iO created two creative and multifaceted communication campaigns to strengthen the ACLVB’s image and recruitment. Click the link to find out more.

We developed a new online platform that functions as a website, webshop and sales tool for Uitgeverij Zwijsen, a leading publisher in education. Read more.

We helped event specialist Orakel improve its user experience, integrate its webshop and website and optimise its platform’s management. Read more.

We used Shopware to build Flamingo Pet Products’ new B2B webshop. The webshop has been live for 8 months now and is proven to be a success. Read more!

GZA asked iO to develop a welcoming employer branding campaign. Learn more about how we tackled that challenge.

Our client Ismar Healthcare helps medical professionals upskill. Find out how we helped Ismar optimise one of its biggest learning platforms.

Find out how a refreshed Drupal 9 platform delivers better user experience and higher user engagement and satisfaction.

We helped full-service law firm Lydian rebrand, build a new website and set up an employer branding campaign. Read more about this case.

We set up a platform with webinars for bol.com and developed a main concept to use in various campaigns. Find out more!

We set up a user-friendly and strong platform with Volvo, creating a straightforward brand story. Discover the case!

iO helped to digitally transform the BIV, the official Belgian institute for real estate professionals. Read the case and discover more about the project.

When you look something up on the Internet, you always do so with a specific intention. Whether it's to gather information, compare products or actually make a purchase. Either way, you want to see results that match your intent as closely as possible. This intent - called search intent - is a crucial factor for both Google and marketers. 

We all know third-party cookies, a marketer's bread and butter, are leaving the building. The cookieless future was irrevocably set into motion when Google decided to remove them completely by 2024. This presents us with the unique challenge of tracking an audience that does not only demand an excellent experience but is increasingly privacy-conscious, too – quite paradoxical, we know.  You’ve probably also heard that first-party data is the way to go. So, how can you turn leads into returning customers and, more importantly, how will you procure their data? We suggest a trust-first marketing approach that focuses on excellent content to establish a relationship with customers and users, making them more inclined to share their data with you. 

The fact that short-form video is becoming social media’s most important format, is nothing new. TikTok has become a fierce competitor for popular social media platforms like Facebook and Instagram and is now even becoming a threat to Google. You see, Gen Z not only uses TikTok as a social media platform but also as a search engine. About time we all started working on an SEO strategy for TikTok, then, don’t you think?

Social media is a high-velocity train that is met with an increasing number of obstacles. Although social media is finally included in the marketing basics, there’s no simple manual for companies. Still, not unlike a complete marketing strategy, a robust social media strategy offers your brand or organisation many opportunities.

Avid advertisers might already know, but for those who don’t: Google is discontinuing Similar Audiences in 2023. Do you feel a mild panic rising in your chest? There’s no need to worry. Read all about the impact of Google’s decision on advertising in this blog.

As of 2022, 65% of B2B companies conduct their business exclusively online. In addition, last year—for the first time ever—organisations sold more online than through personal sales.  It is therefore about time for your B2B company to move towards—and reap the benefits of—a digital story. Discover the difference e-commerce can make in a B2B context.

The digital landscape is ever-changing. Trends come and go. Channels supersede each other at a rapid pace. Which begs the question: how do you differentiate yourself from the masses nowadays? We’ll tell you: by innovating. And that is precisely what you can do with TikTok’s new function TikTok Now.