Sitecore Customer Data Platform (CDP): get to know your customers better

Sitecore CDP - iO

Did you know that two out of three marketeers admit they no longer recognise customers when they switch devices? Even though two out of three purchases are the result of a multi-device customer journey. It is just one of the many problems you solve with Sitecore CDP!

The benefits of Sitecore CDP

Sitecore CDP is a customer data platform that focuses on managing and using customer data to enhance personalised digital experiences. The platform collects and consolidates customer data from sources such as web, mobile, app, contact centre and email to create a unified and centralised customer profile.

It enables you to better understand customer behaviour, customer preferences and customer interactions across different touch points. The result? Higher customer engagement that boosts your conversions and sales.

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Integrate Sitecore Customer Data Platform (CDP) easily within your ecosystem

Sitecore CDP's flexible architecture allows smooth and easy integration with other systems and marketing platforms, enhancing your technical stack without disruption. Moreover, Sitecore CDP is the only platform that combines customer data management with Smart Hub for testing and personalisation. As a SAAS solution, it is also perfectly deployable in a non-Sitecore landscape.

Data security is of utmost importance to this platform. This way, you'll gain impactful customer insights while maintaining excellent GDPR compliance.

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How can you unleash the full potential of your Sitecore platform?

  • Sitecore: A leading Digital Experience Platform.

  • From on-premise to SaaS with Sitecore and iO.

  • Get the most out of Sitecore platform.

  • Four best practices for a successful Sitecore platform.

As an organisation, how do you get the most out of your Sitecore platform? In this article, Rob Habraken (Technology Director at iO and Sitecore MVP) gives you practical tips and tools you can use to get started right away.

Read our insight
Sitecore blog | iO

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