Get more out of your marketing budget with Marketing Mix Modelling

Digital marketing offers a lot of opportunities in the field of data-driven working. But at the same time, taking advantage of these opportunities is becoming increasingly difficult. Fortunately, there are plenty of alternatives. Data is constantly being generated and in ever larger quantities. It's a matter of using it in the right way. Work more efficiently, reduce costs and generate more revenue.

In this webinar Lars van Tulden explains how Marketing Mix Modelling:

• Provides insight into how behaviour affects channel attribution

• and how it helps you calculate the most effective budget distribution across marketing channels for the highest return.

In this webinar you will discover:

• How does Marketing Mix Modelling work?

• What do you need to model your marketing mix?

• What does Marketing Mix Modelling deliver

• How can you get the most out of your marketing budget.

Who can benefit from marketing mix modelling?

Contrary to popular beliefs, marketing mix modelling is not just for multinationals spending millions of euros on marketing every year. Smaller organisations can also benefit. If you already have a reasonable amount of usable ad data, you can get going with marketing mix modelling quickly.