Videos allowing the viewer to interact are by no means science fiction. In fact, modern entertainment has been using interactive content (Black Mirror, Unbreakable Kimmy Schmidt) for some time now. It’s unique selling point? The opportunity for you, the viewer, to make impact. By employing an interactive structure, also known as branching, the viewer eventually determines the content. Targeted advertising at its finest?
Of course, interactive video can be much more than 'mere' entertainment. As a medium, it promises plenty of opportunities to advertise and raise awareness. During this webinar, we will dive deeper into the creative aspect of interactive videos. What can you use them for? What do we know about clickthrough rates and conversion rates compared to traditional media? What do we need to watch out for? But, above all, we answer the single most important question: is interactive video worth your investment?
Oh yes, for those of you already familiar with interactive video: we’ll be covering use cases like Static/Sticky hotspot, Overlays and 360° viewing just as well.
