Digital Growth: How Your Business Can Thrive in the Tech Age

These challenges are real and can be discouraging. But don't be put off. The need to digitise offers great opportunities for companies like yours. By making smart use of digital technologies, you can streamline your business processes, expand your customer reach and even tap into entirely new revenue streams. 

Take Van Hoecke, for example, a family business from Sint-Niklaas in Belgium. They transformed from being a simple reseller to becoming a leading player in the furniture industry through smart digitisation. With an innovative e-commerce platform, they now serve both B2B and B2C customers more efficiently than ever before. Or look at Cibor, which specialises in leak detection. They optimised their planning and interventions, by developing a smart business app that lead to increased customer satisfaction and operational efficiency. 

These examples show that successful digitalisation is not reserved for corporations with deep pockets. It's about smart, strategic choices that suit your company and your customers. 

Is your company still thinking about digitisation? Don't worry, it's never too late to start, but now is the time. Our white paper will give you inspiration and strategies to help you get started: 

1. Start small, think big: you don't have to turn your entire company upside down right away. Start by digitising one aspect of your business that will have the most impact: automate your invoicing process or set up an online customer portal. 

2. Listen to your customers: Ask them about their experiences during their interactions with your business. Their insights can be valuable indicators for your digitisation process. 

3. Invest in your people: technology is just a tool. It is your employees who ultimately have to work with it. Make sure they get the right training and support they need to use new digital tools effectively. 

4. Embrace data: Even if you don't have a data analyst on staff, you can start by collecting and analysing basic data about your customers and business processes. 

5. Find the right partners: you don't have to reinvent the wheel. Hire an expert to support you in your digital transformation. A good partner can help you make the right choices and avoid pitfalls. 

Remember: digitalisation is not a final destination; it’s an ongoing process of improvement and adaptation. It's about creating a culture of innovation and flexibility. This is how you prepare your company for future challenges.