Digital Marketing Specialist – Analytics
- Campus Sofia
- Senior
- 40 hours
- Expertise: Marketing
- Skills: Google Analytics, Google Tag Manager, Tag Management, Adobe Analytics, Jira, English, Data analytics
- Employment: Employed
- What you'll do
- Your qualities and skills as Digital Marketing Specialist – Analytics
- What’s in it for you
- Get to know iO
- What your colleagues say
- Your application, step by step
What you'll do
We are seeking a talented Analytics Specialist to join our team and support our business units in realizing their digital marketing initiatives. As a Digital Marketing Support expert, you will be responsible for the end-to-end execution of services, including performing intakes, best practice sharing, execution and delivery of service activities, and stakeholder management throughout the request life cycle. Your role will involve data collection and data compliance, as well as continuously documenting and enhancing our service portfolio.
Are you passionate about complexity in implementation and deployment of data tooling and frameworks and ready to drive high-impact initiatives for major brands? And are your analyses and advice worth gold for any partner with major marketing ambitions?
Your qualities and skills as Digital Marketing Specialist – Analytics
As our new Analytics & Compliance specialist at iO, you'll connect the dots between marketing strategies, tech implementation and data. You are an important go-to person for complex data challenges or questions from the Business worldwide. As well as, working with global Digital Marketing capabilities and Privacy and Compliance officers. You have the knowledge of the technical implementation and therefore the implications of data collection and there to troubleshoot, together with an IT professional, and solve tool malfunctions. From deploying a global data framework and implementation of first-party pixel on all web domains to helping someone in a local market how to look at their digital marketing data. You’ll dive into analytics and collaborate closely with clients and your domain team to deliver flawless execution.
Your work will center on a dynamic multinational environment, involving complex marketing for multiple brands, products, and countries. Expect to interface with international (digital) marketers, IT professionals, compliance officers, and legal/privacy advisors.
At iO, you won’t work alone—you’ll join a team of specialists driven by curiosity and ambition. With ample opportunities for learning, support, and growth, you’ll evolve as a key player within our multinational client network.
Your Qualities and Skills as a Digital Marketing Specialist
Relevant Academic Background: Degree in digital media, multimedia, communication, or a related field
Experience: 5+ years as a Digital Marketing Specialist focused on data collection and Analytics
Platform Expertise: Proficiency in enterprise Analytics and compliance management platforms like:
Adobe Analytics and Tag Manager, Adobe Launch, Google Analytics and Tag Manager, OneTrust
Basic programming knowledge is a plus
Service Management Know-How: Experience with JIRA Service Management or ServiceNow is a plus
Cross-functional Collaboration: Strong ability to bridge communication across product owners, IT, and various stakeholders
Curiosity and Insight: A proactive learner who thrives on understanding processes thoroughly to maintain smooth operations
Fluent in English: C1 level proficiency, both written and spoken
What You Can Expect From Us
Community: 1800+ inspiring colleagues across iO’s campuses in Bulgaria, Belgium, the Netherlands, Sweden, and Denmark
Hybrid Work Mode: Flexibility to work from home or the office
Career Growth: Dedicated training programs, coaching sessions, and knowledge-sharing events to fuel your development
Work-Life Balance: 26 paid annual leave days, additional health and dental insurance, food vouchers, and public transport or fuel allowances
Dynamic Workspace: A modern office near "Mall of Sofia" that fosters creativity, connection, and collaboration
Wellness Perks: Sport cards, mobile device reimbursement, and the option for paid standby
Social Activities: Team sports, Thursday evening gatherings, movie nights, and occasional seaside working weeks
- #LI-Hybrid
What’s in it for you
26 days of vacation days
Based on a 40-hour work week, you have 26 days of paid leave.
Additional health and dental insurance
Covering patient and outpatient care, health and dental care, reimbursement of costs for prescribed medicines, pregnancy and birth coverage.
Hybrid working
A good work-life balance is super important. Together with your team, you’ll decide when and where you work.
Healthy office snacks and specialty coffee
At our campus, we provide fresh fruits, healthy snacks and specialty coffee beverages throughout the day.
Personal training budget
Each year, you’ll get a budget of €3,000 to develop yourself, in your profession or as a person, through training, events, or courses.
Celebrating together
If there’s something to celebrate, we know how to party! From time to time, the party team at your campus will organise the best (theme) parties.
Get to know iO
What your colleagues say
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Maaike Hellemans
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Pieter Moons
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Refreshing perspectives mean Ronald learns something new every day.
Ronald van der Horst
Lead Software Developer
Nakita feels fully supported in her professional development at iO.
Nakita Verbruggen
Teamlead Campaigning
For Lennard, it’s the fact that iO supports open source that’s an extra dimension to his work.
Lennard Swaneveld
Senior Drupal Developer
Mariam on the best parts of her jobs. Personal connections, rewarding work and great collaborations.
Mariam Gooijer - Berrezzouk
Corporate Recruiter
For Marleen, continuous change and evolution are an important part of her iO career.
Marleen van den Brand
Designer
Marcel’s insatiable curiosity for LEGO leads to eye-opening workshops.
Marcel de Jong
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Lars van Tulden
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Patrick and his team set up a team hackathon in search of innovative solutions.
Patrick de Bie
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Your application, step by step
Working together, making an impact and growing: it all starts with the right connection. That's why we'd like to get to know you and want you to get to know your future colleagues too.
Let's get to know each other
We like to act quickly. If we can sense a match, we'll get in touch soon for a virtual introduction. This way, both you and we can see if there's a good fit.
Come say hi
How can your knowledge, skills and experience shine at iO? During a conversation with your future team lead, we’ll discuss interesting opportunities for you in our blended agency.
Meet the team
There are many people here who’d love to meet you! Your potential colleagues will join us at the table. And of course, you'll get a full campus tour.
Join the team!
Are we all excited? Congratulations! Go ahead and sign that contract. Together, we'll discuss the practical details and ensure you have everything you need to get started at iO.
FAQ
Apply now
Ready for an exciting career at iO? Apply using this form or through LinkedIn. We’ll contact you soon.