La conception de produits : lancer des produits et des services innovants

As a (digital) marketing manager you know your brand’s products and customers inside out. And you want nothing more than to devote your time to devising your next successful campaign; inspiring website visitors to complete the sale or building customer loyalty. Your time is valuable, and you don't want to waste it on setting up a team, arranging workflows and associated work process before you can delight your (potential) customers. How do you tackle operational, technical, or repetitive tasks efficiently?

With a multidisciplinary team, we assist you in the implementation phase to create marketing materials and accelerate your campaign’s go-live. We do this across digital marketing domains: websites, apps, marketing automation, product content management, tagging and analytics. Focused on reaching your target group at the right time, on the right channel, with the right content.

What makes our approach so special? Our team becomes part of your organisation's digital marketing department, creating a seamless transition from build to run. Bringing development and execution together so that campaigns are perfectly executed and the learnings from each campaign remain within your organisation, so that you can make subsequent campaigns more successful.

What does support in daily marketing operation look like in concrete terms? 

Think, for example, of annual campaigns, such as AkzoNobel's colour-of-the-year campaign. We take care of the set-up of email campaigns, create all web pages including configuring product and colour collections and make real-time optimisations based on data-driven insights.  

Another example is the Philips Hue product launches. After requesting a product launch, we determine the scope with important stakeholders. A multidisciplinary team then works simultaneously on the rollout of the product launch: 

• Web specialists create the campaign pages for multiple countries and ensure that the product is available online in any language 

• Marketing automation specialists select the target audience, write HTML, and build automated email campaigns 

• Product content management specialists monitor the entire product creation process 

• Analytics specialists create and analyse dashboards to gain insight into customer profiles and customer behaviour, and then implement remarketing campaigns