Loyalty and data as input for success and regular customers
Customer lifetime management and loyalty programmes don’t just help you sell more. They give you information on your customers’ buyer behaviour, giving you the chance to personalise your offer. Our experts use the right tools to ensure that your target audience chooses your services and products. The result: loyalty and CLM applications that turn your regulars into brand ambassadors.
At iO, we have technology, strategy, content, and marketing experts who all combine their knowledge and expertise to shape the conversations that solve problems and help customers. That’s how we strengthen our CLM and loyalty knowledge with input from our end-to-end offering for a result that ticks all the boxes.
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Case story - Q8
Creating meaningful, lasting relationships
Growing the love for your brand over the many domains of marketing & communications.
Starting with your brand identity, positioning, communication and activation. Uniting these factors amplifies your brand recognition and likeability. We created the Q smiles loyalty programme for Q8. Part of their successful multi-channel mix.
Why organisations trust iO to handle their CLM and loyalty
Our experts represent an end-to-end collaboration. We don’t just set up (the technical side of) loyalty programmes. We also extract vital knowledge from data and implement campaigns by strategically using segments from your database and your organisation’s contacts.
We connect on- and offline CLM to loyalty, linking offline loyalty cards to online buyer behaviour, for instance.
Loyalty programmes aren’t solely applicable to a B2C target audience. They can also come in handy in a B2B landscape – that’s something our marketers are keenly aware of.
Like any real strategist, we never ‘just’ set up loyalty programmes. Our loyalty programmes are always a part of a sound commercial strategy for optimal results.
Because of our experience with CRM systems and marketing automation, we have the right foundation to handle the required tooling to set up CLM and loyalty initiatives efficiently. We provide an extra boost with clear data analyses and complete data streams.
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Pourquoi choisir iO ?
iO est un partenaire end-to-end disposant d'une expertise à la fois vaste et approfondie. Nos experts en marketing, technologie, stratégie et contenu affichent des années d'expérience dans leurs domaines respectifs. Ils savent donc comme personne relever les défis les plus complexes.
Ainsi, nous vous aidons non seulement à bâtir une marque forte, mais aussi à :
Appliquer votre design de marque théorique dans la pratique, de différentes manières ;
Faire les bons choix technologiques pour toucher vos groupes cible ;
Penser stratégiquement l'avenir de votre organisation ;
Utiliser différents canaux pour transmettre votre message de la manière la plus authentique possible.
Enchanté, nous sommes iO
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