Lire la suiteVideo
Challenger Stories: Natuurhuisje protects local biodiversity
Natuurhuisje is not just a booking platform for holiday homes, it's a full-fledged climate company. Nature is at the heart of everything they do, and it's — in their own words — their responsibility to protect it. The booking platform is merely a means to that end. That's why Natuurhuisje donates part of its revenue back to local projects to improve biodiversity.Lire la suiteBlog
Our customers don't have a choice, so we take that obligation seriously
In episode 6 of the Public Brands series: Inge Rohde from CBR and Leonie van der Mark from AVROTROS talk about brand and reputation thinking in the public sector. Read the interview here or listen to the podcast.Lire la suiteWebinar
Crucial for your marketing in 2024: Google Consent Mode V2
The marketing world is changing faster and faster, with a new update or new guidelines to discover every day. Google Consent Mode version 2 is an upcoming update from Google that aims to help website owners comply with increasingly stringent privacy legislation (AVG/GDPR). This implementation is mandated by Google from March 2024. So be sure not to hesitate and get informed in this webinar so that you can set up the right actions in preparation.Lire la suiteWhite paper
Corporate Alt Delete – Rewrite your organisation’s founding story
Corporate Alt Delete is a book that bridges the gap between two worlds within an organisation: Team Horizon, thinking in opportunities, and Team Business, focused on current results and business value. This book invites you to breathe new life into the old founding story of the organisation, enriching it with today's market knowledge and business capabilities. Why read Corporate Alt Delete?Lire la suiteBlog
Bing : un nouveau moteur de recherche pour toucher votre public cible
Google est le leader incontesté du marché des moteurs de recherche, et le restera probablement pendant un certain temps. Cependant, pour ce qui est des requêtes de recherche, on observe récemment un challenger à ce monopole : Bing de Microsoft. Au cours des derniers mois, Bing a fait des progrès considérables, passant de 1 requête sur 20 à près de 1 sur 5. Cette influence croissante et la part de marché de Bing sont des éléments à prendre en compte dans vos stratégies digitales. Vous pouvez ignorer 5 % de vos visiteur·euse·s potentiels, mais ignorer 18 % des requêtes qui mènent à votre entreprise pourrait être néfaste pour vos résultats.Lire la suiteDossier
Dossier: successful innovation
Lire la suiteBlog
‘Get a taste of AI’ #3: How vectors add flavour and value
Every new era requires new fuel, and the AI era is no exception. Simply collecting raw data is not enough to effectively utilise generative AI – you also need to process and interpret the data. The vector database bridges the gap between data and AI, enabling valuable output and optimal customer experiences. In this article in our ‘Get a taste of AI’ series, you will learn how vectors work and gain the tools to apply them in your daily practice. The term “vector” may not be familiar to the general public, but its impact certainly is. Vectors provide more accurate results and recommendations in search engines and recommendation engines, improving the user experience. They add context and relevance, making the difference between a positive and a negative experience. But how does this work exactly? And how can your organisation leverage vectors for AI?Lire la suitePresse
4 out of 10 Belgians are digitally vulnerable
Lire la suitePresse
iO helps KNMI keep the Netherlands safe in terms of weather and climate in 2024
Lire la suiteCase
Augmentation des taux de conversion et de la valeur des commandes grâce à un configurateur UX
iO a développé un site web et un configurateur orienté UX pour et avec Suzuki Belgique. Lisez tous les détails dans cet article.Découvrez ce case en détailBlog
Google introduces Interaction to Next Paint as a new Core Web Vital
From March 12, we welcome a significant update in the world of web performance with the introduction of Interaction to Next Paint (INP) as part of the Core Web Vitals. But don't worry, you don’t have to be a web developer to understand: we’ll explain the importance of this update in plain language.Lire la suitePresse
iO welcomes Martine Lemans as Managing Director of Consultancy Division in the Netherlands
Lire la suiteCase
Un multisite Drupal pour Facilicom
Comment faire passer en ligne une histoire claire qui génère du trafic vers votre site web quand vous représentez plusieurs entreprises ? Découvrez-le en lisant ce case.Découvrez ce case en détailWebinar
Corporate Alt Delete - give your organisation an innovation boost
How do you keep your business dynamics fresh and boost the innovation potential and that pioneering mindset in your organisation? Corporate Alt Delete invites you to take a fresh look at your organisation and jointly rewrite your story. Corporate Alt Delete is a book, a workshop, a mindset, and now also a webinar.Lire la suiteCase
Comment nous mixons technologie & marketing pour la pharmacie en ligne Farmaline
Comment iO maintient sa collaboration fructueuse avec Farmaline sur le long terme ? En associant un lien de confiance solide à une synergie efficace entre ses services technologie et marketing.Découvrez ce case en détailPresse
iO helps companies tap into their innovation potential
Lire la suiteCase
Comment une nouvelle image de marque a-t-elle contribué à renforcer la position de l'entreprise sur le marché ?
Pour Prowise, spécialiste des écrans interactifs et des logiciels éducatifs, iO a conçu un nouveau site web WordPress complété par une nouvelle voix de marque et un nouveau texte.Découvrez ce case en détailWhite paper
Whitepaper: Creating exceptional customer journeys with a Digital Experience Platform
In markets that are saturated with options and with customers that are overloaded with choices, it's an exceptional customer experience set will set you apart. A Digital Experience Platform can help you accomplish this - and we'll tell you how.Lire la suiteWebinar
From branding to brand experience: how to create a coherent brand experience
In today's crowded marketplace, consumers are faced with a multitude of options. It's vital that your brand not only stands out but is also seen as positive and consistent. Additionally, you must be able to adapt seamlessly to market changes, all while maintaining your credibility and authenticity. Are you interested in discovering how to achieve brand experience excellence? Watch the recording now.Lire la suiteCase
Trouver le lieu idéal pour transformer un événement exceptionnel en un souvenir inoubliable
Découvrez comment iO a rendu les sites web et le portail de High Profile Locaties plus faciles à gérer, à trouver et plus évolutifs. Lisez ce case.Découvrez ce case en détailNos expertises
Accessibilité digitale : l'ouverture à tous les utilisateurs I iO
Améliorez l'accessibilité de votre site web grâce aux conseils des experts d'iO. Découvrez où en est votre organisation et contribuez dès aujourd'hui à bâtir un monde numérique plus inclusif.Lire la suiteWebinar
Webinar: elevate your brand: mastering the art of content strategy
How can you effectively utilize content to promote your brand? How can you ensure that your brand stands out with persuasive creations across the appropriate platforms? These questions will be answered in our complimentary webinar, where you'll gain insights on developing a content strategy that seamlessly aligns with your marketing channels and target audiences. Watch the recording below.Lire la suitePresse
Amnesty International Vlaanderen and iO put a human face on hope with ‘the power of the people’
Lire la suitePresse
NMBS picks iO as innovation partner and service design expert
Lire la suitePresse
Strategic boost for iO with two new senior hires
Lire la suiteWebinar
Webinar | Will your organization be ready on 28th June 2025 for the EU's Digital Accessibility Law?
Will your organization be ready on 28th June 2025 for the EU's Digital Accessibility Law? Today, for your organization or business to thrive, a digital presence is essential. However, this online presence also brings about a growing need for digital accessibility. Moreover, the EU expects your organization to be digitally accessible by mid-2025. Discover why this is important and how to approach it during our webinar on 22nd August.Lire la suiteWebinar
Webinar: discover how digitally mature your business really is (and what steps to take next)
As a CEO, managing director or marketing manager, you’re steering your ship towards the digital future. But here’s the challenge: how do you ensure you’re on the right course? Which aspects are thriving, and which ones need a boost? Register for our webinar and discover exactly how your company can move towards complete digital maturity.Lire la suiteBlog
Discover conversational AI search
Conversational search in the form of an AI chatbot lets your website visitors interact with your content, resulting in a better customer experience.Lire la suiteBlog
Tout ce que vous devez savoir sur le modèle Double Diamant
Offrir une bonne expérience à vos client·e·s, cela commence par une stratégie solide. Mais comment élaborer une stratégie adaptée à votre organisation et à ses objectifs ? Chez iO, nous utilisons pour cela le modèle Double Diamant, qui, en design thinking, sert de fil rouge créatif pour la résolution de problèmes. De la conception de produits à l’UX et bien au-delà : l’approche Double Diamant permet de résoudre efficacement des problèmes complexes, quel que soit le secteur et la taille de l’entreprise. Dans cet article, nous allons faire en sorte de présenter ce modèle aussi concrètement que possible, afin de vous permettre de l’utiliser par vous-même et de créer pour vos client·e·s une expérience qui les marque durablement.Lire la suiteCase
How to deliver a consistent brand experience across 35 countries
Comment développer un concept retail digital international qui fasse passer l'expérience client à la vitesse supérieure ?Découvrez ce case en détailPresse
Amnesty International calls attention to human rights violations in the Democratic Republic of Congo
Lire la suiteBlog
iOS 18 et RCS changent la donne pour les marques et les spécialistes du marketing
Avec le lancement récent d'iOS 18, le service de messagerie Rich Communication Service (ou RCS) est enfin largement disponible. Cela peut avoir un impact considérable sur la façon dont les marques et les spécialistes du marketing communiquent avec leurs client·e·s. Dans cet article, nous nous penchons sur les tenants et les aboutissants du RCS et nous expliquons pourquoi, chez iO, nous sommes convaincu qu'il offrira de meilleures expériences.Lire la suiteBlog
7 idées reçues sur le branding
Le branding est un élément crucial d'une marque à succès. Pourtant, il est encore trop souvent confondu avec le marketing ou la publicité. Ainsi qu'avec l'identité d'entreprise, la stratégie de marque, ou le positionnement. De nombreuses idées reçues sur le branding ne sont pas complètement (voire pas du tout) exactes. Dissipons-les une fois pour toute !Lire la suiteWhite paper
Every experience matters: Unravel customer experiences with the Experience Model
Your brand has to compete with an unprecedented number of messages and stimuli for attention. To stand head and shoulders above the rest, it is essential to offer distinctive customer experiences. And that starts with a deep understanding of customer experiences.Lire la suiteWebinar
Inclusivity at the forefront: Embracing digital accessibility
Discover how prioritising accessibility can transform digital presence and drive business success.Lire la suiteWhite paper
AI beyond technology, your AI guide to business value
AI is everywhere. The challenge is how to make it tangible. It is no longer just about the technology, but about the business value and integration into processes. In this white paper we take you through the developments that affect your business and revenue.Lire la suiteBlog
The professional communication dilemma: To email or not during the festive season.
Email campaigns during December are always a challenge. The volume of email increases steadily every month of the year and reaches a peak during the festive season. For example, MailChimp, the leading email service (according to their 2023 annual report) sends no less than 21.3 billion emails in December. Do you want to know how to make sure your festive emails reach your target audiences?Lire la suiteBlog
6 conseils pour rester concentré·e dans un paysage MarTech fragmenté
Naviguer dans le paysage MarTech en pleine expansion peut se révéler déroutant, mais avec une stratégie claire et une approche ciblée, vous pouvez construire un stack MarTech efficace qui booste vos succès marketing.Lire la suiteBlog
From a brilliant seasonal whodunnit, to cringe-worthy singing oven mitts: here’s the very best (and worst...) Christmas commercials of 2024.
It's the most wonderful time of the year again! Christmas! Or no, better still: it’s time to feast our eyes on the spectacular (British) Christmas commercials. They’ve released a tidal wave of clichés (snow, turkey, tears, Santa Claus/women in all shapes and sizes and gifts, lots of gifts). What’s striking about this year: the brands you expect a lot from are disappointing (spoiler 1: Disney...) (spoiler 2: John Lewis...) and brands that you don't expect much from after years of misery and gloom, excel (spoiler 3: Etsy). Let’s get into the festive spirit with 2024’s Christmas offerings.Lire la suiteBlog
Dynamic Creative Optimisation: Maximise conversions with hyper-personalised advertising
Developing, rolling out and constantly adapting large advertising and banner campaigns in multiple languages and formats? This time-consuming, complex task can eat up a lot of your marketing budget. Dynamic Creative Optimisation (DCO) makes this process a lot more efficient. Find out how DCO can take your campaigns to the next level and save precious time.Lire la suiteBlog
Evelyne Berden and Jolien Struyf share insights on HubSpot INBOUND in Boston
This article was originally published on marketingreport.nl IO’s Evelyne Berden, Domain Lead Marketing Automation, and Jolien Struyf, Team Lead Marketing Automation travelled to Boston in the United States to attend the HubSpot INBOUND conference between 18 and 20 September. This conference focuses on the latest developments in marketing, sales, AI and customer experience. They spoke to Marketing Report about their experiences and everything they learned at INBOUND.Lire la suiteWebinar
How conversational AI is transforming customer experiences
Do your customers know that they can find what they are looking for on your website easily? Conversational search, supported by an AI chatbot, makes it possible for your visitors to navigate your content seamlessly. The result? Better customer experiences. Introducing new technology such as conversational search can be challenging and is never without risk. In this webinar, we will take you through the ins and outs, to ensure that you and your organisation can get the best out of this innovation.Lire la suiteBlog
Netherlands’ 2024 Christmas Ad Campaigns: A Festive Review of Hits and Misses
Bye Saint Nicholas! See you next year, safe travels back to Spain! Welcome Mariah, come on in. At long last, Christmas commercials are finally 'allowed' again in the Netherlands (in England they have been loose for some time). To that end, here is my deep dive into the Dutch commercial harvest so far. Drum roll: check out the Dutch Christmas commercials of 2024.Lire la suiteBlog
Passez du chaos à la conversion : structurez vos données pour un marketing one-to-one réussi
Aujourd’hui, les consommateur·rices·s exigent que vous répondiez à leurs attentes en constante évolution. Ils veulent des réponses hyperpersonnelles et des solutions sur mesure. Vous devez donc connaître votre groupe cible sur le bout des doigts. Et, pour cela, vous avez besoin de données de qualité, bien structurées et centralisées. Vous n’avez pas encore organisé vos données ? Nous vous aidons volontiers à mettre de l’ordre dans le chaos. Un audit vous permettra d’identifier les points d’achoppement et d’élaborer une stratégie claire pour une structuration intégrée de vos données. D’infinies opportunités s’ouvriront alors à vous en matière de marketing one-to-one et de croissance stratégique.Lire la suiteVideo
Aftermovie CX Event - What makes customers leave; and how to make them stay.
More than 200 marketing professionals and business leaders joined Steven Van Belleghem to talk about how to deliver consistently great customer experiences, every time. Check out the aftermovie to get an impression.Lire la suiteVideo
Aftermovie: iO Table Talks Amsterdam
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Amsterdam-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Utrecht
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Utrecht-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Brussels
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Brussels-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Herentals
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Herentals-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Ghent
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Ghent-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Antwerp
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Den Bosch
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Den Bosch-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Rotterdam
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Rotterdam-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Eindhoven
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Eindhoven-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Antwerp pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Rotterdam pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Rotterdam-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Antwerp pt.3
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Antwerp-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Amsterdam pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Amsterdam-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Ghent Herentals
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Ghent Herentals-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Pitch Consultants
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Pitch Consultants-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Den Bosch pt.2
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Den Bosch-edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Club Edition
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Club Edition to get an impression:Lire la suiteVideo
Aftermovie: iO Table Talks Club Edition
iO Table Talks are all about bringing blended competencies together: sharing diverse experiences and knowledge. An opportunity to have conversations with leaders and experts from all kinds of business and public sectors, to feel connected, and to talk about issues and shared challenges. iO Table Talks makes this knowledge sharing possible: to blend, to learn and to share insights. Check out the aftermovie from the Club Edition to get an impression:Lire la suite