We’ve all noticed that in the dynamic world of marketing data, traditional attribution models are less and less relevant. Changes in technology and legislation mean that we have to look for alternatives. Modelling of marketing data is playing an increasingly prominent role and is becoming more accessible to organisations. Marketing Mix Modelling offers you unique insights into channels that are increasingly difficult to predict in a cookieless world. Find out all about it in this webinar.
Digital marketing offers a lot of opportunities in the field of data-driven working. But at the same time, taking advantage of these opportunities is becoming increasingly difficult. Fortunately, there are plenty of alternatives. Data is constantly being generated and in ever larger quantities. It's a matter of using it in the right way. Work more efficiently, reduce costs and generate more revenue.
In this webinar Lars van Tulden explains how Marketing Mix Modelling:
Provides insight into how behaviour affects channel attribution
and how it helps you calculate the most effective budget distribution across marketing channels for the highest return.
How does Marketing Mix Modelling work?
What do you need to model your marketing mix?
What does Marketing Mix Modelling deliver
How can you get the most out of your marketing budget.
Contrary to popular beliefs, marketing mix modelling is not just for multinationals spending millions of euros on marketing every year. Smaller organisations can also benefit. If you already have a reasonable amount of usable ad data, you can get going with marketing mix modelling quickly.
For 6 years now, Lars has been mining the new gold that is data. Considering the power of data to improve digital products and solutions, he loves showing clients the true value of their own channels – through numbers and his own sheer curiosity.
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