Lots of opportunities up for grabs

With over 58% of all search queries happening on mobile devices and nearly 30% being location-related, the significance of local search cannot be overlooked. According to Google, a staggering 76% of users who search locally on their smartphones visit a business within a day. Moreover, 28% of these searches result in actual purchases. Investing in local SEO and maintaining a strong online reputation establishes a foundation for sustained success and prepares businesses for the increasing influence of AI on search results.

Did you know that there’s significant potential to maximise the impact of Local SEO efforts for Dutch and Belgian retail chains? Many companies overlook optimisations that could significantly enhance their visibility on Google (Maps). To shed light on this, iO analysed 97,474 business profiles across 14 industries, among which are dozens of major retail brands in the Netherlands and Belgium.

In this webinar, we will show you:

• findings from the Local SEO Benchmark report

• valuable insights, tips, and tricks

• strategies on how to leverage these insights effectively