iO Table Talks S2E12 Sylvie Irzi, VP Tribe Lead Telenet Commercial Tribe - Telenet

iO Table Talks Podcast Cover - Blenden met Brian

Brian talks with Sylvie Irzi, VP Tribe Lead Telenet Commercial Tribe at Telenet, about the GenAI frontrunner role, deploying predictive modelling at scale, the use of first-party data, offering the best entertainment experience in Belgium, the importance of 'closing the loop' when testing, and Telenet's 'Check and Smile' platform. 

Brian mixes a Strawberry Gin Cocktail for Sylvie: take a gin tonic glass and put sliced strawberry, a slice of lime and a sprig of mint in the glass, 50ml gin, a tablespoon of grenadine, fill the glass with ice and top up with sparkling water. Stir and garnish with strawberry. 

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