iO Table Talks S1E16 Brenda Smith, CMO A.S. Watson Benelux

iO Table Talks Podcast Cover - Blenden met Brian

Brian talks with Brenda Smith, CMO of A.S. Watson Benelux (Kruidvat and Trekpleister), about the 'Baby Kadobox' marketing programme, challenging agencies to experiment with AI, the 'Inclusion Council', media mix modelling, contextual marketplace approach, and retail media. 

Brian mixes a non-alcoholic gin & tonic for Brenda: lots of ice, 50ml non-alcoholic gin (Tanqueray 0.0), 150ml Fever-Tree Indian Tonic Water, garnish with a slice of orange and a sprig of rosemary. 

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