Dossier /

Dossier: Video marketing

In short

Images say more than a thousand words, but which words? Video content is king. Every month, we watch at least 1.7 billion videos on YouTube, and visually powerful social media networks like Instagram and TikTok are wildly popular. Therefore, creating and distributing the right content is important - and technologically and financially feasible for every budget and message. Now, how do you tell a proper visual story of your own? How does video fit into your marketing? Read all about it in this dossier.

Whitepaper

Video content in your marketing mix: the definitive guide

Spoiler alert: video is at home in your marketing mix,ideally with its own unique approach – video marketing. Video stands out, you can do a lot with it and the information it carries sticks better. It doesn’t just grab your target group’s attention, it also has an inherent credibility. For these reasons and more, video offers endless possibilities and should be more than 'just' an element in your content marketing strategy.

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Whitepaper

Tell your story with video

Making and distributing fun and striking videos isn’t just for the wealthy, happy few. Today, creating quality video content is technologically and financially feasible for every budget and every message. In a market that’s overflowing with content, where smartphones have high quality, film-worthy cameras and on the back of the positive inspiration from YouTube and TikTok, any barriers that people might have felt that held back their video creativity were blown away. Discover everything there is to know about video in our white paper.

Blog

Does video have a place in your B2B content strategy?

Is your content strategy already harnessing the power of video? Video is everywhere. Every month, 1.7 billion unique visitors watch at least one video on YouTube, and visual social media such as Instagram and TikTok are extremely popular. B2B is not immune to this. With the rise of video can we expect to see the decline of the copywriter and the arrival of the video content creator? It's not so black and white, thankfully. But, as marketers say, as a company it’s always better to respond to trends so you don’t get left behind. And video has long ceased to be a 'throwaway' trend. How can you integrate video into your content strategy? And what are the benefits?

Blog

Are online (3D) product configurators already boosting your sales?

Product configurators are already an established part of many sales processes. Just think of interiors, furniture, cars and personalised (luxury) products. But did you know that you can use product configurators and 3D visualisation to boost your sales processes? It’s not just an added bonus, or technical wizardry that’s just there to impress, but real technology that converts leads.

Rewatch

Ready, click, action! Get started with interactive video

Video, a one-way medium? A thing of the past with the arrival of interactive video: video footage at the control of the viewer, by means of clicks, choices, and forms. We all recognize video’s power as a medium, interactive video is the next big thing. On June 23nd iO Service Line Director Clarck Masschelein will share with you the ins and outs of interactive video’s potential, all in a single webinar. This webinar is given in English.

Whitepaper

Interactive video for the static marketer

Interactive content engages people with choices, questions, and options. That’s no different with interactive video — in stark contrast to traditional video, which is linear and forces the viewer to watch passively.

Whitepaper

Why you should use video and visual storytelling in your content approach

Visual storytelling and video hit the right notes with your target audience – using words, images, and sounds. With an approach of 'less selling, more telling' you transcend the product level and tell your audience a story. This makes visual storytelling an intuitive and attractive format to create authentic bonds with your customers, employees, or prospects.

Blog

Subtitling videos: best practices and useful tips

Video is a very popular format, especially on social media. Thanks to the – often unpredictable – algorithms of social media, videos can go viral and generate millions of global views in a matter of hours. Additionally, as a format, video offers the best of both worlds as it can be used as entertainment as well as a powerful marketing tool to help companies generate leads. In other words: it’s impossible to imagine a world without video. But did you know that subtitles can take your videos to a whole new level? In this blog post, we’ll cover: