Optimize Your CRM with HubSpot's AI Technology 

The power of ChatSpot lies in its ability to collect specific CRM data upon your request. However, the effectiveness strongly depends on the clarity of your question and the structure of the database. A well-organized and accurate database is crucial for high-quality results. The principle of "garbage in, garbage out" applies here as well. 

ChatSpot can answer almost any question, from locating contacts in a specific region to generating detailed reports: 

• The number of CRM contacts from Antwerp. 

• Finding companies in the food industry with more than 250 employees. 

• Drafting a professional email to a potential customer. 

• Showing monthly website traffic as a bar chart. 

• Compiling a report of recently added companies and categorizing them by country. 

• Exporting reports to Google Sheets. 

• Generating images for social media campaigns. 

Whether you're seeking insights for sales, marketing, or customer service, ChatSpot offers tailored support. It can even assist in creating workflows or generating contacts and support tickets directly from your CRM. 

This versatility makes HubSpot more accessible than ever, even for those without technical knowledge or experience with CRM systems. 

ChatSpot is currently in the 'public alpha' phase and is on the verge of exciting developments. Now that ChatSpot.ai is freely accessible to everyone, it offers a prime opportunity to experiment with AI-driven CRM optimization without any limitations. 

Creating content is a cornerstone of any successful inbound marketing strategy, but even the most seasoned writers sometimes hit a creative block. Content creation requires significant time and effort. Are you looking for inspiration for a new blog article or that crucial email to a customer? HubSpot's Content Assistant (CA) is here to help. 

This tool is capable of generating engaging blog titles and introductions, as well as assisting with the setup of landing pages and web pages. It also facilitates brainstorming sessions; ask the CA for ideas on how to promote your product or service. 

You can also use the assistant to create a first draft of an email, which you can then customize and refine as needed. 

The introduction of AI features by HubSpot enables you to get more done in less time. Whether it's creating dashboards, writing blog posts, or obtaining crucial data for stakeholders, these tasks can now be efficiently executed with a few simple commands via the Content Assistant and ChatSpot. 

Thanks to this technological advancement, the role of iO (and similar agencies) is increasingly shifting towards that of a strategic partner. Together, we work on solving complex problems, streamlining business processes, and coming up with creative solutions.

Want to know how we can help you use HubSpot (more) efficiently? Contact our experts for more information.