The 7 pitfalls of personalisation

Personalisation revolves around adapting the user experience based on the user segment. But setting up a good personalisation strategy is not as straightforward as it seems. We’ll show you 7 pitfalls of personalisation and how to avoid them in this whitepaper.

Download the whitepaper

A strong personalisation strategy relies on different techniques that analyse a visitor’s behaviour and personalise the user experience based on that information. This allows you to optimise the entire customer journey for different segments and offer the best possible experience for every user at all times.

In this white paper:

  • What you can do with personalisation

  • The 7 pitfalls of personalisation

  • How to tackle personalisation – the right way

New knowledge opening new doors to success

Personalisation is an ongoing process that requires constant optimisation. It could be the final optimisation step of your online marketing strategy. If you consider the pitfalls, that is.

About

Eddy Boeve

CRO, UX & Personalisation Expert @ iO

Eddy Boeve est un expert de premier plan en optimisation de la conversion (CRO), en expérience utilisateur (UX) et en personnalisation, avec une carrière impressionnante de plus de 35 ans dans le secteur Internet et informatique.

Sujets pertinents

PersonalisationCustomer ExperienceConversion Rate Optimisation (CRO)