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As the Royal Dutch Golf Federation (NGF) and the blended agency iO firmly state, golf is for everyone. Since 2016, they have been working together to create a better and more inclusive digital golfing experience for every player—regardless of age, gender, or skill level. Version 2.0 of the Golf.nl app, which has more than 130,000 monthly users, is a significant step in this mission.
The challenges: ageing and skewed gender balance
How do you lower the barrier to starting golf for a broad and young target group and make the game even more fun for experienced players? The NGF and iO are tackling these challenges with new and innovative extensions of the existing Golf.nl app. The new features are part of a multi-year plan drawn up after thorough research among 5,000 app users.
Danielle Wallet , General Director of Operations at NGF:
“ A balanced golfing population is an important focus for golf as a sustainable sport. That’s why we are working daily to attract more women and younger people to play golf. Accessibility is key, and digitisation is an essential part of this. With the Golf.nl app, we are delivering relevant services to every golfer to increase their enjoyment of the game. Now that the app is also available to novice golfers and to players who are not yet members of a club, we are taking the next important step towards making golf more accessible.”
Wish becomes a reality: access for all
Want to quickly book a tee time, check your golf friends’ results, view their photos and share some of your own rounds? The new version of the Golf.nl app makes it all possible. However, the most significant change is that the app is now available to those not yet a golf club member. In the app, beginners will find information, inspiration, and guidance to discover the sport at their own pace, which aligns with the NGF's largest awareness campaign ever: ' Welcome to the Club
Max Doomernik , Product Owner at iO:
“With the latest developments in the Golf.nl app, we added an important digital touchpoint to the customer journey of novice golfers. We are lowering the barrier and are making golf more accessible to everyone. A fantastic milestone that is completely in line with the strategic focus of the NGF.”
A promising future for golf
More than 2.500 users who are not yet club members are already using the app - an important step towards greater acceptance of golf in the Netherlands. The NGF and iO continue to improve the Golf.nl app with this goal in mind, making golf accessible to everyone.
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Case
Podcast: 1347 days
A director spends an average of 1347 days on the board. On behalf of KPMG, the editorial board of KPMG RAAD interviews supervisory directors, directors, and supervisors from the Dutch business community about how they made it to the top and life in the boardroom.Look at this client story
Case
Podcast: The Guide
Entrepreneurship is a fun, but it can also be challenging. It's all about feeling and experience. Making choices, seizing opportunities, overcoming challenges and in how to access the financing you need to grow your company.Look at this client story
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Podcast: "In Perspective" (UWV)
For people who are – for whatever reason – not involved in the labour market, having a job is the best thing there is. You matter and a bright future looms on the horizon. The podcast In Perspective – In search of happiness at work revolves around the real experiences of people that receive the WIA or Wajong benefit.Look at this client story
Case
How do you transform your distribution company into a digital one-stop-shop?
Automotive old-fashioned? Not at iO! Read in our case how we set up a new webshop for Pacauto, distributor of automotive supplies.Look at this client story
Case
How to make propane irresistible with creative marketing?
Propane as an energy source was in need of recognition, by all who were living off-grid to be more precise. We managed it on behalf of gas specialist Primagaz, with creative 360° campaigns - both online and offline. Read the case study!Look at this client story
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Podcast: War Wound
This audio story tells you all about the doctors' resistance called 'Medisch Contact' during WW2 in the Netherlands.Look at this client story
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How do you build a global B2B platform tailored to foodservice professionals?
How to build a multi-site, multi-language, global B2B platform for lead generation and online branding - iOLook at this client story
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How can you give all Belgian citizens online travel advice?
Need a travel pass? Is wild camping allowed? The Belgian Federal Government had all this traveller info scattered across various websites. iO made it easy to find, on a single platform.Look at this client story
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How do you introduce flexible, efficient mobility in an organised way?
Hoppin is a new platform for the Flemish Government with a focus on flexible mobility. Discover how we helped launch the platform.Look at this client story
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How do you digitise 133.000 years of history?
In 60 historical windows, the Canon van Vlaanderen depicts Flemish culture - and we provided the interactive website.Look at this client story
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How to create a robust personalized inspiration platform for food professionals in Drupal?
For food giant Vandemoortele, we built a Drupal platform that inspires and supports multiple audiences with customised content. Read the case.Look at this client story
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How do you support expats moving around the world?
Gosselin, active in international relocations, wanted more leads to boost growth. Our experts helped to bolster their digital presence.Look at this client story
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How to manage a range of websites while meeting client expectations?
Enhancing Digital Content Management for D'Ieteren Automotive's Websites? Read the full story here;Look at this client story
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How to combine rebranding and site redesign for a better user experience?
Creating a Cohesive Platform: Assuralia's Rebranding and Site Redesign for Enhanced User Experience Read the story here.Look at this client story
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How do you strengthen your market position as a recruitment and staffing expert with a new brand?
YER is already big but aspired to double their presence in the world of recruitment and selection and secondment. iO helped them with creating a new brand, internal branding, external activation online and offline and bringing 3 websites into 1 site for all target groups.Look at this client story
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How to guarantee swift intervention for water and gas leaks through a centralized business app?
Discover how we customised a business app that semi-automatically schedules the most efficient solution and produces quick reporting.Look at this client story
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How do you launch a completely new brand for a global leader in marine recreation?
Read how we worked with Brunswick to create a full branding and international go-to-market strategy to launch their latest brand Navan.Look at this client story
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How does a smart vehicle configurator help for higher order value?
iO developed a website and UX-driven configurator for and with Suzuki Belgium. Read all about it in this case.Look at this client story
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How to future-proof and secure a European dealer intranet?
Discover how the JLR Gateway, built in Drupal, acts as a central hub for dealer communication, processes, and collaboration.Look at this client story
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Finding, customising and ordering the perfect promotional gift in as few clicks as possible
Find out how iO developed one powerful and scalable e-commerce platform for the web shops of all Favorite Gifts' brands. Read the case study.Look at this client story
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How can a network manager ensure we navigate the energy transition successfully?
Discover how awareness, behaviour change, and hyper-local personalization lead to cost efficiency and relevance at the right moment.Look at this client story
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Freedom, self-reliance, and user-friendliness
Discover how the online presence of Firda was revamped with a new Drupal platform. With seamless integrations, simplified forms and an improved design.Look at this client story
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How we blend technology and marketing for online pharmacy Farmaline
How does iO keep its long-term relationship with Farmaline fresh as a daisy? By mixing trust with a profitable synergy of tech and marketing services.Look at this client story
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How has fresh branding contributed to a stronger position in the market?
For Prowise, an interactive display and educational software expert, iO designed a new WordPress website complemented by a new brand voice and copy.Look at this client story
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Repositioning a meat brand in full transition
Discover how iO helped Imperial transform into a future-proof food brandLook at this client story
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How to deliver a consistent brand experience across 35 countries
How do you develop a digital and internationally deployable retailer concept that takes your customer experience to the next level?Look at this client story
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Realising growth through marketing
How iO convinces travelers to choose Brussels Airport for their next trip. Discover the marketing campaigns.Look at this client story
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A creative blend of skills
Discover what iO does for airport & travelers: from branding to creative campaigns and content creation.Look at this client story
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Clear communication & vision for stakeholders
Communication, internal & external, is important for Brussels Airport. Read here how iO supports the airport in this.Look at this client story
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How we put Brussels Airport on the map with influencer marketing
iO takes Brussels Airport to new heights with influencer marketing. Read how we did it.Look at this client story
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How do you accelerate getting innovative lighting into the living rooms of 47 countries?
iO experts built a brand new D2C website with an advanced Adobe Experience Manager e-commerce platform for lighting specialists Signify. The result: happy users and satisfied teams. Read the full case here.Look at this client story
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How do you provide customers with flexible retail financing without a card?
Flexible credit, without a card and with all the omnichannel advantages of a credit card.Look at this client story
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