The benefits of Google Marketing Platform & iO
iO is your certified GMP Partner
As a Certified Google Marketing Platform Partner we provide you with a comprehensive understanding of the possibilities of GMP and/or can take care of your marketing and advertising with GMP. More than 100 experts are available to share their expertise with both each other and you to maximise your marketing potential together.
Would you like to talk about Google Marketing Platform? Let's talk.
Here’s what one of our experts has to say about Google Marketing Platform
Google Marketing Platform
Google's Marketing Platform is an advertising and analytics platform that helps you get the most out of your marketing activities and results. Everything you need to take control of your marketing processes, end-to-end.
Why choose Google Marketing Platform?
The GMP ecosystem offers a range of integrated solutions to help you optimise your marketing efforts both on and off your website.
Set up ads with Display & Video 360 and Search Ads 360
Manage campaigns with Campaign Manager 360
Add data collection tags to your website and/or app with Tag Manager
Gain insight into your customers’ journey and optimise your ROI with Analytics
Create interactive dashboards and generate reports with Looker Studio
Google Marketing Platform’s tools
Prepare your marketing for the future
In the second half of 2024, Google will be phasing out third-party cookies. This makes first-party data (data that you collect yourself) increasingly important.
In our whitepaper "How to Develop a First-Party Data Strategy", we explain how you can take action to collect and implement your own first-party data.
Want to use Google Marketing Platform yourself?
At iO, we’re here to help. Optimise your marketing and advertising together with our experts.
Great to meet you, we are iO
How can we help with your Google Marketing Platform?
We're excited to see how we can help you.
